<Suggested Brand Name>

<Subject Matter>

A Concept Paper
Presented to the Faculty of the College of Accountancy and Finance
Polytechnic University of the Philippines
Sta. Mesa, Manila

In Partial Fulfillment of the Requirements for the Course

Strategic Business Analysis with Contemporary Issues and Trends

by

<insert name of the researchers, in alpha order>

<date of submission>
Table of Contents

Title Page
Table of Contents
I. Introduction to the subject matter
II. Analysis of the Product / Service
a. Description of the Target Market
b. Determination of Demand Gap
c. Pricing methodology and affordability
d. Marketing Strategy
III. Technical Solution / Proposed Operating Model
a. Product Design / Service Offering
b. Target Plant / Office Location
c. Mode of Delivery
d. Estimated cost to produce or cost of service

a. Expected Revenues
b. Expected Cost of Goods Sold or Cost of Service
c. Gross Profit
V.Timeline to Complete the Study
Evaluation

Criteria Description Weight Rating

I. Completeness Did they provide the minimum 30%
required information
reasonably?
II. Quality Have they supported their 50%
submission with reasonable
basis and comprehensive
discussion?
III. Timeliness Have they submitted within the 20%
time prescribed?
TOTAL 100%