PRE LIVE SESSION 5 ASSIGNMENT

FOR EACH OF THE EXAMPLES GIVEN BELOW IDENTIFY THE STRATEGY ADOPTED BY THE
ORGANIZATION

1. Target has its own store brands. It owns the manufacturing, controls the distribution,
and is the retailer. Because it cuts out the middleman, it can offer a product like the
brand name product at a much lower price.

2. Medimix herbal soap introduced itself on the herbal plank two decades back when
there were only synthetic soaps. A new brand of herbal soap launched in today’s context
has to probably define the herbal context and define the herbal qualities through an
enhanced mix of ingredients.

3. Nestle is selling its US chocolate business, which includes brands such as BabyRuth,
Butterfinger, and Crunch to Ferrero for $2.8 billion. The deal is part of Nestle’s strategy
to sell underperforming brands and refocus on healthier products and fast-growing
markets. 

4. Google developing a new browser Chrome for existing internet users.

5.Leading footwear firms like Adidas, Nike and Reebok have entered international
markets. 

6. Mahindra & Mahindra Limited is an Indian multinational automobile manufacturing

corporation headquarters in Mumbai, India. It is one of the largest vehicles manufacturer
by production in India. Mahindra & Mahindra acquired 90 percent of Schoneweiss, a
leading company in the forging sector in Germany. The deal took place in 2007, and
consolidated Mahindra’s position in the global market.

7. Cigarette, liquor industries fall under this category of strategy because of strict control
over capacity expansion and growth. Both these industries require license under the
provisions of Industries (Development and regulations) Act, 1951 and hence cannot
adopt a high pace of growth.

8. Sales of Tata’s Nano small car have been falling for years and Tata Motors is
overhauling its domestic supply chain, product portfolio and organizational structure as
part of a three-year strategy with an aim to put Tata Motors among the top three car
brands in India by the end of 2019.