Colourette Cosmetics

In times like this, many people

have no capability to go on
a physical store. So, we think
of an alternative way to
advertise and sell our
products. We used different
social media platforms
(Facebook, Instagram and
Tiktok) to help us give people
more information about our
products.
 ON FACEBOOK
Facebook is the most popular
social network, it has developed a targeting
technology which allows
advertisements to reach a specific audience.
We used Facebook to help us spread our
products, specifically, on the audience that has
interest in buying and using
it. Links is provided along with the product
and it will direct you to
our official website or on our shopee and
lazada account where information about the
products, such as price,
shades, and ingredients used are displayed.
 ON INSTAGRAM
Instagram is a social media app that is
created as an outlet to share photos with
followers. Stories is a great way to get more
direct with your audience, and, thanks to
updates such as being able to mention
accounts, add stickers, and shoppable tags,
it's also become a great way to promote
products. Not only that, it allows brands to
interact one-on-one with their audience. We
used this opportunity to promote our
products. By uploading the available shades
and tints along with its price and description
we can easily help people know more about
what we are selling.
 ON TIKTOK
Aside from its clear youth appeal,
TikTok provides a growing
range of ad options, and is taking
extra
measures to educate its users on how
to safely use the platform.
Starting with creating our brands' own
channel and uploading videos that
are relevant to our business. We also
use Tiktok Live to interact with our
audience and answering their concerns
about our product.