Professional Documents
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To cite this article: Michael Harvey , Cheri Speier & Milorad M. Novecevic (2001) A theory-based
framework for strategic global human resource staffing policies and practices, International Journal
of Human Resource Management, 12:6, 898-915
Introduction
Strategic global human resources management (SGHRM) has become a critical
management issue as multinational corporations (MNCs) increasingly globalize their
operations, requiring effective managers throughout the world (Schuler et al., 1993;
Taylor et al., 1996). Past research has focused heavily on strategic international human
resource expatriation-based staf ng for managing the combined control and co-
ordination needs between subsidiary and parent operations (Baliga and Jaeger, 1984;
Martinez and Jarillo, 1989; Sohn, 1994; Taylor et al., 1996). This article examines
global staf ng options within existing SGHRM models and suggests an emphasis on the
strategic development of inpatriates, a candidate pool complementary to expatriates,
within existing strategic global human resource staf ng (SGHRM) policies and
practices. Developing inpatriates is particularly critical in light of signi cant changes
occurring in today’s international marketplace – a growing emphasis on global as
opposed to multinational strategies and the expansion of global operations into
Michael Harvey, Dean and Hearin Chair of Global Business, School of Business
Administration, University of Mississippi, USA (tel: +1 662 915 5820; e-mail: mharvey@
bus.olemiss.edu); Cheri Speier, Associate Professor, Michigan State University, Eli Broad
College of Business, East Lansing, MI 48824, USA; Milorad M. Novicevic, Assistant
Professor, University of Wisconsin @ La Crosse, La Crosse, Wisconsin, USA.
The International Journal of Human Resource Management
ISSN 0958-5192 print/ISSN 1466-4399 online © 2001 Taylor & Francis Ltd
http://www.tandf.co.uk/journals
DOI: 10.1080/09585190110063147
Harvey et al.: SGHR staf ng policies and practices 899
countries having high cultural, legal and geographic distance from the parent
organization.
Successful formulation and implementation of a corporate strategy for managing
global operations requires a commensurate strategy for managing international human
resources (Galbraith and Kozanjian, 1986; Bartlett and Ghoshal, 1992; Schuler et al.,
1993). Existing SGHRM frameworks describe policies and practices focused on
aligning the strategic initiatives of the organization with the development of global
managers while simultaneously managing the tension between integrating global
operations and achieving local responsiveness (Black et al., 1992; Schuler et al., 1993;
Taylor et al., 1996). This SGHRM framework includes ‘human resource management
issues, functions, and policies and practices that results from the strategic activities of
an MNC and that impact the international concerns and goals of those enterprises’
(Schuler et al., 1993). In particular, a SGHRM system is viewed ‘as a way for MNCs
to effectively manage and control their overseas operations’ (Taylor et al., 1996).
Existing SGHRM models (Schuler et al., 1993; Edstrom and Galbraith, 1977;
Heenan and Perlmutter, 1979; Adler and Ghadar, 1990; Milliman et al., 1991; Kobrin,
1991) emphasize all facets of human resources management that must be considered.
This article delves into these existing frameworks and focuses on the SGHRM policies
and practices related to strategic global human resource staf ng (SGHRM). Staf ng is
the primary practice that MNCs have used to co-ordinate and control their dispersed
global operations (Dowling and Schuler, 1990).
Existing SGHRM policies and practices include ‘determining and maintaining
staf ng levels that are an appropriate mix and ow of international assignees’ (Schuler
et al., 1993). Three strategic orientations have been espoused for addressing global
SGHRM:1 1) adaptive/polycentric, 2) exportive/ethnocentric and 3) integrative/regio-
centric and geocentric (Ondrack, 1985; Taylor et al., 1996). First, an adaptive or
polycentric orientation has relied on recruiting primarily host-country nationals (HCNs)
(i.e. individuals from within the country) to manage the subsidiary operation. The
subsidiary adapts its human resource management (HRM) policies, philosophies and
personnel to the local environment with limited intervention or control from the parent
organization (Taylor et al., 1996).
Second, an exportive or ethnocentric orientation to international HRM staf ng has
also been pursued (Welch, 1994). This approach focuses on a full-scale transfer of the
parent organization’s HRM system to the subsidiary and makes use of parent-country
nationals (i.e. expatriates) for staf ng key positions in an overseas subsidiary. From an
SGHRM perspective, an exportive orientation facilitates organizational control while at
the same time providing important international developmental experience for promis-
ing managers of the parent organization (Black and Mendenhall, 1990; Schuler et al.,
1993; Tung, 1993).
Finally, an integrative orientation (Taylor et al., 1996) can be used where HRM
policies and practices transfer from the parent to the subsidiary and from the subsidiary
back to the parent organization. This orientation extends prior research on geocentric
approaches which focused on staf ng subsidiary locations by using the most quali ed
personnel regardless of nationality (Heenan and Perlmutter, 1979; Schuler et al., 1993).
The regio- and geocentric approach typically also includes the use of third-country
nationals (TCNs) – experienced managers from neither the parent nor the host country,
who have the skills to run subsidiary operations and often take on regional management
responsibilities (Schuler et al., 1993).
The integrative orientation prescribes a transfusion of knowledge between subsidiary
and parent locations that is not, however, typically facilitated by the assignment of
900 The International Journal of Human Resource Management
TCNs. Similarly, HCNs are unfamiliar with informal aspects of parent-company
operations and are unable to share the informal knowledge and co-ordinate subsidiary
operations with the parent organization’s top management unless socialized in the
parent company. Finally, expatriates are brought in from the parent organization
primarily to control the overseas operation and less to in uence the HRM practices and
philosophies of the subsidiary. Therefore, it appears that existing candidate pools for
staf ng international management positions lack the breadth of socially networked
skills/knowledge to support an integrative staf ng orientation. We support the emphasis
on strategic development of a distinct candidate pool – inpatriates – as a mechanism for
achieving this integrative SGHRM orientation.
To some extent, the tacit concept of an inpatriate is already in place. Most researchers
do not differentiate inpatriates from expatriates because both candidate pools are
eventually assigned from the parent organization’s base. Though this outcome-based
approach may be appropriate for certain types of analyses, the expatriate/inpatriate
distinction is necessary for analyses with developmental and strategic rami cations.
However, a more fully developed conceptualization of inpatriation will be presented,
demonstrating the distinctive attributes and characteristics of an inpatriate when
compared to expatriates. Inpatriation is a formalized process of transferring and/or
hiring HCN/TCN managers into the parent organization of an MNC on a semi-
permanent to permanent basis (Harvey, 1993). Inpatriates can provide a unique global
frame of reference regarding the development of HRM strategy given their intimate
knowledge of subsidiary operations, markets and culture while at the same time having
been socialized into the culture of the parent organization (Harvey and Buckley, 1997).
Recent surveys of Fortune 100 companies suggest that US-based organizations are
increasingly using inpatriates in their operations (Solomon, 1995a, 1995b).
Each of the three SGHRM generic orientations – adaptive, exportive and integrative
– is employed within an MNC for managing global business operations to support or
drive the MNC corporate strategy. The exportive strategy (i.e. expatriation) has
received the majority of research attention because of its long history of practice and is
explored in more detail in the following section to obtain better insights into SGHRS
issues.
Historically, expatriates have typically been the preferred choice in staf ng strategy for
overseas assignments in United States-based MNCs because of their advanced
technical/business skills, their experience and informal knowledge in working within
the parent organization (Black et al., 1992; Marquardt and Engel, 1993; Dowling et al.,
1994; Harvey, 1996). Yet, the primary organizational appeal of expatriates has been in
the ability for the parent organization to exert control effectively through expatriate
assignments and achieve a high level of integration across global operations (Adler and
Ghadar, 1990; Black et al., 1992; Feldman and Thomas, 1993; Feldman and Thompson,
1993; Birdseye and Hill, 1995). However, there is ample evidence that expatriate
managers experience a high rate of failure because of dif culties in adjusting and
managing across cultural settings (e.g. Birdseye and Hill, 1995), increasing the cost of
control of subsidiaries.
In the United States, the failure rate of expatriates has been estimated as between 20
and 40 per cent (Mendenhall et al., 1987; Dowling et al., 1994; Harzing, 1995; Forster,
1997), resulting in signi cant direct (i.e. training, relocation, compensation) and indirect
costs (i.e. reduced service to customers, strained relations with home-country networks,
Harvey et al.: SGHR staf ng policies and practices 901
damage to the expatriate’s career) (Tung, 1987; Webb and Wright, 1996). Numerous
reasons have been advanced for the high failure rate of expatriates, including lack of
training, inadequate selection criteria, ineffective compensation programmes, in-
effective leadership and family adjustment issues (Harvey, 1985; Black and Stephens,
1989; Harris, 1989; De Cieri et al., 1991; Haveman, 1992; Dowling et al., 1994).
In addition to increasing the rate of expatriation failure, family-related issues create
an additional problem for HRM managers – expatriation assignments are increasingly
refused, with an estimated 25 per cent of the top candidates turning down offers for
overseas relocation assignments (Barham and Devine, 1990; Noe and Barber, 1993;
Global, 1996). A primary driver of this increased refusal rate is the growing number of
dual-career couples (Solomon, 1994; Harvey, 1996, 1997b).
While expatriation refusal rates are increasing, there appears to be a growing need for
overseas managers in emerging markets throughout the world (Expatriate, 1997). Given
the signi cant population increases forecast in developing countries, it is not surprising
that new, untapped markets will emerge and increase the importance/necessity of
operating globally (World Population Prospects, 1995; World Resources, 1996).
However, many of these emerging markets are in countries (e.g. China, Russia, India,
Indonesia, Thailand, Malaysia, Turkey, Philippines, several Eastern European coun-
tries) that may represent dif cult relocation assignments for expatriate managers in
terms of cultural adjustment and quality of life.
The dif culties of managing operations in these emerging markets relate to less-
developed economic infrastructures, signi cant cultural distance from existing opera-
tions, higher personal risk (social, legal, political, safety, medical) and increased
business complexity that would be dif cult to comprehend and master during an
expatriate’s assignment. Furthermore, the greater the economic, legal and cultural
distance, the more likely the expatriate and his/her family will have dif culty in
acclimatizing to the new environment (Feldman and Thompson, 1993; Fish and Wood,
1997), accentuating expatriation failure rates (Webb and Wright, 1996). Therefore, if
the expatriation failure rate has been high and refusal rates are increasing, expatriation
failure/refusal rates are likely to increase in the future as opportunities for growth shift
to markets in developing countries.
Just as emerging markets are in uencing the strategic orientation of an MNC from a
multinational to a global involvement, the competitive business environment is
becoming dominantly characterized by cultural heterogeneity of focal markets. From an
SGHRM global perspective, management throughout the MNC, including the con-
stituency of the executive board, should re ect the global, multi-cultural nature of the
business when pursuing a global strategy (Adler and Bartholomew, 1992; Vander-
broeck, 1992). Many Japanese, European and a few United States-based MNCs have
begun developing a multi-cultural corporate climate, management team and workforce
in their parent companies (Maruyama and Gakuin, 1992; Pechter, 1993; Tung, 1993;
Keno, 1994; The Economist, 1994). However, infusing the MNC with constituents from
around the globe demands a more proactive management of human resources than is
currently in place in most multinational organizations today (Moynihan, 1993; Caligiuri
and Stroh, 1995).
Goal congruency
Figure 1 Candidate pool preferences based on agency theory predictions regarding parent-
subsidiary relationship
904 The International Journal of Human Resource Management
the common set of knowledge/information shared between the two organizations. Given
the goal congruence and ease of monitoring, the parent location can form the most
ef cient contract by focusing its monitoring choice on the least expensive candidate
pool available – relying heavily on LNs (Heenan and Perlmutter, 1979; Schuler et al.,
1993; Taylor et al., 1996).
P2 : When goal congruence and information asymmetry are low between a parent
and subsidiary, selection of managers for foreign assignments should be from a
third-country national candidate pool.
The third distinct principal–agent relationship occurs when there is high information
asymmetry between the parent and subsidiary while at the same time there is signi cant
incongruence in the strategic goals between each location. The parent company will be
guided primarily by a desire to exert relational control over the subsidiary operation,
ensuring that the goals of the parent organization take precedence. At the same time,
there are signi cant differences in the information and knowledge held between the
parent and subsidiary locations. The parent will be unable to monitor the subsidiary or
trust that goals will be achieved with the parent location’s issues given priority without
placing an individual knowledgeable about the parent company into the subsidiary.
Therefore, the most ef cient monitoring of the agency contract results in heavy reliance
on the expatriate candidate pool (Hailey, 1992).
P4 : When goal congruence and information asymmetry are high between a parent
and subsidiary, selection of managers for foreign assignments should be from
an inpatriate candidate pool.
P5 : The greater the cultural distance between the parent and subsidiary location,
selection of managers for foreign assignments should be from the expatriate or
inpatriate candidate pool.
906 The International Journal of Human Resource Management
A second condition in uencing SGHRM strategy is the strategic importance of
subsidiary operations to the parent organization. Many organizations are evolving from
a multinational to a global environment, resulting in balancing the needs of global
rationalization (e.g. subsidiary is a single part of a worldwide system) and lateral
centralization (e.g. subsidiary has world-wide responsibility for a speci c product or
product line) (Roth and O’Donnell, 1996). In a multinational environment, the parent
organization holds ‘the decision-making authority’ and host-country operations are seen
as tangential or subordinate in the hierarchical structure. As a global strategic
orientation evolves, decision-making authority is more dispersed and thereby integrated
across operating units, resulting in greater goal congruency. Therefore, the parent
organization focuses less on exerting controls but more on co-ordinating activities
between operations.
Finally, organizations may evolve to global strategies while at the same time
operating subsidiaries in developing countries to better penetrate emerging market
opportunities. In these situations, integrating the subsidiary into the existing network of
operations is important, yet the cultural distance between the subsidiary and parent is
likely to be high, resulting in high goal congruency and high information asymmetry.
As the subsidiary operation becomes more tightly intertwined with its sister locations,
it may take on a role of lateral centralization within the network of operations,
increasing the information asymmetry to even a greater extent. The parent organization
will select a foreign manager from a candidate pool who can facilitate integration while,
at the same time, having an understanding of the local cultural/business/government
surroundings.
When employing a multinational strategy, a parent organization has increased its global
exposure, yet maintains strong controls over subsidiary operations (Adler and Ghadar,
1990). This concern primarily for control encourages the parent organization to select
overseas managers that are most likely to make decisions in the best interest of the
parent organization and can most effectively integrate the subsidiary operations into the
parent ‘way of thinking’. Currently, the ‘best’ monitoring candidates are likely to be
selected from an expatriate pool as opposed to host-country or third-country nationals
(Dowling et al., 1994). Whereas overseas managers from the expatriate pool know and
understand the parent organization, neither host-country nationals nor third-country
nationals, who are not socialized in the parent company, have this knowledge.
Furthermore, host-country nationals and third-country nationals do not have existing
informal relationships with parent organization management and are less likely to
communicate problems or make signi cant changes on behalf of the parent organization
(Marquardt and Engel, 1993).
Therefore, the parent organization must structure motivating incentives that an
expatriate will perceive as resulting in long-term positive outcomes as well as having
short-term rewards. Historically, expatriate assignments have been structured as
medium-term (three to ve years) with somewhat de ned career progression upon
returning to the parent organization (e.g. promotion to a job position one level higher in
the management hierarchy). In addition, many parent organizations use overseas
assignments as a developmental prerequisite for executive management team considera-
tion (Marquardt and Engel, 1993).
Given the parent organization’s ability to structure a contract that is likely to provide
nancial and career-path motivation for an expatriate, how is he/she likely to respond?
The magnitude of perceived risk may hinge on the potential for family stress and sunk
costs based on the economic and cultural distance of the host country from the parent
organization. If the expatriation assignment is in a country with low cultural distance
from his/her own, language barriers pose less of a problem, educational opportunities
for children are typically available, and the amenities that the expatriate and his/her
family are used to are frequently available. Additionally, the potential for nding/
creating an alternative opportunity for a working spouse is more likely to exist. This
does not suggest that the transition will be easy and that all the manager’s and family’s
wants and needs will be readily available. However, there is typically an infrastructure
908 The International Journal of Human Resource Management
P8 : In overseas assignments where there is low cultural distance between the parent
and subsidiary, managers selected from an expatriate pool are likely to have
suf cient motivation to accept the overseas assignment.
Note
1 The three strategies have been given different labels by different authors. As noted in the Taylor
et al. (1996) manuscript, the concepts espoused are comparable. We have chosen to use
adaptive, exportive and integrative and note in the text their relationships with prior
research.
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