1. Approach we take 2. The audience we talk to 3. The context 4. The structure we use
Approach it in an open way
What does my audience need to hear ( knowledge, violating expectations, appreciate our audience, understand your audience Consider your audience, Time in teaching, emotion, tone, location matters, Structured information( easier to remember) [past, present, future ] [ problem solution structure] [ what, so what, now what] structure keeps people together