O07 Making decisions e Money and markets 1. Alltheverbeand adjectives in the box can be used to «3. Make collocations containing the word market by talk about bigger or smaller increases and decreases in writing the words in the box before or aftr it. Add an prices. Fit them into the diagram. artide if needed. ut falling freeze hike plunging be forced out of breaktinto challenger competitive raise rising slash soaring stable declining dominate enter flood forces growing _ leadership mass niche research saturation share Verbs Adjectives ae +a t to 8 Trea into (the) vrscanch 0 ¢ prices h prices 4 ¢ at __ \ market -e j ¢ &) Piven the teneere ctetiectines belo intonteretesta “7 from the smallest to biggest. @) 4 Complete the following sentences using some of the el collocations you made in 3. + a a Market occurs when the demand fora b product is satisfied, but you continue to | Thecompanymadea profit. a d b_ Even a very small or market can be ; ; profitable if you totally it a Sea © Pepei has always been the number 2, the market + e threatening Coke's® global market ' | eee losses. The PC market has been so fiercely that h many European firms have italtogether.Phrase bank: Decision-making ‘Match each of the six stages of a decision-making meeting (a-f) to two things you might say (1-12). a Define your objectives 1 b Set priorities 2 © Analyze data 3 d_ Present alternatives 4 @ Weigh up prosand cons 5 f Make final decision 6 7 8 9 10 1 12 ‘The most important thing is: will there be synergy? As you can see, they do have exactly the expertise we need. So, that’s it: we've decided to go ahead with a full alliance. ‘One option would be to work with them on just this project. We're here to decide whether to proceed with this alliance. ‘The main advantage of an alliance is reduced costs. Have alook at this feasibility study. What we've agreed, then, is to accept their proposal. ‘Our aim is to reach a final decision by the end of this meeting Another alternative is to form a more strategic alliance. (On the other hand, this would be a very serious step to take. Above all, we must be sure our two cultures are compatible. 200 O00 «0 @0 eOO rooThe language of meetings 1 ‘he following expressions are useful in meetings, but some letters are missing from the final words. When you have completed them, the letters down the middle spell out a good piece of advice for the chairperson! > am Dao D oO av 035 3 Okay, let’s get down to ... Can I just stop you there fora ... I totally ... Perhaps I didn’t make myself ... What do you... With respect, you don’t quite seem to ... I agree with you up toa... If I could just finish what I was ... Okay, let's move ... I’m afraid that’s completely out of the ... Perhaps we can come back to this ... Maybe we should take a short ... Does anyone have any ... Can I just come in ... Sorry, I don’t quite see what you ... I think that’s as far as we can go ... We'll have to break off here, I’m ...The decision-making meeting 1 One of the toughest businesses is the film business, with millions of dollars made or lost on a single decision: who to cast as the star. First, work with a partner to match and check the meaning of the collocations below in a dictionary. Then read the article. a current ye brand d combined earnings g commercial news b profit turnover e key awareness h front-page series c best-selling margins f brand factor i film success