ventured into the textile business in processing and dyeing sector. When he joined, textile Industry was run in a conventional and conservative manner and is known to be the second most polluting industry. He visualized to take care of the business. To reduce pollution in the business, he incorporated the Energy Conservation and Environmental Protection methods alongside the Social Responsibility and Welfare of the Employees. His organization Zenitex has been clinging to the 360-degree Sustainability work style as followed by multi-nationals. This brought about Zenitex winning "National Energy Conservation Award" for four times. "The Best Industry of Gujarat Award (Environmental Protection)" has been additionally won for four times apart from a few other National and International Awards and Recognitions, like "National Award of Best Entrepreneur" and "Mahatma Gandhi Award" in House of Lords in UK and Bharat Gaurav in the House of Commons in UK. Limca Book of Records Entrant for greatest number of grants State and National and to a person for Environment assurance and Energy Conservation.