Writing a Great About Us Page for Online Stores

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Writing an About Us page for online stores or eCommerce websites helps build your
brand and increase customer confidence. When a customer wants to learn more about
your business, website about us page is what they’ll look for.

Your online store can be more than just products to buy – it can be a place for your
customers to learn more about your business. An About Us page for ecommerce
websites lets customers know about your business, mission, and the people who run it.
This builds trust in the store by letting customers know who you are. It helps to develop
your brand identity by telling a story that’s memorable to your customers.

Today, we’ll show you how to create an About Us page for onlien stores, websites,
Shopee, Lazada, and other ecommerce marketplaces. But we will focus more on
marketplaces such as Shopee and Lazada.

You’ll start by adding a new page to your website, writing the content, then publish your
page. So let’s get started!

Tips for Writing About Us for Your Website or Online Store

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Here are some suggestions for writing an About Us page for online stores:

1. Adding Necessary Section

A good website About Us page includes information about your brand, values, and
mission. Let your customers know your corporate values and what matters outside of
profit. Keep the content focused and meaningful.

If you have a lot to say about your business, consider adding more content regarding your
mission, vision, value, and other product information. You could also have sections called
“FAQ”, “About our team,” “Shipping Policy,” and others.

2. Build Relationship Through About Us Page

Use your page to build your relationship with your customers. Your About Us page for
webite should focus on things your customers care about and what your business offers.
When you’re writing, think to yourself, is this something my customers would be
interested in knowing?

3. Branding Is Important
Use your About Us page to build and maintain your branding. If your store uses a
particular color scheme, it should be the same on your website About Us page. We will
write another article regarding branding to learn more about how to use color themes to

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customize your pages. So stay tuned!

Try adding appropriate fonts, slogans, pictures, covers, and colors to create an engaging
About Us page.

4. Tell Customers about Your People

Connect with your customers by telling them about your team. You can even consider
including photos and short biographies of the people who work with your business.

Depending on the theme you use, you can include a signup section for a newsletter to
keep the conversation going. When a customer reads about you, they’re interested in
your business, giving them a way to stay connected.

5. Don’t Forget about Product Links

Try to include links to essential products. You can discuss products relevant to your
business’s history and success. Is there a product that inspired you to start this business?
Or maybe a product that means something to you.

6. Storytelling Never Gets Old

Sell through your story! If you want to learn more about writing an About Us page for
ecommerce websites that attracts customers, visit more of our articles for advice. We may
even offer some templates in the future!

We will also have articles in the future on using the rich text editor to add images, links,
and other media.

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Wrapping Up
To finish creating your page, decide when you want to publish it. For most website
building platforms like WordPress, Squarespace, and Wix, you can choose if and when
your new About Us page is visible to your audience.

You can publish your new website About Us page immediately or save the draft when you
still make some adjustments. If you want to post the page later, select a specific date of
publishment; then choose the time and date when the page will appear on your website.

Your About Us page for online stores shall always have a tab appear on the Menu bar to
your customers a way to click and access the page.

If you don’t add the About Us page in your menu bar navigation, customers won’t see it
and thus won’t find it. To link your About Us page to the menu bar, you must publish the
page. You can’t add hidden pages and pages with publishing dates in the future.

Once the About Us tab is added and linked to the About Us Page, it will appear in the
main menu at the top of your website or online store. And you’re done! You just created
an About Us page for online stores!

Try to use your menu bar to navigate to your website About Us page.

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Write About Us Page with Word Philocaly
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