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Q1.

Explain how the concepts of “Internal Labor Market” and


“Transfer Pricing” can be usefully employed in an education
institution like UMT for better management of its divisional
structure.
Q2. What are the core competencies that give UMT a competitive
advantage over its rivals? Is it following low-cost or differentiation
business level strategy? How can it improve its core competencies to
improve its competitive position?
Q3. Briefly describe the services SGS produces and the costumer
groups that it serves. Give your overall impression about SGS’s
value creation activities. Is there a good fit between its functional
and business level strategies?
Q4. Analyze different functions being performed by SGS existing
staff and how its performance can be improved, assuming that SGS
is an independent school having a functional organization structure.
Q5. As a business development manager at UMT, analyze how will
you pursue:

 A market penetration strategy

 A product development strategy

 A market development strategy

Q6. UMT organization structure is a hybrid but is closest to a


product division structure with centralized support function having
different schools as divisions. Schools have their own structures
(functional, product division or market structures) depending on
their own requirements. Analyze how different schools have been
grouped under these structures and what is a rational for that.

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