OPERATIONS

• José Cevallos
• Aslie Galaraga
• Andrea Herrera
• Jhon Lluay
• María José Vacacela

Information about you management team and resources.

Green Panties, are focuses on business sustainability through the Triple Bottom Line (TBL), our results
are not only measured in economic terms, but also in social and environmental terms. Considering the
impact of the product beyond its profitability.

Our social responsibility will drive the economic growth of the benefited communities as well as the
company. Green Panties will promote the creation of a beneficial work environment, both for the
employer and employee, in this way we will be able to reduce the levels of staff turnover.

Key personnel and their roles

To get started with the project, you would basically need 20 people which would include the following:

✓ General Manager: planning of the activities carried out within the company and Organizing the
resources of the entity.

✓ Financial Administrator: management of financial resources, ensuring the growth of the

company, making financial decisions.

✓ Production Manager: supervision of production processes, stock control

✓ Commercial Manager: define the annual sales and commercial strategic plan and manage its
implementation.

✓ After-sales assistant: maintain a constant presence with clients, in order to anticipate their
needs, monitor the work in progress, giving prompt solutions to their requests.

✓ Industrial designer: design comfortable and avant-garde underwear models

✓ 6 seamstresses: make garments with the material that is delivered, using sewing machines and
utensils of different types, according to the manufacturing processes

✓ 2 multifunctional operators: give support in the production area in whatever is necessary or

what the immediate boss requests
 ✓ Community Manager: manage and develop the online community of a brand or company

✓ 3 commercial advisors: 1 store and 2 catalog. Perform prospecting for clients, prepare routes
and visits of active and potential clients. Generate follow-up and closing of sales.

✓ Head of Human Resources: responsible for training programs, training, talent management,
among others within the organization.

✓ Human Resources Assistant: supports recruitment processes, assists during hiring processes,
prepares reports

Company structure

The structure that will be used will be of a functional nature, heads will be established by area who will
have to render accounts to the administrator. In this way, it will be possible to have a synergistic and
supervised teamwork in order to meet goals and be effective within each area.

Important assets

✓ Sewing machine
✓ Comprehensive Management Software
✓ Biometric
✓ Security cameras
✓ Computer
✓ Printer
✓ Phones
✓ Office furniture
 ✓ Desks
✓ Chairs
✓ Production plant adaptations
✓ Seamstress workstations
✓ Chairs for workstations
✓ Electrical adaptations (labor and material)
✓ Work delivery bins
✓ Local plant adaptations
✓ Reception Counter
✓ Chairs
✓ Lettering

Staffing policy-will you hire or outsource.

To start our production process, 100% organic cotton fabric will be imported from Peru, the import
will be made to the Bergan Rivera company, which has an international certificated GOTS (Global
Organic Textil Standard). Cotton cultivation is carried out 100% by hand, reducing social impacts and
guaranteeing the quality and purity of the cotton.

People with a high knowledge of underwear will be hired for the elaboration of various designs, to then
be labeled and go through a rigorous quality control process. The production of the recycled
cardboard packaging will be subcontracted.

Business Environment

Business Description

The elaboration of feminine intimate clothing has been a debate both in medical and social habits since
for women it is not just another garment, it has to do with comfort, appearance and above all that when
wearing them it does not cause irritation or disease, which is very common in women of childbearing age.
The ongoing project is defined as the production and commercialization in the city of Quito, Pichincha
province, of women's underwear based on organic cotton, aiming to satisfy the needs of women to take
care of their health, but at the same time continue to look attractive. and desirable.

Panties made from organic cotton are characterized by the care on the skin where the intimate parts of
the woman are present, so they help prevent possible allergies due to the PH of each person, it also helps
the effective perspiration so that reduces the appearance of vaginal odor by 80%, since being a product
that does not contain chemicals, it is very healthy for those who use this type of product in their day-to-
day life.

Market Research

Our consumers will be the people who present at least once conventional problems due to health
problems for the use of conventional fabrics that are used in the manufacture of panties, almost 70% in
fact, with this, there is a growing preference for fabrics that take care of their health without neglecting
the aesthetic aspect.

The underwear market operates under economic activity C1410.03 and has 32 companies. The industry
billed $ 28.421.766,81, during the year 2017 showing a growth of 7.85% compared to 2016. The
companies with the highest participation in the industry are dedicated to the manufacture of stockings
for men and women. It is necessary to take advantage of all the attributes that consumers look for in an
intimate garment in order to attract and form a market for panties that are not harmful to health.

Target profile and demand analysis

Our product is focused on women from 20 to 59 years old who reside in the city of Quito, and who need
their intimate care accompanied by aesthetics and sensuality.

Target market size, market potential, market trends

Many consumers have health problems at least once due to the conventional fabrics that are used in the
manufacture of their panties, almost 70% in fact (Gwenn ha Yana, 2019) with this, there is a growing
preference for fabrics that take care of their health Without neglecting its aesthetics, this would result in
more than 100,000 potential customers who are willing to buy retail and take care of their intimate area.

The target market is defined by women between 20 and 59 years of age, who seek comfort at the same
time of sensuality and aesthetics and who are willing to pay between $ 20 and $ 15 for intimate clothing,
from upper to middle socioeconomic class. It was calculated based on the population of Quito, giving a
total of 179,923 people (INEC, 2010).

Pichincha 100% 2,576,287

Women 51.30% 1,321,635
Age 20-24 9.47% 125,149
25-29 9.25% 122,297
30-34 8.16% 107,798
35-39 7.17% 94,793
40-44 6.14% 81,186
45-49 5.72% 75,633
50-54 4.58% 60,481
55-59 3.76% 49,655
Total 716,992
Socioeconomic level A 1.90% 13,623

B 11.20% 80,303
C+ 22.80% 163,474
Total population 35.90% 257,400
Total Interested Persons (69.9%) 179,923
Buy 2 times a year: 359,845
TOTAL DEMAND 359,845
Target Demographic

Our leads are based on the following demographics. The product is aimed at women between 20 and 59
years old. The product is made to be consumed at a level of economic income that is in a range higher
than the base salary. The product is aimed at any ethnic group, level of education, religion, nationality
and status social without preference in the entire population.

Proposed Pricing

After doing the research, the determined price of the product in the market is influenced by some
variables. Clients or Customers have low bargaining power when they buy in limited quantities and
therefore must accept the price set in the store. Discounts and promotions will be based on the number
of quantities purchased. The price will work in a range that is affordable for our main consumers, the
range will be measured between 20 and 29 dollars. It will be sold to you as a premium product at a
competitive price.