Organizing:

Organizing is one of the core management functions that involves gathering and allocating resources
along with assigning relevant tasks and delegating authority.

Unilever's organizational structure:

 Product division approach

 Corporate executive teams
 Geographic divisions

B2B Marketing:

B2B Marketing is known as a business to business marketing approach that focuses on the requirements
and needs of other businesses and individuals who are purchasing to sell rather than consume.

Unilever B2B Marketing:

B2B marketing is a major part of overall marketing strategy of Unilever and the company is incorporating
this marketing approach more and more with passing time. E-commerce B2B marketing is a the focus
area for Unilever and this includes digital marketing, email marketing, influencer marketing , etc.