Basic Company Data Data as of: March 22, 2011 Current Price $63.

72
Symbol KO COCA-COLA CO/THE H&C Composite Score
Description The Coca-Cola Company manufactures, markets, and distributes soft drink
Neutral
concentrates and syrups. The Company also distributes and markets juice and
juice-drink products. Coca-Cola distributes its products to retailers and
wholesalers in the United States and internationally.
2.5
Sector Consumer Staples
Industry Food Beverage & Tobacco 0 1 2 3 4 5
Last Report Date 2/9/2011 Technical Score Fundamental Score
Earnings Date 4/26/2011 IPO Date 9/15/1919
Fundamentals Technicals
Market Cap. $146.2 B BETA 0.38 Price $63.72 MACD Trend Down
Price/Earnings 18.26 1Yr. EPS Growth Rate % 14.61% 50-Day MA $63.54 Stochastics Trend Up
Forward Price/Earnings 14.89 5Yr. Avg. EPS Growth Rate % 9.42% 200-Day MA $59.72 RSI Signal Trend Up
Price/Book 4.71 EPS Growth QoQ 7.58% 50/200 Day MA $3.82 S/T Trend Down
Forward PEG Ratio 1.83 Revenue Growth QoQ 39.79% Volume Pressure 1.03 L/T Trend Down
Return on Equity 31.87 Dividend Yield 2.95% Average Daily Volume 9,763,096 Bull / Bear Bull Trend
LT Debt/Equity 45.29% Cash Flow Per Share 4.13 M-Score (0 - 100%) 55%
H&C Fundamental Score 2.5 H&C Technical Score 0.0
Ownership Data
Inst. Buy/Sell Ratio 1.82 Management Ownership 0.62% 50 Day Moving Average S/T Support L/T Support
% Change of Insider Holdings 0.15% Short Interest Ratio 1.27 20 Day Moving Average S/T Resistance L/T Resistance

COCA-COLA CO/THE $67

$66

$65

$64

$63

$62

$61

$60

5.0
Bull Trend Bear Trend

0.0

-5.0
3.0
Up / Down Volume Ratio 2.5
2.0
1.5
1.0
0.5
0.0
300

200

100

0
24-Nov-10 9-Dec-10 23-Dec-10 7-Jan-11 24-Jan-11 7-Feb-11 22-Feb-11 8-Mar-11 22-Mar-11
Volume x100,000
Fundamentals
COCA-COLA CO/THE
1
Earnings Per Share 2
Reported Estimate Target Price 19 Reported Estimate
$1.40 $80

$1.20 $70

$60
$1.00
$50
$0.80
$40
$0.60
$30
$0.40
$20

$0.20 $10

$0.00 $0

Total Revenues 1
Reported Estimate
Ownership EPS & Revenue Growth
Investment Advisor 86.17% Quarter EPS Growth Rev. Growth
$14,000
Hedge Fund Manager 3.92% FQ1 2009 -3% -3%
Pension Fund (ERISA) 3.86% FQ2 2009 -9% -9%
$12,000
Insurance Company 2.34% FQ3 2009 -1% -4%
Individual 0.98% FQ4 2009 3% 5%
$10,000 Mutual Fund Manager 0.93% FQ1 2010 22% 5%
Endowment 0.76% FQ2 2010 16% 5%
$8,000 Bank 0.66% FQ3 2010 12% 5%
FQ4 2010 8% 40%
$6,000
Top Holders and % Outstanding Forward Growth Estimates
$4,000 BERKSHIRE HATHAWAY I 8.72% Quarter EPS Growth Rev. Growth
STATE STREET CORP 3.73% FQ1 2011 11% 41%
VANGUARD GROUP INC 3.70% FQ2 2011 10% 42%
$2,000
FIDELITY MANAGEMENT 3.13% FQ3 2011 12% 42%
SUNTRUST BANKS INC 2.46% FQ4 2011 12% 5%
$0
BLACKROCK INSTITUTIO 2.43%
CAPITAL WORLD INVEST 1.45%
NORTHERN TRUST CORPO 1.24%

Largest Geographic Segmentation of Revenue Product Segmentation of Revenue

Yearly Yearly
Segment Name FY 2010 FY 2009 FY 2008 FY 2007 FY 2006 Segment Name FY 2010 FY 2009 FY 2008 FY 2007 FY 2006
North America 11,205.00 8,271.00 8,280.00 7,836.00 7,029.00 Non-Alcoholic Beverages $28,402.00 $24,428.00 $24,938.00 $22,887.00 $20,144.00
Bottling Investments 8,313.00 8,320.00 8,931.00 7,695.00 5,043.00 Bottling Investments $8,313.00 $8,320.00 $8,931.00 $7,695.00 $5,043.00
Pacific 5,271.00 4,875.00 4,695.00 4,406.00 4,118.00 Corporate $92.00 $88.00 $107.00 $72.00 $93.00
Europe 5,249.00 5,203.00 5,801.00 5,292.00 4,577.00 Eliminations -$1,688.00 -$1,846.00 -$2,032.00 -$1,797.00 -$1,192.00
Latin America 4,121.00 3,882.00 3,835.00 3,244.00 2,616.00
Eurasia & Africa 2,556.00 2,197.00 2,327.00 2,109.00 1,804.00
Corporate 92.00 88.00 107.00 72.00 93.00
Eliminations -$1,688.00 -$1,846.00 -$2,032.00 -$1,797.00 -$1,192.00
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3/22/2011