The psychology of social media

Since the outcome of the 2016 presidential election, I have overheard a number of colleagues
and friends remarking that they chose to go off of one or more social media sites because
they were angered by what Trump supporters had been writing. Similarly, for me, what
started as a one month digital break from Facebook turned into a more permanent
deactivation of my account when I started to realize how much more peaceful it felt to remain
unplugged (at least from Facebook).

Which leads me to the question of, is it possible that our culture of continuous digital
connectivity is making us all sick? Terms such as “Facebook Depression” have entered the
mainstream, as well as a recognition that the constant pressure to remain digitally plugged in
could be taking a toll on users. In a well circulated and compelling article for New York
Magazine, aptly titled, “I used to be a Human Being” Andrew Sullivan eloquently describes
the ways in which living in a constantly wired life—both personally and professionally—took
a huge toll on his quality of life, consciousness, and mental well-being.

Anecdotally, we have all heard stories of social media addiction, depression, cyberbullying,

and other perils of living a constantly wired life. But what does the empirical literature reveal
about the psychology of being on social media? When it has been systematically studied and
quantified, what is our ever increasing digital lives doing to our personalities and mental
well-being?

Well, the short answer is: it depends. The literature to date within psychology is mixed
regarding the potential perils versus benefits of being connected via social media. Let’s start
with what scholarship generally finds consensus for: most users report going on social media
sites like Facebook to connect with others and feel a sense of belonging. It is also well
documented that one of the most common responses we have as Facebook users is to socially
compare ourselves with others. Social comparison can be positive or negative for our
emotional well-being based on whether we are engaging in upward versus
downward comparisons.

Not surprisingly, engaging in upward social comparisons on social media is associated with
negative outcomes for users such as lower self-esteem, and the potential for depressive
and/or anxiety symptoms (e.g. Vogel et. al., 2014; Vogel & Rose, 2016). In fact, prior
research (as identified by Vogel et al., 2014) has shown that people tend to believe that other
social media users have better lives than they do. Moreover, research suggests that generally,
Facebook users are more likely to engage in upward social comparisons than downward ones.

But before we condemn social media outright, there is also research to suggest benefits to
being plugged in, such as cultivating a positive sense of self through our profiles, gaining
social support through our networks, and to improve and/or affirm our sense of self.
Going back to the election, it has also become evident that all of us, to a certain extent, have
been using social media and our access to the internet as a way to filter information and
reinforce our own viewpoints—a common outcome that is referred to as echo chambers.
Trump supporters were no more surprised by his win as Hillary supporters were of her defeat
because they had been filtering their political information through a lens that amplified his
likelihood of winning. Similarly, Hillary supporters were devastated in the aftermath of the
election in no small part because the online sources they turned to—in tandem with the
majority of mainstream, elite media—appeared to all but assure a Democratic victory.

The research is likely mixed—and even contradictory—because not every social media user
is using the site in exactly the same way. Some users may be more prone to social
comparison, others may be more passive in scrolling through feeds, while other users may be
more active or participatory in how they use the sites. All of which to say that the way social
media is consumed impacts the consumer.

Some scholars propose that the technology amplifies who the user already is, while others
suggest that access to the technology has the potential to transform the user and cultivate new
features of one’s personality. Perhaps the takeaway from such viewpoints is to proceed on
social media with caution, and to consider usage in moderation—and even a potential digital
detox every once in a while to stay grounded in the here and now.

Source: https://www.psychologytoday.com/blog/the-first-impression/201611/the-psychology-
social-media

Reading Comprehension:

1. What made some people quit social media?

2. Why do people go on social media, according to psychologists?
3. Are comparisons straightforward?
4. What are some benefits of social media?
5. What are echo chambers?

Vocabulary

1. Find synonyms for the following words: remark, peaceful, outright, prone to,
2. Find antonyms for the following words: constant, compare, condemn, amplify
3. POLYSEMY: - find as many uses of the word sense