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Marketing Digital

Book · August 2014

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38 3,122

5 authors, including:

Fiona Ellis-Chadwick Henri Isaac


Loughborough University Paris Dauphine University
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Pierre Volle Maria mercanti-guérin


Paris Dauphine University Université de Paris 1 Panthéon-Sorbonne
72 PUBLICATIONS   797 CITATIONS    80 PUBLICATIONS   182 CITATIONS   

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Some of the authors of this publication are also working on these related projects:

Brand champion on social networks View project

Development and measurement of the digital high street View project

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