Assalamualaikum and a very good moring to my respectable lecturer, Madam ________

and my fellow classmate. The company that I have chosen is Perusahan Otomobil Nasional
Berhad or better known as Proton. Proton is Malaysia's largest manufacturer of
automobiles, commanding as much as 65 percent of the domestic market. Now that you
have known on what company I will be presenting on, we will look at their history,
background, organization chart, mission and vision and lastly, their product and services. ‘

Let’s start with the history of proton.

Perusahaan Otomobil Nasional Bhd. was officially launched in May 1983. under the direction
of the former Prime Minister, Dr. Mahathir Mohamad. Since then, it was Malaysia's dominant
carmaker until the establishment of Perodua in 1993. Construction began on the company's
manufacturing facility, located at HICOM's Industrial Area in Shah Alam, in August that year.
Completed in 1984, the plant, which used largely manual labor production techniques,
boasted a capacity of 80,000 vehicles per year. The company took the country's symbol, the
tiger, as its own, while adopting Proton as its brand name.

By May 1984, Proton had begun testing of a prototype, and, after holding a "Name the
National Car" contest, gave its first car the name of Saga. That model was based on
Mitsubishi's Lancer. Proton launched the Saga commercially in July 1985

Most of the company's car designs were previously based on re-branded models from its
long-standing technical partner, Mitshubishi. In the 2000s Proton has begun developing its
own technology in partnership with its 80 percent-controlled subsidiary Lotus, of U.K. sports
and racing car fame. The addition of Lotus engineering and design technology has enabled
Proton to reposition itself, at least for the export market, as a niche market player with a
focus on the sporty, higher-end segment.

Now that we have seen the history of proton, let’s look the company’s background.