Problem Analysis

In E-commerce business with benefits there is always inclusion of few risks as well. E-commerce
business solely depend upon the internet and if there is no internet then e-commerce business
is of no use. Similarly in our La: Pasa business as well there is risk of a fake identity, there could
be absence of online identity verification as customer information may not be genuine as they
could use fake numbers or wrong names while signing up which is a huge problem for e-
commerce business like ours. The sellers or buyer both could act as a different person while
making a purchase of a dress which then create problem for the business. With availability of
different touch point for the customer they can either contact us in our website or messaging
app or social media pages and so on hence we need to be prepared to deliver such
omnichannel customer experience. And there is always threat of competition due to easily
available information and other organization can easily copy our business model of renting used
dresses. Another problem is to maintain customer loyalty to our website as buyer and seller
don’t know each other and there is trust issue between them which then causes customer to be
less loyal to the company. Another problem for La: Pasa could be damage of dresses by the
buyer or buyer is unwilling to return the dress after the use from the seller, this is the huge
problem for our business as we should then compensate to the seller and that could be the
huge loss for our company. And with e-commerce business there is always the threat of data
security as spam and viruses could infect the website and also confidential data leak will also be
a problem for the company.