MKT243 (TUTORIAL)

1.Maketing is the process of planning and executing the conception , pricing , promotion and
distribution of ideas , goods and services to create exchanges that satisfy individual and organizational
objectives.The marketing management philosophies is production concept , selling concept
,marketing concept and social marketing concept.
The core concepts in marketing is needs , want , demand , product , exchange and markets.

2.Four different marketing management orientation is Production concept. It just about producing
and does not spent much effort on knowing something about the customer. Then , a Selling concept it
all about selling , which involves aggressive selling to any customer. Another that is Marketing
concept is building profitable long-term relationships by maximizing value for the customer. Lastly is
societal marketing concept. It has to consider what the society wants and will accept , now and in the
future. Marketing management orientation that I believe is a marketing concept because if we know
the right way to create this technique we can definitely further expand our products. This technique is
used in order to attract people to know about our products. If our product is already known to many
people , then sales revenue will be increase. Among the ways to do this technique is by promote our
products on social media or by giving testimonials to our customers. The example for marketing
concept is women makeup. The company understands that many women are unhappy with the way
that makeup affects that health of their skin , so the company need to show the positive feedback like
a picture or video to convince the customer about their product.