Professional Documents
Culture Documents
3. A management information system receives raw material from both the external
and internal evaluation of an organization
True
5. (Refer to Midterm 2 case) IE Matrix, IFE Matrix is 2.50, EFE Matrix is 2.90, what will
be the strategy to be used
Harrest or direst
Hold and maintain
Grow & build
6. The financial activities represent the largest part of an organization’s human and
capital assets.
FALSE
37
20
3.16
8. Win-Dixie closing one-third of its stores and eliminating 22,000 jobs in an attempt to
emerge from bankruptcy would be an example of:
Retrenchment
divestiture.
backward integration.
liquidation.
forward integration.
10. Multiply each factor’s weight by its rating to determine a weighted score for each
variable.
True
13. Which of the following is most likely not included in the functional level of a small
company?
Department managers
Finance managers
HR managers
Marketing managers
14. The functions of management are planning, organizing, motivating, staffing, and
controlling.
True
18. Which strategy generally entails large research and development expenditures?
Product Development
Forward integration
Market penetration
Retrenchment
19. Which of the following is not an example of when an organization should use an
unrelated diversification strategy?
When the organization has a strong management team
When revenues derived from an organization’s current products or services would
increase significantly by adding the new unrelated, products.
When an organization’s present channels of distribution can be used to market the
new products to current customers.
When the new products have counter-cyclical sales patterns compared to an
organization’s present products.
When an organization competes in a highly competitive and/or a no-growth industry.
A. Forward integration
B. Retrenchment
C. Horizontal diversification
D. Market penetration
22. Strategies are designed in part to improve on a firm’s weaknesses, turning them into
strengths, and maybe even into distinctive competencies.
True
23. Of the Five- Factors model of Competition, bargaining power of customers is the
most powerful.
FALSE
24. What refers to a strategy of seeking ownership of, or increased control over a firm's
competitors?
Horizontal integration
Forward integration
Conglomerate diversification
Backward integration
Concentric diversification
28. Which level of strategy is most likely not present in small firms?
Divisional
Company
Functional
Operational
Global
30. Budget Rent-a-Car opening car rental shops in Wal-Mart stores is an example of
which type of strategy?
forward integration
backward integration
related diversification
horizontal integration
34. (Refer to Midterm 2 case) The Weighted score for Pfizer for organizational structure
is
0.10
0.05
2.05
35. Informing the buyers about sellers’ products, prices, and costs is a condition where
consumers gain bargaining power
True
40. Which of these strategies is effective when the number of suppliers is small and the
number of competitors is large?
Horizontal diversification
Conglomerate diversification
Forward integration
Backward integration
41. All of the following situations are conducive to market penetration except
_________.
When the correlation between dollar sales and dollar marketing expenditures
has historically been low
when the usage rate of present customers could be increased significantly
42. (Refer to Midterm 2 case) QSPM total attractiveness score for “acquire a large
pharmaceutical company is
.88
1.27
2.15
44. A firm’s liquidity, leverage, working capital, profitability, asset utilization, cash flow,
and equity can eliminate some strategies as being feasible alternatives.
True
45. Product and service planning include activities such as test marketing; product and
brand positioning; devising warranties; packaging; determining product options,
product features, product style, and product quality; deleting old products; and
providing for customer service.
True
46. __________ is adding new, unrelated products or services for present customers.
Conglomerate diversification
Horizontal diversification
Product development
Concentric diversification
47. (Refer to Midterm 2 case) Financial Strength of 4.8 and Industry Strength of 5.2 is in
quadrant
Defensive
Conservative
Aggressive
49. Intuitive judgments are required in developing an IFE Matrix, so the appearance of a
scientific approach should not be interpreted to mean this is an all-powerful
technique.
True