Professional Documents
Culture Documents
INDUSTRY
PROFILE
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PROFILE OF VERKA MILK PLANT LUDHIANA
Milk production is a very important part of the agricultural economy in the state of Punjab is one
of the smallest states Indian Union with a total area of 50,362 Sq. Kms., which is 1.5% of the
Indian landmass. Dairy farming is an age-old subsidiary professional in the rural areas of Punjab
is the second largest milk producing state in India, producing around 10% of the country’s milk
I. Inception
Verka milk plant was started in year1974. Its foundation was laid down by Honourable Prakash
Singh Badal, the chief minister on June, 1970. It was registered with Punjab Diary Development
Corporation limited with 45 societies in 1972. This plant was built at the cost of RS. 1.68 Crore
with installed capacity of 75000 litres per day. Lat. Smt. Indira Ghandi inaugurated this plant on
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31 st October, 1974. At a time, is membership was 2440 and milk procurement was 10200 litres
per day. It was then taken over Milk fed Punjab in 1983 and operated by Ludhiana district
cooperative milk producer union limited in 1988. Seeing the important milk, central government
started a scheme of operating food to bring with revolution, to give the farmers a better deal and
over valued customer, better product. Central government selected Ludhiana district in Punjab as
one of the milk shed to develop. It aimed to prevent the harassment of farmer and consumers.
The milk plant is a cooperative society and farmers and i.e. Producer share all profits and losses.
Government does not provide any financial assistance to milk plant receives loan etc with the
guarantee of government. The milk plant Ludhiana is situated on the Ferozepur road, 5 kms from
the bus stand. State bank of Patiala is situated within the area of plant and post office is about 1
km away from it. Due to rapid increase in capacity utilization, its capacity has been increased to
40000 litres per day .its turnover in 2008-09 was 190 Crore
II. Objective
a. To strength diary sector, Milk fed come into existence in 1978 and Simultaneous Distt.
b. Village level cooperative societies were also formed on “Anand Pattern”. The system was
c. To give remuneration prices to farmer and to ensure permanent Market for the whole year
d. To provide ISO marks goods quality balanced cattle feed and fodder seed to the farmers.
It is the first plant in northern India and amongst the first ten in India cooperative sector. This is
the first milk plant in India to get ISO 9002 certification. It is also certified by Bureau of India
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III. Milk Procurement Network
Working on “Anand Pattern”, the process of organizing societies at village level started in
Punjab as early as1978. Presently, there is strong network of about 6432 (as on 31.3.2009) Milk
Producers Cooperative Societies organized at village level. About 3.65 lakh milk producer
members are attached to these societies. Fresh milk is produced from the milk producers twice a
day through village level societies directly without the assistance of any middleman
a. Milk production in the area increased manifold with the result. Resultantly started
b. To increase the participation of women 120 exclusively women societies are organized
with 15300 women members through Punjab Women Diary Project a Central Govt.
Sponsored scheme.
d. Capacity of Milk Plant enhanced from 1 lac to lac litres with additional powder. Plant of
MTs.
e. Plant has having latest Art Technology with MVR (Mechanical Vapor Reprocesses)
along with a drier with fluidized bed through which agglomerated Powder is
manufactured.
g. No. Of societies increased from 94 to 816 its membership from 5400 to 78400.
h. All the societies are in net profit and distribution bonus to its member.
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V. Quality of Milk and Milk Products
a. To improve the quality of raw milk, clean Milk Production program started in 650
b. Milk Plant, Ludhiana was the first in India in diary sector to get ISO certification.
c. Under ISO certification and HACCP (IS 15000) Milk Union started export of Ghee, SMP
to Gulf Countries Philippines, Manila, South Africa, Singapore, Bangladesh etc. The
d. To future improve the quality of Raw Milk; Milk Union started 365 automatic Milk
e. To meet the challenges of WTO Milk Union started TIFAC programme with the help of
Ministry level.
f. 22 Bulk Milk Coolers have been installed at village level to chill the milk on this spot and
h. Milk Union, Ludhiana is first in India which has installed Bectoscan word 70 lacs and
somatic cell count machine have been installed at milk plant, Ludhiana.
The latest rate of art technology in milk drying is available at this plant. Milk fed markets a wide
variety of product, which include liquid milk, skimmed milk powder, whole milk powder, diary
whitener, ghee, butter, cheese, lassi, tetra pack sweetened flavoured milk, milk in tetra pack, ice
cream, malted food verka vigour, khoa etc. These entire products are not made in this plant. It
charges commission for sales of sales of these various products. Products are lassi, ice-cream.
Milk needs are met by network of over 816 milk products societies having 78400 members in
Ludhiana district. At the first stage milk which is collected form villages is transferred to the
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chilling centre. These are six chilling centre situated at Ramgarh Sardaran, Raikot, Samarla,
a. No. of societies increased from 94 to 816 and its membership from 5400 to 78400.
c. Product being manufacture by Ludhiana Plant are sold at premium rates through out of
e. Turnover the plant touched to 180 crore Profit of the union has increased manifold.
Milk union, Ludhiana is further progressing by leaps and bounds and it is hoped that in the
years to come, it will achieve excellent results and will help improve the social and economic
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Milk fed and its 11 Milk unions provide an assured market and remuneration prices to
Milk fed has about running 10 milk plants, 2 cattle feed plant and 2 seed processing
units.
Milk Plant at Chandigarh, Mohali and Ludhiana has got a combined certification
VIII. Marketing
Milk fed Punjab is serving nationwide consumer through its network of regional offices and
strong distribution channels. Milk fed markets a wide variety of product, which include liquid
milk, skimmed milk powder, whole milk powder, dairy whitener, ghee, butter, cheese, lassi, tetra
pack sweetened flavoured milk, ice cream, malted food verka vigour, khoa etc.
Verka is brand leader in milk powders particularly in northern eastern sector and skimmed milk
powder marketed by milk fed commands a premium price over powder manufactured by
competitors who include multi-national as well as private trade and other cooperative
federations. Verka has arrived on the sheer strength of its quality, freshness and purity. It is
Milkfed, Punjab, is making available pasteurized milk packed and processed under hygienic
conditions at the doorsteps to the consumer. Keeping in view the lack of adequate vitamin a & d
in the diet of people, Milkfed felt its more responsibility to take care of their health by enriching
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IX. Brand Extension
After wining faith of innumerable consumers, verka did not stop, as there was a scope for more
changing times brought new trends, needs, tastes and hopes. Verka dynamic as ever, too acquired
newer form by adding value to milk to satisfy a quality conscious society. Milkfed came up with
varied varieties of cheese like processed cheddar cheese, cheese spread, cheese single and there
were milk powders like dairy whitener skimming milk powder. Health drink like verka vigour,
sweetened flavoured milk, mango drink called Raseela. Then there were verka curd and whole
lot of different flavours of ice creams. Milk had never meant so much before.
in big way for aggressive consumer awareness and publicity campaign for verka milk products to
XI. Export
products have been made. Milkfed has established its ghee market in Middle East
Market. Verka ghee reaches all the emirates is so deep that verka ghee reaches all the
emirates and is available almost in all the super markets. The penetration is so deep that
verka ghee is available in far off labour camps. In addition to ghee, SMP was also
exported to Asian Countries like Philippines, Bangladesh and Sri-Lanka. Verka Milk Plus
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Verka has also taken some quality related and technical initiatives. It has also taken initiatives to
Quality Assured
Diary Plant
Improvement Program
the program is to improve efficiency of plants coupled with loss management to bring down the
cost of production, improve the quality of milk and milk product manufactured to ameliorate the
general hygienic and housekeeping standards and above all to enhance the profitability and
financial viability of the milk plant to enable milk products to get better price for their products.
Technical Initiatives
From their first milk plant verka, Milkfed has come long a way. Many new milk plants, seed
processing units and cooling units have sprung up throughout Punjab. Technical input program
have enhanced milk production. Computerized feed formulation has led to improvement in the
quality of milk. Import of goods breeds under breed improvement program as well as artificial
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insemination program have held to an improvement in the quality of the cattle. They are today
healthier, stronger and of excellent breeds. As a result of all this and three phases of operation
flood, there has been an overall increase in supply of milk and cattle feed production. Today the
farmers are getting better prices because of increased turnover and thereby making increased
profits.
For improving quality of raw milk right from milk producer’s level, a massive programme called
“CMP” has been launched under which 195. Bulk milk coolers have been installed in the
societies and many more in pipe line. Besides, more than 100 automatic milk collection stations
have been provided to the societies for bringing efficiency and total transparency in the system.
Traditional manual of milk testing at society level is being replaced with Electronic Milk Tester.
To increase Milk Production and daily income of dairy farmers, Milkfed is setting up By-Pass
Protein Plant of capacity 50 M.T. per day at Khanna. Rs.1.50 crore has been approved by State
Level Sanctioning Committee under RKVY. Order has already been placed with NDDB for
setting up this plant on turnkey basis. This will provide cheaper source of proteins, essential
Milkfed realised that women participation in Dairy Cooperatives can help rural women in
becoming self confidant, self reliant and can run Dairy Cooperatives more efficiently. Presently,
out of 5300 functional societies, 794 Women Dairy Cooperative Societies are functioning. 390
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Women Dairy Cooperative Societies have been organised under STEP (Support to Training &
Employment Programme for Women). Under STEP Milkfed received 90% grant to the tune of
XIII. Turnover
The annual turnover of Milkfed which was Rs.931 crores in the year 2007-08 has hit the level of
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XIV. Equity Participation
The paid-up equity of Milkfed as on 31.3.2008 was to the tune of Rs.46.86 crores which
comprises of Rs.28.93 crores from the cooperative members and balance Rs.17.93 crores from
State Government.
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B. Future Planning
Punjab is the state, which has pioneered the green revolution in the country. It is because of the
effort to the Punjab farmer that India now occupies an enviable position of self-reliance in
respect of food grains on the world map. Consequent upon intensification of agriculture, Punjab
agriculture has now reached saturation label beyond which future growth appears to be limited.
This necessitates a fresh look at the agricultural scenario prevailing in the state so that the Punjab
farmer who is very enterprising and is receptive to new technology continues to reap the fruits of
In view of the above, necessity was felt to make the shift towards value additional and to make
the allied occupation of dairy farming, poultry, piggery etc. A practical and viable proposition by
launching a mission called “second push in Punjab Agriculture and Allied Sectors”. The
of Punjab. Under the programme following schemes are proposed form dairy development
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C. SWOT ANALYSIS OF VERKA
Strengths
Availability of raw material: Abundant presently, more than 80% of milk produced is
last 30 years.
Weakness
Perishability: Pasteurization has overcome this weakness partially. Surely, many new
processes will follow to improve milk quality and extend its shelf life.
Lack of control over yield: Theoretically there is little control over milk yield.
insemination and properly managed animal husbandry practices, coupled with higher
income to rural milk producers should automatically lead to improvement in milk yield.
make procurement problematic. But with the overall economic improvement in India,
Opportunities
packaging and presentation. Given below are potential areas of value additional.
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Export potential: Effort to exploit export potential is already on. Amul is exporting to
Bangladesh, Shri lanka, Nigeria, and the Middle East. Verka should also focus on export
Threats
Competitor: Private companies have started operating in this domain. These private
companies pay more for procuring milk which may be challenge for verka.
The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ for outweigh
‘weaknesses’ and ‘threats’. Strengths and opportunities are fundamental and weaknesses and
threats are transitory. Success of Verka depends on factors such as an efficient yet economical
procurement network, hygienic and cost-effective processing facilities and innovativeness in the
market place. All that need to be done is: to innovate, convert into commercially exploitable
ideas.
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CHAPTER: 2
INTRODUCTION
OF
RECRUITMENT
AND SELECTION
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RECRUITMENT & SELECTION PROCESS
In Recruitment firms, The main task is to recruit the different people for required job profiles.
Then provide the selections to the company. For this HR companies have to perform the following
tasks:-
Firstly HR companies generate leads from the market, through their own contacts and
references.
Tele-marketing:
Tele marketing is the most important part of the recruitment process because in this process they
The Senior HR executives study the job Profile of the candidates through tele-phonic interview
and face to face interactions. Study the job profile means what is the job, duties, responsibilities
etc. in their job is the most important part of the recruitment because in this HR Executives can
After the full study of the job profile of the candidates, the Senior HR executives offers the
suitable job to the candidates and inform the new job’s duties, responsibilities etc. to the
candidates.
Short-Listing:
If the candidates is willing to shift or change in their job means the candidates is short listed by
the HR executive. Then HR executive Gives address of the interview time, venue and
responsible person.
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Turn Up the Candidate:
Here, turn up candidates means who gave the interview according to the company.
Follow Up:
Follow up means, to know the results of the candidates from the clients of the company. In this
step they know about the status of the candidates. Status means where the candidates stands
The last but not least step of the HR companies is to provide the Offer Letter to the selected
Here, the duties and responsibilities of companies are finish but some companies maintain the
relations with candidates after the completion of the services of the organization.
Mostly HR consultancies maintain their links with their candidates and provide every possible
help also.
INTRODUCTION
Recruitment firms are in providing value added staffing, recruiting and work force solutions.
Having placed thousands of Jobs candidates in flexible and full time jobs, the companies offer a
organizations to make the work place better. Recruitment firms developed work place solutions
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The main motive of this companies is to recruit the right candidate on right job.
Recruitment is the process of attracting the persons and giving the information so that they can
apply for the Job. Recruitment is the first and the foremost step. It is basically shows the positive
As far as the selection process is considered it means selecting the best candidate
among the various persons, who is best suited for the Job.
PRACTICLE WORK:
Under this project work, It was supposed to learn those practical aspects which are most
How to do tele-marketing.
Through these practical aspects, Companies are able to learn & to handle the difficult
customers as well as to deal with the customers. It gives to the companies much exposure than
The companies assigned the students a particular project work during the summer
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statistical/managerial tools for analysis of data and drawing inference/testing hypothesis there of
RECRUITMENT
Recruitment and selection are the most important functions in an organization because with the
help of these functions the management selects the best available candidate from a batch of them.
The organizations, in this growing competitive world, need to have the best of the manpower so
According to Flippo, "Recruitment is the process of searching for prospective employees and
In the words of Yoder, "Recruitment is a process to discover the sources of manpower to meet
the requirements of the staffing schedule and to employ effective measured for attracting that
Planned.
Anticipated.
Unexpected.
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TRANSFER
Planned need arise from changes in the organization and retirement policy. These occur due the
expected changes in the organization so the management can make a proper policy for it.
Anticipated need refer to the movements in personnel which an organization can predict by
FEATURES:
It is positive process because in this activity the employers want to have the
maximum number of job seekers so as to have a wider scope for choice ultimately
It is an ongoing function in all the organizations, but the volume and nature of
recruitment varies with the size, nature and environment of the organization.
etc.
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RECRUITMENT AND SELECTION
AT
VERKA BEVERAGES
The recruitment process at Sambhav spinning mill are divided into two parts i.e. for the staff,
HOD’S officer general manager etc. and the second for the recruitment of the worker.
Recruitment
Skilled Un skilled
The company has a policy of recruiting candidates through reference of the mill employee,
worker, and their reference is checked by calling the concerned employ in the personnel
department.
They give preference to the fresher in the case of recruitment of the workers.
At Sambhav spinning mill separate process is followed for the recruitment of worker and the
staff members. The process for the recruitment of the staff member is such the first of all the vice
chairman identifies the recruitment of the general manager, then general manager identifies the
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requirement of head of department, then head of department identifies the requirement of
respective department.
At any time if the need for any person arises the department head send the requirement to the
Vice chairman
General Manager
Head of department
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HOD FCA/CA/MBA 6-8 years
Commercial OR Graduate 8-15 years
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LEVEL STRUCTURE OF ORGANISATION
Vice President
General Manager
Senior Manager
Manager
Assistant Manager
Officer
Assistant Officer
Supervisor
Senior Assistant
Mechanic/Junior Chemist
Junior Mechanic
Workers
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Process of Recruitment
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HUMAN RESOURCE FUNCTIONS
Performance Appraisal.
Security.
Public Relations.
Industrial Relations.
-Un skilled worker; As this is a spinning unit the un skilled workers are those who are very
much fresh in the field i.e. those who don’t have any experience in the field of spinning and the
process is such that firstly, all the requirement of man power has to be made by HOD makes the
necessary arrangement for their recruitment. The workers is required mostly in the production
department for producing yarn so in case the production department makes an estimate of the
-Skilled worker; Skilled worker are those who have the experience in the field of spinning i.e.
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SOURCES OF RECRUITMENT:
The retired and retrenched employees who want to return to the company.
Press advertisements.
Campus Interviews.
Placement Agencies.
Recommendations.
Employment Exchanges.
During my short stint at SSM, it was observed that the recruitment need of SSM is
diversified. It needs persons who have knowledge of use, processing of natural ingredients of
number of varied products, technical know-how of latest industrial technical knowledge, and
process could be understood that the present work force of SSM is 1,600 employees. Hence,
the recruitment and selection procedure should match the complexities of the need and at the
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SELECTION
Selection is the process of choosing the best candidate out of the all the applicants. In this
process, relevant information about the applicants is collected through a series of steps so as to
It is the process of matching the qualifications with those required for the job so that the
candidate can be entrusted with the task that matches with his credibility.
It is a process of weeding out unsuitable candidates and finally identifying the most suitable
candidates.
This process divides the candidates into two categories-the suitable ones and the unsuitable ones.
The suitable people prove to be the asset for the organization. Selection is a negative process
because in this process the management tries to minimize the number of people at each step so
that the final decision can be in the light of all the factors and at the end of it best candidate is
selected. Selected candidate the has to pass through the following stages-
Preliminary Interview.
Application Form.
Selection Test.
Selection Interview.
Physical Examination.
Reference Check.
Final Approval.
Employment.
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Preliminary Interview is the initial screening done to weed out the undesirable candidates.
This is mainly a sorting process in which the prospective candidates are given the necessary
information about the nature of the job and the organization. Necessary information about the
candidate is also taken. If the candidate is found suitable then he is selected for further
screening else he is dropped. This stage saves the time and effort of both the company and
the candidate. It avoids unnecessary waiting for the candidate and waste of money for further
Application Form is a traditional and widely used device for collecting information from
candidates. This form asks the candidates to fill up the necessary information regarding their
basic information like name, address, references, date of birth, marital status, educational
information. This form is of great help because the scrutiny of this form helps to weed out
candidate who are lacking in education, experience or any other criterion provided by the
organization. It also helps in formulation of questions, which will be asked in the interview.
These forms can also be stored for future references thus maintaining a databank of the
applicants.
Selection Tests are being increasingly used in employee selection. Tests are sample of some
basis for comparing two or more persons. The tests help to reduce bias in selection by
serving as a supplementary screening device. These are also helpful in better matching of
candidate and the job. These reveal the qualifications, which remain covered in application
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Selection Interview involves the interaction of the employer and the employee. Selection
The applicants who have crossed the above stages have to go through Physical Examination
either by the company's physician or the medical officer approved for the purpose. The main
aim is to ensure that the candidate is physically fit to perform the job. Those who are found
The next stage marks of checking the references. The applicant is asked to mention in his
application form the names and addresses of two or three person who know him well. The
organization contacts them by mail or telephone. They are requested to provide their frank
Liability. The opinion of the references can be useful in judging the future behavior and
performance of a candidate.
The executives of the concerned departments then finally approve the candidates short-listed
letter mentioning the post, the rank, the salary grade, the date by which the candidate should
join and other terms and conditions in brief. Appointment is generally made on a probation of
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one or two years. After satisfactory performance during this period the candidate is finally
Selection is an important function as no organization can achieve its goals without selecting
right persons for the required job. Faulty selection leads to wastage of time and money and
can go a long way in building up a stable workforce. It helps to reduce absenteeism and labor
turnover. Proper selection is helpful in increasing the efficiency and productivity of the
enterprise.
As the skilled workers are those who are not having any experience in the spinning unit they are
firstly as the trainees at the unit after which the question of their selection as a worker is to be
decided. Once the candidate coming as the unskilled worker fills the requirement form and he
fulfill certain requirements such as the age requirement of the basic qualification etc. he is
selected. In the case of skilled workers the head of the section (P & IR) issues the training card to
these worker in which the detailed regarding the worker is kept. Subsequently the names of these
candidates are posted in the trainee register, attendance register. Selection norms for the
Minimum age---------18y
Education--------------second to fifth
Height------------------4’8
Weight------------------40Kg
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Carding to speed frame
Minimum age---------18y
Education--------------fifth to twelfth
Once the required number and kind of human resources are determined, the management has to
find the places where required human resources are or will be available and also find the means
of attracting them towards the organization before selecting suitable candidates for jobs. All this
Some people use the term ‘recruitment’ for employment. These two are not one and the same.
Recruitment is only one of the steps in the entire employment process. Some others use the term
recruitment for selection. These two terms are not one and the same either.
Technically speaking the function of recruitment precedes the selection function and it
includes only finding, developing the sources of prospective employees and attracting them to
apply for jobs in an organization, whereas the selection is the process of finding out the most
suitable candidate to the job out of the candidates attracted. Formal definition of recruitment
Recruitment is defined as, “a process to discover the sources of manpower to meet the
requirements of the staffing schedule and to employ effective measures for attracting that
Edwin B Flippo defined recruitment as “process of searching for prospective employees and
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Those definitions can be analyzed by discussing the processes of recruitment through systems
approach.
Sub-systems of Recruitment
1. Finding out and developing the sources where the required number and kind of employees will
be available.
4. Stimulating as many candidates as possible and asking them to apply for jobs irrespective of
Management has to attract more candidates in order to increase selection ratio (i.e. number of
applications per one job vacancy)in order to select the most suitable candidates out of the total
selection is somewhat negative as it selects the suitable candidates in which process the
unsuitable are automatically eliminated. Though, the function of recruitment seems to be easy, a
Both internal and external factors affect recruitment. The external factors include supply of and
demand for human resources, employment opportunities and/or unemployment rate, labor market
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conditions, political, legal requirement and government policies, social factors, information
systems etc.
The internal factors include the company’s pay package including salary, fringe benefits and
incentives, quality of work life, organizational culture, career planning and growth opportunities,
operations viz., local, national or global, company’s growth rate, Role of Trade Unions and cost
of recruitment.
Performing the function of recruitment i.e. increasing the selection ratio is not as easy as it seems
to be. This is because of the hurdles created by the internal factors and external factors which
influence an organization. The first activity of recruitment i.e. searching for prospective
candidates.
5. Influence of recommendations, nepotism etc. As such, the management is not free to find out
or develop the source of desirable candidates and alternatively it has to divert its energies for
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developing the sources within the limits of those factors though it cannot find suitable candidates
The other activity of recruitment is consequently affected by the internal factors such as:
2. Promotional opportunities;
1.Personnel policies and practices of various organizations regarding working conditions, salary,
3.Government regulations.
policies. A few progressive companies in India like Larsen & Toubro, Hindustan Lever, Procter
& Gamble and a few others have exemplary policies of recruitment which even International
companies are trying to emulate. Of late Indian BPO’s and multinationals have evolved their
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EXTERNAL SOURCES OF RECRUITMENT FOR ORGANIZATIONS
Campus Recruitment:
Different types of organizations like industries , business firms, service organizations, social or
religious organizations can get inexperienced candidates of different types from various
Commerce, Arts, Engineering and Technology, Agriculture, Medicine, Management Studies etc,
Trained candidates are recruited with different specialization in subjects, like engineering,
medicine from the training institutes of State Government or National Industrial Training
Most of the Universities and Institutes imparting technical education in various disciplines like
engineering technology, management studies provide facilities for campus recruitment and
selection. They maintain the bio-data and performance required of the candidates. Organizations
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seeking to recruit the candidates from this source can directly contact the institutes either in
person or by post and stimulate the candidates to apply for jobs. Most of the organizations using
the source perform the function of selection after completing recruitment in the campus of the
Institute itself with a view to minimizing time lapse and to securing the cream before it is
Companies realize that campus recruitment is one of the best sources for recruiting the cream of
1. Short listing the institutes based on the quality of students intake, faculty facilities and past
track record.
7. Focusing on career growth opportunities that the company offers to the recruits.
8. Include young line managers and business school (B-school) and engineering School (E-
9. Build the relationships with the faculty, administrators and students to grab them before the
rivals do.
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Private Employment Agencies / Consultants:
Public employment agencies or consultants like ABC. Consultants in India perform the
recruitment functions on behalf of a client company by charging fee. Line managers are relieved
from recruitment functions so that they can concentrate on their operational activities and
sometimes do not depend on this source. However, these agencies function effectively in the
recruitment of executives. Hence, they are also called executive search agencies. Most of the
organizations depend on this source for highly specialized positions and executive position
The Government set-up Public Employment Exchanges in the country to provide information
about vacancies to the candidates and to help the organizations in finding out suitable candidates.
obligatory for public sector and private sector enterprises in India to fill certain types of
vacancies through public employment exchanges. These industries have to depend on public
Professional Organizations:
provide the same to various organizations on requisition. They also act as an exchange between
their members and recruiting firms in exchanging information, clarifying doubts etc.
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Organizations find this source more useful to recruit the experienced and professional employees
Data Banks:
The Management can collect the bio-data of the candidates from different sources like
Employment Exchange, educational Training Institutes, candidates etc, and feed them in the
computer. It will become another source and the company can get the particulars as and when it
needs to recruit.
Casual Applicants:
Depending upon the image of the organization, its prompt response, participation of the
organization in the local activities, level of unemployment, candidates apply casually for jobs
through mail or hand over the applications in Personnel Department. This would be a suitable
Similar Organizations:
engaged in similar business. The management can get most suitable candidates from this source.
This would be the most effective source for executive positions and for newly established
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Trade Unions:
put a word to the trade union leaders with a view to getting suitable employment due to latter’s
intimacy with management. As such the trade union leaders are aware of the availability of
candidates. In view of this fact and in order to satisfy the trade union leaders, management
enquires with trade unions for suitable candidates. Management decides about the sources
depending upon the type of candidates needed, time lapse period, etc. It has to select the
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CHAPTER- 3
REVIEW
OF
LITERATURE
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Effective Recruitment: A Framework
K. Sangeetha
Amity Global Business School (Amity Varsity)
The IUP Journal of Business Strategy, Vol. 7, Nos. 1 & 2, pp. 93-107, March & June 2010
The changing business scenario and vigorous talent hunt underline the need for new recruitment
strategies. In this context, the importance of HR in any organization has grown several fold. Its
strong impact on Return on Investment (ROI) and company’s success in the marketplace have
placed significant emphasis on effective recruitment strategies from an individual, organizational
and societal perspectives that lead to increased ROI and economic viability of the organization.
In a nutshell, effective recruitment strategies result in developing and engaging a committed
workforce whose talent and supremacy lead to the creation of competitive advantages and
unmatchable business success in the marketplace.
A Field Experiment to Study Sex and Age Discrimination in
Selection Processes for Staff Recruitment in the Spanish Market
Rocío Albert López-Ibor
Universidad Complutense de Madrid (UCM)
The International Journal of Human Resource Management
This article presents the findings of a field experiment carried out in Madrid which aim was to a
analyse gender and age discrimination in hiring in the labour market of Madrid. A set of five
pairs of fictitious man-woman curricula were sent in response to 1,062 job offers in six
occupations which were advertised on Internet over an eight-month period. It was quantified
subsequently the extent to which the different firms contacted more or less the candidates of
different sex, age and marital status. No discrimination is detected against women in terms of
access to job interviews; however, discriminatory conduct is seen regarding the phenomenon of
occupational gender, in the sense that there is a continuance among employers of stereotyped
views on the greater suitability of women for certain tasks. No evidence is found to indicate
firms showing relative discrimination against married women with children in the first phase of
hiring process. And a clear evidence of discrimination is obtained on the basis of age: firms show
a substantial fall in interest over interviewing 38-year-old candidates (compared to those aged 24
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or 28). This would imply that the tendency to discriminate against older workers may be high,
and, what is more, it may start at a surprisingly young age.
Employees are the back bone of every organization. The Human Resources (HR) department
processes all the activities concerned to employees’ right from the beginning to exit. The main
and the most critical activity of HR is Recruitment. Every business activity will incur some cost
directly or indirectly, recruitment also includes some costs. Whenever the cost variable is
present, automatically the Finance department involves directly or indirectly.
The BPO sector is the booming one in the current market after the Global Financial Crisis. The
main objective of the study is to compare the costs incurred in different types of recruitment.
Online Recruitment is a new tool, at the disposal of the HR departments, which has known a
phenomenal success in very short time. This paper presents the findings of some descriptive
research, involving UK IT companies. The research tries to identify the effect that the perceived
attributes of the practice have on the decision of companies to recruit through the Internet. The
attributes tested are cost effectiveness; recruitment cycle time; response rate; quality of response;
impact on the image of the company; targeting of specific niches; targeting of the passive job-
seeker; worldwide coverage; necessary resources, time and effort to implement; attractiveness of
the mean to the job seekers (especially IT professionals and young graduates); risk of overload of
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answers; and impact of the size and reputation of the company. The paper provides an insight on
how the companies perceive and value online recruitment.
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CHAPTER:4
OBJECTIVES OF
THE STUDY
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OBJECTIVE OF THE STUDY
Meet the organization legal and social obligation regarding the composition and
development of workforce.
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CHAPTER:5
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NEED OF STUDY
Find the effectiveness of various recruiting techniques and sources for all type of job
applicant.
Start – identify and preparing potential job applicant who will be appropriate candidates.
Help reduces the probability that job applicant once recruited and selected will leave the
organization only a short period of time.
Help the increase success rate of the selection process by reducing the number of,
obviously under qualified or over qualified job analysis.
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SCOPE OF STUDY
To recruit and retain the human resource of required quantity and quality.
To foresee the impact of technology on work, existing employee and further human
resource requirement.
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CHAPTER:6
RESEARCH
METHODOLOGY
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Research Methodology
Research Methodology is a way to systematically solve the research problem. When we
talk about research methodology we not only talk about research methods but also talk about the
logic behind the method we use in the context of our research that's why our research results are
capable of being evaluated either by the researcher himself or by others.
The purpose of this section is to describe the methodology carried out complete the work.
The methodology plays a dominant role in any research work. The effectiveness of any research
work depends upon the correctness and effectiveness of the research methodology.
RESEARCH DESIGN
A research design is an arrangement of conditions for collection & analysis of data in a
manner that aims to combine relevance to the research purpose with the economy in procedure. It
constitutes the blueprint for collection, measurement & analysis of data. I have used convenient,
analytical and descriptive method.
RESEARCH INSTRUMENTS
SAMPLING TECHNIQUE
In order to take the sample for the study sample technique selected is Random sampling
technique.
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SAMPLE SIZE
100 respndents.
DATA COLLECTION
Primary Data – It will be taken from the randomly selected people from the retailers,
customers.
Secondary Data – It will be taken from various books, journals, newspapers and various
Internet websites.
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CHAPTER:7
ANALYSIS &
INTERPRETATION OF
THE STUDY
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Q1) Respondent comes to know about the job
Table-1
Particulars Respondents %
Personal sources 60 60
advertisement 40 40
Employment
exchange 0 0
Any other 0 0
Total 100 100
GRAPH-1
INTERPRETATION: The above table shows that 60% people have come to know about the
job from personal resources and rest 40% through advertisement.
ANALYSIS: The analysis is in conjunction with the recruitment policy of the company that
the major source of recruitment is through the contacts of the mill person.
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2) Respondents applied for the job because of
Table-2
Particulars Respondents %
Good Salary 10 10
Goodwill and carrier 60 60
chances
Good management
10 10
Good promotion 0
Good atmosphere 10 10
Total 100 100
Grah-2
INTERPRETATION:
The above table shows it that why the candidate apply for the job
in the company 20% say that they applied because the company was offering them good salary
and only 10% due to the good working condition ,and only 10% says that they applied due to the
good management . The majority of the respondent’s i.e.60% said that they applied due to the
better chances of growth.
ANALYSIS:
The analysis is that the company is having a very favorable point in the sense
that most of the person are applying because they are seeing the chances of growth and this is
also a sign of the good will of the company in away.
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3) No of Calls are made by the recruiter
TABLE-3
Particulars No. of respondents %
Less than 15 4 13.3
Between 15-20 17 56.7
More than 20 9 30%
Total 30 100
GRAPH-3
56.7
60
In
50
less than 15
40
30
30 between 15-20
20 13.3
more than 20
10
INTERPRETATION:
13.3% recruiters make at least less than 15 calls in a week and
56.6% make at least 15-20 calls in a week, 30% recruiters make more than 20 calls in a week.
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4) PERCENTAGE OF RESUME FORWARDED FOR
FORMATING PURPOSES
TABLE-4
6.7
a b ov e 1 0
2 6. 7 5 to 1 0
66 .6
0 10 20 30 40 50 60 70
INTERPRETATION:
66.6% recruiters forward 5 resumes for formatting purpose in a
day, 26.6% recruiters forward 5-10 resumes in a day and only 6.6% recruiters forward above 10
resumes for formatting purpose in a day.
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5) Worker got employment through personal contact
TABLE-5
PARTICULLARS NO. OFESPONDENT %
1 10 10
2-4 30 30
4-6 60 60
TOTAL 100 100
CHART-5
INTERPRETATION:
The above table shows that 10 worker/ employ recruit 1
workers in the company, 30 workers are recruit 2-4 workers in the company and 60 worker help
to recruit 4-6 new employ/worker in the company.
ANALYASIS:
The analysis of the above presentation is that most of the workers are
recruited by the references of old employees.
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6) Telephonic interview is sufficient or not
TABLE-6
PARTICULLARS NO. OFESPONDENT %
Yes 70 70
No 30 30
Total 100 100
CHART -6
INTERPRETATION:
The above table shows 30% employees think that telephonic
interview is not sufficient to judge the overall capabilities of the worker. Other hand 70%
employees respond that telephonic interview is sufficient for recruitment process.
ANALYSIS:
As 70% person are agree and 30% person are strongly agreeing that test
should be a part of the selection procedure it clearly shows that the staff members know the
important of these test.
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7) PERCENTGE OF RESPONDENT GOT
ENCOURAGEMENT ON PERFORMANCE
TABLE-7
CHART-7
INTERPRETATION:
The above presentation shows that 100% employees respond
that their performance encouraged at work.
ANALYSIS:
The analysis is that the performance appraisal policy of the company is liked
by the employ and staff members.
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8) REFERENCE OF OLD EMPLOY
Table-8
CHART-8
INREPRETATION:
The above chart shows that 60% worker say that it’s true that company
wants the reference of old employ and 40%said that it’s false.
ANALYSIS:
As the majority of worker 60% says it is true it means the company prefers
the new employ who has the reference of old employ and left 40% workers are unaware of the
recruitment policy.
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9) Percentage of respondent undergone training
programme
Table-9
Chart-9
INTERPRETATION:
The chart shows very clearly that 70% respondent says that they
have undergone the training programme in the company and 30% member says that they have
not undergone any training programme.
ANALYSIS:
The presentation is in conjunction with the training policy of the company
according to which the aim of the company is to develop the human resource of the company
through continuous training.
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10) No. of respondents who have given suggestion to
the company
Table-10
Chart-10
INTERPRETATION:
The above table shows that 20% workers say that they give
suggestion for the welfare of the company, 21%said that they have never given any suggestion
for the company.
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11) No of respondent who like different working
mode
Table-11
Chart-10
INTERPRETATION:
The above presentation shows that 90% workers say that if
given a chance they would like team working mode and only 10% said that they would like
individual mode of working.
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12) Satisfaction level of respondent
Table-12
Chart-12
ANALYSIS:
The analysis is that majority of the worker 80% are satisfied with the
development programmed carried by the company but at the same time these 20% workers
should not be ignored as this is not a small proportion of the total worker.
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CHAPTER:8
FINDINGS,
CONCLUSION AND
LIMITATIONS
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FINDINGS
These findings are based on the information, which was collected from various respondents
through the questionnaires. After gone through the entire questionnaire I have found that.
- The major source of recruitment is through the contact of the mill person.
- Even the staff members had gone through the training programme.
- Upper level (staff level) more satisfied then middle or lower level.
- The majority of the respondent’s i.e.60% said that they applied due to the better chances
of growth.
- 13.3% recruiters make at least less than 15 calls in a week and 56.6% make
at least 15-20 calls in a week, 30% recruiters make more than 20 calls in a
week.
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CONCLUSION
The project work aims at the study of the procurement and development of human
resource at Sambhav Spinning mill.
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LIMITATIONS
The following are the limitations of the study:
- The data for recruitment and selection for the employees is not easily
available.
- Language is one of the major problems during conversation with employ.
- Employ doesn’t fill questionnaire with honesty.
- This study is restricted to Sambhav spinning mill only.
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CHAPTER:9
SUGGESTIONS
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SUGGESTION
- As the analysis shows it very clearly that most of the workers they
are not aware of the performance appraisal policy of the company.
So the company should make an effort to take sure that the worker
also knows the performance appraisal policy of the company.
- Most of the workers say that if given a chance they would like to
work in a team so the management should consider this point also
as this can have an effect on the performance of the workers.
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QUESTIONNAIRE
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QUESTIONNAIRE
Q1) How do you come know about the job?
Q6) Do you think that telephonic interview is sufficient to judge the overall
capabilities of the candidate?
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Q10) Have you ever given any suggestion to the company?
Q12) Are you satisfied with the development programme of the company?
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BIBLIOGRAPHY
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Bibliography
www.verka.com
http://www.yahoo.com
http://www.google.com
http://www.monster.com
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