NEW ERA UNIVERSITY

COLLEGE OF BUSINESS ADMINISTRATION

No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Mission

“Approach all services with dedication, flair and to serve our customers to the highest
professional level.”

Vision

“To be the most quality conscious pet care in Quezon City, by providing our customers with the
most amazing service that will surely exceed the expectations of our customers through our
delivery of excellent service.”

Goals and Objectives

To provide quality and excellent service at affordable rate

To establish enthusiastic working environment among employee
To provide customer with an exceptional service experience
To keep and grow a good customer relationship
To keep our facilities well maintained and always available for industry upgrade
To be a pet care admired for its value and standard to all customers.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Introduction of Pet Care Industry

With the diversity and power of pets, the pet care industry is growing dynamically and
closely following the movements, also the development of human living environment and
quality. The demand of pet care keeps increasing caused by the growing number of pets, the
attitude of how pet owners treat their pets and the fast-changing of technology implication. From
essential to dispensable, variety of component construct the pet care Industry and make this
industry become hundred-billion valued businesses worldwide.

The Definition of Pet

According to Oxford word power Dictionary pet refers to an animal which is kept at home for
pleasure and companionship rather than for food or working purpose. Pets could be adopted from
animal protection organizations or could be sold at pet shops, breeders as well as farms. The
popular species of pets are dogs, cats, fishes that are kept indoor aquaria, birds, rabbits, hamsters
and guinea pigs. Those are common domestic pets that households keeping globally. Besides,
some people would choose exotic pets, such as snakes, reptiles, Invertebrates, etc.

Pet Products and Services

Pet products are referring the equipment for a pet, pet cleaning products, pet toys, pet
accessories, pet dietary supplements and pet medical care products. Bed, bedding, cage, food
bowl and water bowl are the essential equipment for a pet to sleep, eat and drink for maintaining
the living. Collar and identity tag are having for identification and leash is a tool for controlling
dog during walk. Pet toys and accessories are designed for pet’s entertainment and increasing the
interactions between pet owners and pets. Pet owners can gain satisfaction through playing with
their pets and by dressing them. Although toys and accessories are not essential pet products, the
demand for these products keeps increasing caused by the humanization of pets.

Pet grooming service, apart from hair brushing and coat grooming, there is a list of grooming
treatment services are provided, such as pet nails care, spa treatment, styling service, bathing,
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

cleaning ears, etc. Pet owners may want to take pet grooming services for related professions if
they do not know how to groom or to take care of their pets in grooming.

SWOT ANALYSIS

The following SWOT Analysis captures the key strengths and weaknesses within the company
and describe the threats will be facing

Strengths

- Fresh face on the market

- Offer high quality service
- Clients will feel at ease
- Customer focussed and love all animals
- Highly-trained staff who have a large amount of experience with different animals
- Working hours
- Ample time to dedicate to the care of the animals

Weaknesses

- Lack of visibility in the community

- A limited marketing budget
- New to the market place
- On-going costs
- No reputation or presence

Opportunities

- Provide more services

- Potential to grow business
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

- Hire additional staff

- Strong customer in target market

Threats

- Seasonality, weather effects (heavy rain or heat)

- Loss of income if sick, injured, or during holidays
- Increased cost of living
- Few business in the market that are well known

FORM OF BUSINESS OWNERSHIP

SOLE PROPRIETORSHIP

Definition: A business that legally has no separate existence from its owner. Income and losses
are taxed on the individual’s personal income tax return.

The sole proprietorship is the simplest business form under which one can operate a business.
The sole proprietorship is not a legal entity. It simply refers to a person who owns the business
and is personally responsible for its debts. A sole proprietorship can operate under the name of
its owner or it can do business under a fictitious name. The fictitious name is simply a trade
name-it does not create a legal entity separate from the sole proprietor owner.

The sole proprietorship is a popular business form due to its simplicity. Ease of set up, and
nominal cost. A sole proprietor need only register his or her name and secure local licenses, and
the sole proprietor is ready for business. A distinct disadvantage, however, is that the owner of a
sole proprietorship remains personally liable for all the business’s debts. So, if a sole proprietor
business runs into financial trouble, creditors can bring lawsuits against the business owner. If
such suits are successful, the owner will have to pay the business debts with his or her own
money.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

The owner of sole proprietorship typically signs contracts in his or her own name, because the
sole proprietorship has no separate identity under the law. The sole proprietor owner will
typically have customers write checks in the owner’s name, even if the business uses a fictitious
name. Sole proprietor owners can, and often do, commingle personal and business property and
funds, something that partnership, LLCs and corporations cannot do. Sole proprietorships often
have their bank accounts in the name of the owner. Sole proprietors need not observe formalities
such as voting and meetings associated with the more complex business forms. Sole
proprietorship can bring lawsuits (and can be sued) using the name of the sole proprietor owner.
Many businesses begin as sole proprietorships and graduate to more complex business forms as
the business develops.

Because a sole proprietorship is indistinguishable from its owner, sole proprietorship taxation is
quite simple. The income earned by a sole proprietorship is income earned by its owner. A sole
proprietor reports the sole proprietorship income and/or losses and expenses by filling out and
filling a Schedule C, along with the standard Form 1040. Your profits and losses are

first recorded on a tax form called schedule C, which is filed along with your 1040. Then the
“bottom-line amount’ from Schedule C is transferred to your personal tax return. This aspect is
attractive because business losses you suffer may offset income earned from other sources.

As a sole proprietor, you must also file a Schedule SE with form 1040. You use Schedule SE to
calculate how much self-employment tax you owe. You need not pay unemployment tax on
yourself, although you must pay unemployment tax on any employees of the business. Of course,
you won’t enjoy unemployment benefits should the business suffer.

Sole proprietors are personally liable for all debts of a sole proprietorship business. Let’s
examine this more closely because the potential liability can be alarming. Assume that a sole
proprietor borrows money to operate but the business losses its major customer, goes out of
business, and is unable to repay the loan. The sole proprietor is liable for the amount of the loan,
which can potentially consume all her personal assets.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Imagine an even worse scenario. The sole proprietor (or even one her employees) is involved in
a business-related accident in which someone is injured or killed. The resulting negligence case
can be brought against the sole proprietor owner and against her negligence case can be brought
against the sole proprietor owner and against her personal assets, such as her bank account, her
retirement accounts, and even her home.

Consider the preceding paragraphs carefully before selecting a sole proprietorship as your
business form. Accidents do happen, and businesses go out business all the time. Any sole
proprietorship that suffers such an unfortunate circumstance is likely to quickly become a
nightmare for its owner.

If a sole proprietor is wronged by another party, he can bring a lawsuit in his own name.
Conversely, if a corporation or LLC is wronged by another party, the entity must bring its claim
under the name of the company.

DESCRIPTION OF INITIAL SERVICES

Overnight Care - Customers can leave their pets in our safe and humble pet care at night. We’ll
have one of our highly-trained and background-checked sitters stay the night to take care of your
pet’s food, water, and bathroom. And to make sure your pet has everything they need for a night

Day Care - Customers can leave their pets in our safe and humble pet care at day. We’ll have
one of our highly-trained and background-checked sitters to take care of your pet’s food, water,
and bathroom. And to make sure your pet has everything they need for a day.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Pet Grooming - It's a hygienic care and cleaning of your pet. We'll have one of our highly-
trained groomer to work on getting pet as clean and neat looking as possible, mainly
concentrating on the ears, fur, and nails. It includes bathing, hair trimming, and nail cutting.

Pet Special Requests - Provide service for pets with special needs including administering
medication, assisting with recovery from surgery, handicaps, etc.

Pet Special Events - Pets also have their birthday. We'll arrange an event for your pet's special
day
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

SURVEY

Respondents ages from 16 years old to 47 years old. Most of the respondents who have pets ages
from 20 to 21 years old.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Out of 104 respondents 64.5% out of 100% are female and 35.5% are male.

Respondents are living or working within the area of Fur Care 24/7 total of 53.8% out of 100%.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Most of the respondents have dogs 51.9 % cats 30.8% both 19.2%.

Most of the respondents wish to avail service of Pet Grooming 69.2%, Day Care 46.2%, Pet
Special Request 31.7%, Overnight Care 26.9%, and Pet Special Events 24%.
 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Most of the respondents choose to feed their pet of Dry food 55.8%

Most of respondents choose to stay their pets for a day 82.7%

 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Most of the respondents look for Service in Fur Care 24/7 90.4%

Most of the respondents choose to pay over the counter 77.9%

 NEW ERA UNIVERSITY
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City, 1107
Tel. No. (632) 981-4227 / Fax No. (632) 981-4241
Email Address: businessadmin@neu.edu.ph

Most of the respondents want to include Pets necessities and essentials 62.5%