CAMPAIGN

As we know, communications have been the most effective and virtual way to generate
people’s thought and emotion. Tracing back to the middle of 20th century, Coca-Cola and
Pepsi’s campaigns had been becoming a permanent memorial to advertising. Obviously, they
had a really core messages to convey through each product’s advertising campaign, especially
on television at that time. In a similar case, Coke did it well on their creative way likes there was
world-changing phenomena coming whilst Pepsi’s messages were much more targetted. For
instance, Coke’s message was just general value and feeling about “freedom” whereas There
was something much more specific which was “You are the generation who want to
feel free”

And our campaign will be the thing being similiar with pepsi used to do.
“Small gesture_Two Values” Values for living, Yielding vitality for Earth (Campaign)
New role for retired food, what we want to do is generating new worth for
world and human.
As we mentioned before, the first part will be started with online campaign, anyone who has
the idea of recycling many types of foods and illustrates that they can recycle based on those
recipes will get a profit. For every 5 recipes that can help us recycle different kinds of foods or
the same type will receive a silver certificate of honor and include benefits from sponsors and
equivalent profits of the group. Each participant will create a butterfly effect, they find that is a
really interesting and meaningful idea then they introduce to the others a new campaign/app
and website. Secondly, running as a second-hand process, we collect those leftovers for being a
recycled collection and not only us but them who achieve many values from our campaign. For
free or they would carry a small profit, of course, we will supply transport service during the
whole process. After all of those things, what we gonna do is not only making profits but also
proving that human deserve their rights, which help us tackle all problems and matters created.
Thus, we can detect more effective ways to yield vitality for our planet.