The Four Essentials startups need to consider

when starting a social media marketing

campaign.
The number of people using the social platform has reached 3.76 billion in 2021, especially, they
spend more than two hours a day online (Statista, 2021). Using social media tools to take
advantage of these lucrative, a startup can quickly grow and expand its business. Implementing
a social media marketing strategy will help startups increase brand awareness, enhance
customer engagement, and boost sales in the highest cost-effectiveness way.

 Set your goals in a SMART way. SMART will help businesses increase the chance to
achieve a goal in time (Doran, 1981). For example, "We will increase sales." is kind of
vague. Instead of that, it should be "We will increase sales by 5% by the first quarter." to
be very specific, realistic, and easy to measure.

 Choose the right channel. Carefully decided which platform should use for the
campaign will make it easy to reach the right target audiences at a low cost (Shigeno &
Widhaningrat, 2020). For instance, travel startup wants to promote their nature scenes
and physical evidence toward 20 to 25-year-olds travelers, Instagram will be the best
partner.

 Create exclusive content. The call to action (CTA) tactic is core for a startup to design
a content post that pulls audiences on social media to interact with your company
(Chowdhury, 2021). Writers should concentrate on what audiences will be attracted to,
such as a strong action word, a pop design, and clear directions.

   Analytics. To know whether the marketing strategy performance well or not, the
startups can collect and analyze the data provided by social platforms. For example, the
number of people who clicked on links provided on post will reflect the quality of
content.