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Branding proposal
Branding proposal

INTEGRANTES
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Alarcon Cuadros, Karla Giovanna 17180151

Branding proposal
Ango Peña, Fabiola Lisbeth Mirella 17180064
Huerta Cerro, Cristina Andrea 17180160
Ticse Cajo, Melisa Guadalupe 17180069
Torres Villanueva, Maribel 17180182
Branding proposal

Branding proposal
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Branding proposal
Branding proposal

NIKE
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Marketing mix
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diferenciado

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Branding proposal Branding proposal Branding proposal Branding proposal Branding proposal Branding proposal
Variables
01 02
Geográficas Psicográficas
Cultura del país. Cultura del deporte
Material adecuado a Estilo de vida saludable
las condiciones “Just to do it”
ambientales del país. Estilo progresista

03 04
Demográficas Conductuales
Hombres y mujeres
deportistas. Uso frecuente del producto
Edad 20 a 35 años. Frecuencia de compra regular
Clase social media alta Actitud positiva hacia el
producto
Moda “búsqueda de
tendencias” - Calidad
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ESTRATEGIA

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MIX
DIFERENCIADO
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Nike opera en la mayor parte de los

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segmentos del mercado, pero
diseñando diferentes programas para
cada uno y diseñando un modelo
específico.
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Nike + Facebook Places = “El Burrito

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Destructor"
Nike Take Mokum: Draw Graffiti on
Map by Running
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Branding proposal
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Micro_
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marketing

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Branding proposal Branding proposal Branding proposal Branding proposal Branding proposal Branding proposal
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Branding proposal
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Entel
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Marketing mix
Concentrado en el
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mercado

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Branding proposal Branding proposal Branding proposal Branding proposal Branding proposal Branding proposal
Variables

01 02
Geográficas Psicográficas
Lima: Breña, SMP, Dependencia del consumo
Independencia, Santa digital
Anita, etc. (Prepago) Entusiastas, inconformes,
Todos->Pospago aterrizados

03 04
Demográficas Conductuales
Millennials
Uso frecuente del producto
Edad 15 a 30 años.
Frecuencia de compra regular
Solteros y casados
Actitud positiva hacia el producto
Clase social media
Moda - Estatus
Entel:
Estrategias

Planes Empresas:
Jóvenes
individuales Planes
corporativos
Promociones:
Internet -Entel day
Servicios Multicloud
telefonía móvil -2x1 cines Yastá (facturación
telefonía fija -2x1 bembos digital)
Cloud backup
-Cursos gratis Control aforo
en Crehana