ProWein 2011: Israeli-German Twin Wineries initiative thriving

Leipzig, 16 March, 2011. Twin

Wineries, an initiative supporting the
intercultural dialogue between
Germany and Israel, will celebrate its
third anniversary at the ProWein
2011 wine trade fair. During the twin
wine tasting hosted at the Israeli
Pavilion (Hall 6 Stand H21), premium
wines of the 14 participating
winemakers will be sampled. A
special highlight will be the unveiling
of a new set of twins, to be
presented by the Twin Wineries
initiators.

When the Twin Wineries initiative was

established in 2007, its initiators, the Heymann-Löwenstein Wine Estate
and the Israeli wine exporting company Zag Wines, envisioned an
intensive cultural exchange on the topic of viticulture. Along with
reciprocal visits and the exchange of employees and students, the
founders also planned annual meetings at the ProWein wine trade fair in
Düsseldorf to advance the partnership and promote collaboration.

The partnership initiative was first announced to the public at ProWein

2008. Since then, each year, Twin Wineries has been hosting twin wine
tastings, presenting their top products and sharing updates on
developments in their wine estates. An important aim of the initiative is to
increase German wine popularity in Israel and vice versa.

Israeli wines have been experiencing a real boom in recent years,

receiving national and international accolades; in the last 3 years, a
number of Israeli wines have earned ratings of over 90 Parker Points. The
outstanding quality of Israeli wines and the unique wine tasting
atmosphere have made the Twin Wineries a central attraction at ProWein.

This year, the Israeli wine industry has been crowned with a very special
honor. Reinhard Löwenstein, whose German winery, Heymann-Löwenstein,
twins with Israel’s Margalit Winery, proudly announced: ”The magazine
Der Feinschmecker has nominated Yair Margalit as a finalist for
Winemaker of the Year 2011.” Löwenstein continued: ”Since the winner
will be announced the night before ProWein opens, we may be able to
introduce a new set of twins and perhaps even the Winemaker of the Year
2011.”
The Twin Wineries joint tasting at ProWein takes place at the Israeli
Pavilion (Hall 6, Stand H21) on Sunday, 27 March, 2011 at 10:15 am.

To date, the following seven sets of twins are set to participate:

1. Weingut Blankenhorn, Pfalz Avidan Winery, Kibbutz Eyal

2. Weingut Georg Breuer, Rheingau Galil Mountain Winery,

Upper Galilee

3. Kloster Eberbach, Rheingau Golan Heights Winery

4. Weingut Heymann-Löwenstein, Mosel Margalit Winery,

Caesarea

5. Weingut Georg Mosbacher, Pfalz Vitkin Winery, Kfar Vitkin

6. Weingut von Racknitz, Nahe Recanati Winery, Emek

Hefer

7. Prinz Salm, Nahe Tulip Winery, Kfar Tikva

Israeli Wine Pavilion at ProWein 2011

From March 27 through 29, 2011, wines of Israel will be presented for the
fourth time at the ProWein trade fair in Düsseldorf. Exhibiting at the Israeli
Wine Pavilion, Stand H21 in Hall 6, are: Avidan Winery, Binyamina Winery,
Galil Mountain Winery, Golan Heights Winery, Margalit Winery, Recanati
Winery, Teperberg 1870, Tishbi Estate Winery, Tulip Winery, and Vitkin
Winery. The ProWein Israeli Wine Pavilion is organized by the Israel Export
Institute, Tel Aviv, in collaboration with the Israel Trade Center, Berlin.

German Press Contact: Ms. Ulrike Schinagl, Bestsidestory GmbH,

Neumarkt 20, 04109 Leipzig, Tel: +49 (0) 341 - 39 29 98 90, E-mail:
ulrike.schinagl@bestsidestory.de

Israeli Contact: Ms. Michal Neeman, Israel Export & International

Cooperation Institute, 29 Hamered St., Tel Aviv 68125, Israel, Tel: +972
(3) 5142859, E-mail: michal@export.gov.il