PLANIMETRY

is a measuring instrument of plane surfaces used for planning physical areas because 3D spaces can be represented in 2D maps. Planogram is a
tool used for planimetrics purposes. A planogram defines products location and their quantity. It is a schematic plan that shows how and where
products should be located specifically on each shelf (Merchandise Inc., 2013).

Visual merchandising

is the art and science of applying effective design ideas in order to increase store traffic and volume of sales

STORE PLANNING GRID LAYOUT

It is important that the store’s layout and general This organization is common in supermarkets and
appearance work together to attract customers and pharmaceutical retailers. It consists in a linear system of shelving
motivate them to buy. These aspects require where fixtures can be arranged vertically or horizontally for
promoting the store images and supporting the store creating aisles through the store.

FREE FLOW-LAYOUT LOOP OR RACETRACK LAYOUT

Free Flow-layouts are very flexible; they create an
informal and friendly environment. Their purpose is
to differentiate merchandise items, product
categories and departments. This is used in specialty
store
Loop or racetrack layout is useful for discount or departmental
stores. They allow shoppers to walk and explore merchandise as
they follow a perimeter traffic aisle.