product. Marketers must link the price to the product's real and perceived value, but they also must consider supply costs, seasonal discounts, and competitors' prices. A product is an item that satisfies a need or a desire. This can be a physical item, a service or a virtual offering. It is produced at a cost and is subsequently made available to the right audience at a price.
Promotion in the marketing mix refers to
communication with the specific objective of Place refers to where your product or informing, persuading and remembering a target service will be sold. For tangible audience. products, this will include physical locations such as your own store, or a retailer where your product will be resold.