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While an intangible asset lacks the obvious physical worth of a factory or equipment, it
can be extremely valuable to a company and crucial to its long-term success. Coca-
Cola, for example, would not be nearly as successful if it weren't for the money
generated by brand recognition. Despite the fact that brand recognition is not a tangible
asset that can be seen or touched, it can have a significant impact on sales.
Reference: https://www.investopedia.com/terms/i/intangibleasset.asp