 Market research: Marketing research specifies the information required to

address these issues, designs the method for collecting information, manages and
implements the data collection process, analyzes the results, and communicates the
findings and their implications. Malmaison have to ensure the service meets the
demand.
 Market segmentation: The overall aim of segmentation is to identify high
yield segments – that is, those segments that are likely to be the most profitable
or that have growth potential – so that these can be selected for special
attention. In this case, couples, young, corporate person, tourists are the best
market for Malmaison hotel.
 Promotion and awareness: The actual presentation of the message in a medium
is referred to as an advertisement. Advertisement creates awareness about the
product or service. Promotion is the main key, the reach to the consumer and create
a demand of that product or service.