Areeba Mughal

BBA 8B

S17BBAH051
Q1. What are emerging economies? What are key opportunities and
challenges for emerging economies in the years ahead?

It is an economy of developing nation that is engaged with the markets globally, these types of
economies offer high returns due to fast growth as well as high risks. Emerging market countries
consists of countries which were considered as less developed countries only a few years ago and
have now achieved substantial economic improvement

Opportunities:

 Decrease in load shedding

 More people are investing
 Digitalization
 CPEC
 Stabilized Economy
 Improved security

Challenges:

 Terrorism
 Nuclear proliferation
 Market segmentation
 Marketing strategy
 Industrial Infrastructure
 Rules and regulations
 Low labor cost
 Physical capital
 Human capital and institutions