Fuelling Africa’s

future
 Contents ‹ ‹

Creating Africa’s
Committed to  3
Contents

helping Africa grow

Meet the owners  4

most respected
Investing in the future  6
Retail – a key driver of our growth  8
Bringing the Shell brand  14

energy business
to commercial customers
Bespoke solutions,  18
measurable success
Doing business the right way  23
HSSE – First and foremost  24
Community Investment: Road safety,  26
environment, education
Ethics and Compliance in action  28 Our vision – To create Africa’s most respected energy
business – is not an end in itself. Nor is it just a phrase
Vivo Energy people  30
that looks good on a mission statement. In fact, it’s not
Country profiles  33 even an ambition.
Playing our part 48 Rather, it is the logical consequence of doings things the
right way, realising the full potential of our people and
our business partners, and creating a new benchmark
for quality, excellence, safety and responsibility in Africa’s
downstream energy marketplace.
When we achieve this, and we are well on the way,
Where we operate

we shall have earned the right to be called Africa’s

most respected energy business and we will know
Morocco – p.43
Tunisia – p.46 that this is the true measure of our success.

Mali – p.41

Senegal – p.45
Burkina Faso – p.34

Guinea – p.37
Uganda – p.47
Ivory Coast – p.38 Kenya – p.39

Ghana – p.36

Namibia – p.44

Botswana – p.33
Madagascar – p.40

Cape Verde – p.35 Mozambique Mauritius – p.42

 Contents ‹ ‹

Vivo Energy is the company behind the Shell brand in Africa and
Committed to
helping Africa grow is jointly owned by Vitol, Helios Investment Partners and Shell. We
have a strong and growing presence in 16 countries across Africa.
We source, distribute, market and supply Shell’s world-class fuels and
lubricants to retail and commercial customers across the continent.

We are on the ground in Africa, working
with and for Africans to grow our business
and create opportunities for our employees,
customers, partners and local communities.
Africa’s collective economy is growing faster
than that of any other continent. According
to the African Development Bank, 30% of
African countries have GDP growth rates
of over 6% in 2013 and the predicted
growth for the continent as a whole in
2014 is 5.1%.
For a dynamic, entrepreneurial
business like Vivo Energy – one with
unique resources and the agility to
grasp opportunities, think fast and
act decisively – there has never been
a better time to work and grow in
harmony with the energy and talents
of Africa and its people.
We know that respect is earned and that
actions speak louder than words. We strive
constantly to behave ethically, responsibly
and honourably in everything we do. We
take care of our people, our customers
and the local communities and the
environment in which we operate.
We meet the highest international Health,
Safety, Security and Environmental (HSSE)
standards. We continue to invest in our
operations, building stronger partnerships
and implementing world-class safety
practices. We set an example for others
to follow.
Above all, we will grow the business by
hiring, training and motivating the best
local people, sharing the rewards of success
and investing in the communities in which
we operate.

6% GDP
30% of African countries had GDP
growth rates of over 6% in 2013.

2 Vivo Energy Fuelling Africa’s Future Vivo Energy Fuelling Africa’s Future 3

Meet the owners
40%
Vitol has a 40% shareholding
in Vivo Energy.
Vitol is one of the world’s largest
independent energy trading companies
with revenues of $307 billion in 2013.
They are physical traders who find, extract,
refine, trade, store and transport materials
and resources from where supply is
abundant to where demand is great.
With more than 200 ships at sea at any
given time and over 5 million barrels of
crude oil and products traded every day,
Vitol has 360º capability right along the
supply chain – from the well-head to the
service station.
Entrepreneurial, responsive and agile,
Vitol has a breadth of resources and
a degree of liquidity that enables the
business to seize opportunities quickly
and make things happen.
Vitol’s increasing expansion into wholesale
and retail marketing makes it the perfect
partner for Vivo Energy. The company’s
ownership of Vitol Aviation and 50%
stake in VTTI – one of the world’s fastest
growing storage and terminals businesses
– adds real strength and flexibility to the
Vivo Energy business.
4 Vivo Energy Fuelling Africa’s Future
Contents ‹ ‹
40%
Helios Investment Partners
has a 40% shareholding
in Vivo Energy.
Helios is an Africa-focused private equity
firm managing funds totaling $2 billion.
Established in 2004, the firm is led and
managed by a predominantly African team,
bringing international capital and know-
how to the continent.
The firm has a record of successful
investments, ranging from start-ups to
corporate carve-outs, building African
market leaders in core economic sectors.
Helios’ combination of deep knowledge
of the African market, extensive investment
experience, the capability to add value
to portfolio company operations, and a
strong network of reliable and trusted local,
industrial and financial contacts makes it
an expert and highly insightful partner.
20%
Shell has a 20% shareholding
in Vivo Energy.
The Shell name is one of the world’s most
recognised and respected. With operations
in over 70 countries and nearly 90,000
employees worldwide, Shell has expertise,
experience and resources that cover the
full spectrum – from the upstream to
the downstream.
The Shell brand is in Vivo Energy’s care
wherever we operate in Africa. We
understand and value the brand equity
associated with Shell’s fuels and lubricants.
Equally, we know that Shell’s reputation
for quality and technological innovation
is reflected in products that combine
performance, efficiency and reliability
to optimum effect. Building upon Shell’s
achievements in the African downstream
market, our mission is to bring these
exceptional products to the widest
possible customer base, adding value
wherever we can.
Vivo Energy Fuelling Africa’s Future 5

A long-term investment
Investing in the future
across Africa
Africa is the world’s fastest growing
continent, whether measured by
population or growth in GDP.
1.2 billion people live in 54 African
countries today. This is expected to rise
to 4 billion by the end of the century,
when around 40% of the world’s
population will be African.
But it’s not just a question of numbers.
There are powerful social and economic
changes taking place at an accelerated
pace and these are creating new
demographics for the continent as
a whole.
The middle-classes are expanding and
fewer people live below the poverty line.
As incomes rise and business activity
increases, there is a growing need for
commercial transport, personal mobility
and power to drive industrial growth.
Vivo Energy is committed to fuelling this
growth. We will bring the Shell brand’s
unique combination of quality, technology
and efficiency to the broadest base of
retail and commercial customers through
a programme of investment that will see
us commit over $250 million of capital
investment in the next three years.
Our programme of investment
will bring the Shell brand’s
unique combination of quality,
technology and efficiency to
the broadest base of retail and
commercial customers.
6 Vivo Energy Fuelling Africa’s Future
Building on existing strengths
We won’t just upgrade existing service
stations. We will build and acquire new
stations, extending our footprint to get
closer to our customers. We will be
innovative in enhancing our facilities and
adapting our retail offer to reflect the
needs of local markets. We are expanding
convenience retailing and are currently
developing new formats, including the
addition of quick service restaurants
in partnership with major food brands.
We are bringing superior fuels like Shell
FuelSave to more sites in more countries
and, with Shell Card offers, lube and
car-wash bays and the provision of a
market-leading retail experience, we
are setting new standards for quality,
convenience and service wherever
we operate.
Contents ‹ ‹
We are also working with our dealers
to help them benefit from the strength
and reputation of the Shell brand and
we are using the full range of traditional,
digital and social media to fully optimise
marketing opportunities for Shell’s
products and services.
We want to reach more people,
in more places, with a world-class
combination of exceptional service,
high-quality Shell fuels and lubricants,
cost efficiency and continuity of supply.
Today, we market Shell fuels and
lubricants through more than 1,400
service stations and are growing this
network five times faster than in New markets, new channels A motivated, talented,
the past.
We want to reach more people and local workforce
In 2013 we opened over 100 new service more customers and we’re working hard Our growth plans are underpinned
stations. People respect and trust the to expand the Vivo Energy footprint. We by the investments we are making in
Shell brand. Our programme of investment now have a presence in 16 countries and recruiting, training and motivating the best
and expansion is making it easier than ever we are looking to add more as and when local people. It’s vital that all Vivo Energy
for customers to access Shell’s quality the opportunity arises. employees share our vision of creating
products and services across Africa. Africa’s most respected energy business
Our marine operations are benefitting
We are also investing significant capital from our speed of response and ability and understand their personal responsibility
in growing our commercial infrastructure. to access and distribute fuels and and accountability for helping to realise
We will add storage capacity and handling lubricants through established bunker that vision.
capability in partnership with Vitol and we traders and resellers. We want our people to know that they
are benefiting from cost-efficiencies arising are important and valued members of the
from our direct line-of-sight of the entire The partnership between Vivo Energy and
Vitol Aviation is delivering excellent results, Vivo Energy team. We also want them to
supply chain. know that good performance will always
with volumes for 2013 well above target.
Our commercial customer base is growing We are adding new airports to our be fairly rewarded.
as a consequence of our focus on supply aviation portfolio and are committed to
reliability, tangible quality improvements growing the business through the provision
and cost benefits at customer level. We are of quality product at competitive rates and
in the business for the long-term so we our proven ability to ensure continuity
are investing in joint-infrastructure projects of supply.
at customer sites and are working closely
with customers in all sectors to identify
and remedy inefficiencies, advise on plant
upgrades and improve existing practices. We are setting new standards
for quality, convenience and
service wherever we operate.
$ $250m+
We will commit over $250m of capital investment
in the next three years.
3
900,000m
Vivo Energy has 900,000m3 of fuel storage capacity.
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1,400+
Retail is at the heart of our business and is driving our growth
Retail – a key driver
of our growth across Africa. With over 1,400 service stations and ambitious
plans for rapid expansion, we are harnessing the reputation
of the Shell brand to bring Shell’s high-quality products to the Vivo Energy operates over 1,400
widest audience and set new benchmarks for innovation, service stations offering a range
convenience, service and reliability wherever we operate. of Shell fuels and lubricants.

The highest quality products
Our close relationship with Shell, one of
the most widely recognised and respected
brands in Africa, means that we can access
the latest technological innovations in fuels
and lubricants, making truly world-class
products available to all our African
customers. That’s a key differentiator in
markets where product quality and
continuity of supply can often present
challenges and where the dependability
and reliability of Shell’s products provide
lasting peace of mind at the customer level.
It takes thousands of scientists working at
research laboratories around the globe,
and hundreds of thousands of kilometres
of extensive road testing, to develop Shell’s
world-leading array of products and make
them available to customers across Africa.
Our wide-ranging portfolio of Shell’s
differentiated fuels offers numerous benefits,
including improved engine performance
and reduced fuel consumption – giving our
customers extra kilometres and extra
engine protection at no extra cost.
100
Designed to provide improved engine
performance, extra responsiveness,
reduced engine noise and lower
maintenance costs, Shell lubricants offer
African customers the same high levels In 2013 Vivo Energy opened
of performance and efficiency found over 100 new Shell service stations.
elsewhere in Shell’s global retail business.
Growing Shell’s footprint
in Ivory Coast
Looking to expand the service
station network during a particularly
challenging time in Ivory Coast,
the Vivo Energy team rose to
the challenge and exceeded all
expectations. Our ability to think
and act quickly meant that we were
able to acquire 32 service station
sites, rebrand them as Shell in a
few months and upgrade them to
the highest standards, with many
offering a full range of convenience
retailing options.

Our Shell service stations are setting

new standards for the sector and fast
becoming the outlets of choice for
local communities who value quality,
convenience, choice and expert,
attentive service.

8 Vivo Energy Fuelling Africa’s Future Vivo Energy Fuelling Africa’s Future 9

A world-class
retail experience
Our aim is to provide an exceptional
retail experience at each and every one
of our sites, reaching more people with
better products and services wherever
we do business.
We are investing substantially in making
this ambition a reality.
We are:
• Refurbishing existing service stations
and shops.
• Building new service stations
and shops.
• Improving operational excellence across
all service stations.
Our strategically placed service stations
are meeting the diverse needs of
customers who want convenience, quality
and choice under one roof and rightly
expect the quality of Shell’s products to
be mirrored by an equally high-quality
retail experience.
Along with a major programme to upgrade
our convenience retailing outlets, our
service stations are increasingly offering
a full range of facilities and services,
including car wash, quick lube bays, quick
service restaurants, Shell Card and other
payment options.
Contents ‹ ‹
For fleet owners and businesses, Vivo
Energy issues the Shell Card; a payment
tool that is safe, convenient and allows
them to closely monitor their fuel spend
and driver behaviour. Vivo Energy has over
65,000 cards in 11 markets and the fleet
card platform is being constantly enhanced
to enable our customers to enjoy updated
features and technology in the area of
fleet management.
For private motorists, Vivo Energy
continues to lead the way in the cards and
payments area, enabling the widespread
use of credit and debit cards issued by
local banks as a method of payment both
on the forecourt and in our shops. Vivo
Energy has the largest number of service
stations in Africa accepting bank issued
credit and debit cards.
Vivo Energy also issues a prepaid
rechargeable card which can be used to
buy any goods and services at our service
stations. When recharging an existing card,
customers can earn rebates or other
benefits. The prepaid rechargeable card
has been launched in Burkina Faso, Ivory
Coast, Madagascar, Senegal and Tunisia. Whether customers are
More markets will follow in 2014. stopping for fuel, lubricants,
Customers may conveniently pay using impulse purchases, food or
many services on their mobile phones just a break from driving,
in three markets. we’re making the experience
Whether customers are stopping for fuel, as rewarding as it is convenient
lubricants, impulse purchases, food or – with levels of quality and
just a break from driving, we’re making
the experience as rewarding as it is service that are never less
convenient – with levels of quality and than impressive.
service that are never less than impressive.
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Depending upon location, we offer products

from the following range at our service stations:

Shell Fuels
• Shell Unleaded Extra and Shell Diesel Extra are
designed to provide extra mileage at no extra cost.
• Shell FuelSave Unleaded and Diesel contain active
efficiency ingredients to improve fuel economy from
the first tank-full. Shell FuelSave is designed to last
longer at no extra cost.
• Shell V-Power helps engines deliver to their full
performance potential.

Shell Lubricants
• Shell Helix and Shell Rimula offer high performance
and are designed to enhance engine life, reduce
wear and maintenance costs.

12 Vivo Energy Fuelling Africa’s Future


Vivo Energy is a flexible, proactive and accommodating
Bringing the Shell brand
to commercial customers business partner, adding real and measurable value to our
customers’ operations, whether in aviation, construction,
marine, mining, power, road transport and other industries.
We offer a comprehensive range of Shell fuels, lubricants,
and LPG products to our commercial customers.
Beyond that, we offer a wide range of
value-added services – everything from
dedicated fuels, lubricants, LPG experts
and trouble-shooting expertise to
advanced product analysis and the latest
product technology applications.
Our objective is to reduce the cost of
customers’ operations, extend the life cycle
of plant and other equipment, reduce
maintenance costs and, ultimately, to be
the fuels and lubricants partner of choice
for customers who know they can trust
us and the Shell brand to help them grow
their businesses.
We have successfully grown our
commercial customer base across Africa,
largely because we are recognised as a
business partner who focuses on innovation
and value improvement at customer level
and who has both the willingness and
ability to adapt to the changing needs
of customers in every sector.
With Shell’s world-class
portfolio of cleaner and more
efficient fuels and lubricants,
we can provide products
that offer our commercial
customers the latest
innovations and technological
advances, together with
the expertise, service and
flexibility to make the most
of them.
Contents ‹ ‹
Where appropriate we partner with
customers to co-invest in infrastructure.
This could be in the form of equipment
100,000
and expertise onsite, where we take 100,000 tonnes lubricants blending capacity.
responsibility for the handling and storage
of fuels and lubricants. Or we might
provide vendor-managed inventories or
conduct value improvement audits, with
recommendations on how to reduce
downtime and costs, increase productivity
and adopt best-practice Health, Safety,
Security and Environment (HSSE) policies
and procedures.
Bringing power to Senegal
Mitsubishi Equipment & Services
Africa (MESA), an Independent
Power Producer, has been supporting
Senegal’s national electricity company,
Senelec, by supplying competitively
priced power.
Facing lubricant reliability and
maintenance issues at the plant,
MESA approached Vivo Energy for
a solution. We were able to offer
Argina, a lubricant ideally formulated
for MESA’s generator sets.
We further demonstrated our
competitive advantage by providing
customer-tailored services such as
HSSE training, oil analysis and expert
support from our front line technical
team. Having initially switched
one generator set to Argina, MESA
has now switched five, with a total
of 67 megawatts of generation
capacity installed.
Vivo Energy Fuelling Africa’s Future 15
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Lower costs for Tunisian buses

The Tunis-based bus company,
TCV, came to Vivo Energy looking
to reduce their expenditure on
lubricants. Our technical expertise
and analytical skills meant that
we were able to recommend an
upgrade to Shell’s premium Rimula
lubricant, knowing that this change
would deliver a significant overall
cost reduction.
To ensure that our predicted cost
reductions could be achieved, we
worked closely with TCV to provide
a comprehensive programme of
support, expertise and value-added
services, including: Shell LubeCoach,
Shell LubeAdvisor and Shell Lube
Analyst.
The result was a measurable and
sustainable reduction in lubricant
costs of 13%.

Depending upon location, we offer commercial customers

products and services from the following ranges:

Key commercial products

• Shell Diesel
• Shell Diesel Extra
• Shell FuelSave Diesel
• Shell Fuel Oil Plus
• Aviation and marine fuels
• Lubricants – Shell Rimula, Shell Gadus, Shell Tellus
• LPG – Afrigas, Butagaz, Shell Gas

Key commercial services

• Vendor managed inventory
• Fuels, lubricants and fleet management systems
(LubeAdvisor, LubeCoach, LubeAnalyst, LubeExpert,
LubeEquipment, LubeMatch)
• Waste oil and safety management
• Value improvement projects

Vivo Energy Fuelling Africa’s Future 17


Bespoke solutions,
Mining
measurable success Our technical knowledge of mining and
associated services means that we can
actively deliver value not only through
Shell’s world-class products, but also
through a range of unique value-adding
services. We work in close partnership
with our customers to provide in-depth
technical assistance relating to fuels
and lubricants, to the optimal usage
of machinery and to deliver long-term
reductions in fuel and maintenance costs.
18 Vivo Energy Fuelling Africa’s Future
We are here to help our mining
customers meet each and every new
challenge with bespoke, fit-for-purpose
solutions that add real and sustainable
value at customer level.
We will:
•D  eliver value
• L ower costs
• Improve efficiency
•M  aximise customer profits
•P  rovide competitive advantage
• E nsure continuity of supply
• Set the highest HSSE standards
Contents
Our dedicated pan-African mining team
draws upon over 80 years’ experience in
the African mining sector. The combination
of their experience and commitment with
Shell’s Research & Development-focused
products, technical innovation and
mining-specific expertise has helped make
Vivo Energy the partner of choice for
a large and growing number of Africa’s
largest mining businesses.
Countries in which we operate:
Botswana, Burkina Faso, Ghana,
Guinea, Ivory Coast, Kenya, Madagascar,
Mali, Namibia and Senegal.
‹ ‹
Infrastructure investment
in gold mining
Working in partnership with a major
mining customer, Vivo Energy Mali
worked on a Build Own Operate
business model for the construction
of a fuel and lubricants storage
facility at the Tabakoto gold mine
in Mali.
We delivered project design, cost
evaluation and project management
for the construction of:
• Two 1,500m³ diesel fuel
storage tanks
• One 200m³ diesel day tank
• Four 25m³ storage tanks
for bulk lubricant
• Installation of fuel pipelines
• Civil, fire-fighting and electrical
and instrumentation works
• Fuel Management System
Although construction took place
during the wet season in a challenging
location, we completed on schedule,
with no reportable safety or
environmental incidents. The quality
of our delivery meant that the ‘defect
bond’ was returned early.
Our proven ability to add value at
the customer level ensured that our
contract was extended for a further
5 years and, in 2010, we delivered an
additional 2,000m³ fuel storage tank
to the facility.
Vivo Energy Fuelling Africa’s Future 19

LPG
Vivo Energy is firmly established as a major
player in LPG in the African marketplace
and we have ambitious plans for growth
across the continent. We meet the needs
of both large commercial customers and
local communities, where LPG is a safer,
cleaner and more efficient alternative to
the traditional fuels used for cooking and
heating. Our LPG is stored, distributed and
delivered under three widely recognised
and trusted brands: Shell Gas in Cape
Verde, Mauritius and Uganda, Butagaz in
Morocco and Tunisia, and Afrigas in Kenya.
With multiple filling centres, distributors,
storage terminals and truck fleets, we offer
customers an efficient and professional
network ensuring secure and reliable
products and services and a consistently
competitive energy solution.
Our leading-edge gas
installations, designs
and technology provide
customers with highly
advanced, safe, reliable
and fit-for-purpose energy
solutions designed
to produce product at the
lowest energy input cost.
We are growing our business as customers
increasingly switch from biomass to LPG
as part of a wider movement towards
anti-deforestation and cleaner air. We
are also actively entering new markets.
Countries in which we operate:
Cape Verde, Kenya, Mauritius, Morocco,
Tunisia and Uganda.
Smarter stock management
keeps the gas flowing
When approached by the
Marrakech-based Essaadi Garden
and Resort Palace to tackle a
long-standing issue of frequent
propane stock-outs, the Vivo Energy
Morocco business quickly mobilised
a support team to provide an
innovative and practical solution. It
involved the creation of a telemetry
system that would bring daily
measurement of stock levels to the
operation, together with a sharper
focus on logistics and efficiency.
With the Vivo Energy team delivering
positive stock-management results
and the added benefit of reduced
operational costs, Essaadi Garden
and Resort Palace decided to renew
its supply contract for 10 years,
purchasing around 650 tonnes
of propane annually.
Contents
Marine
Vivo Energy supplies fuels and lubricants to
a growing number of private and merchant
fleets, as well as naval customers, in the
marine sector.
Our Pan-African network, combined with
extensive local knowledge, has resulted
in a proven record of developing and
delivering innovative and practical solutions
for these customers. We aim to build
partnerships, rather than just business
relationships, with our marine customers,
and work hard to provide them with
personal customer service and optimised
value at all times.
We supply marine fuels as well as a
comprehensive Shell marine lubricants
portfolio including high-performance
diesel-engine cylinder oils, trunk-piston
engine oils, environmentally sensitive
lubricants and specialist greases. We also
provide a range of technical services to
help our customers achieve maximum
value from our products.
Marine bunkering operations
(fuels and Shell marine lubricants):
Cape Verde, Ivory Coast, Madagascar,
Mauritius, Morocco, Namibia and Senegal.
In addition Vivo Energy sells Shell marine
lubricants in the following countries:
Ghana, Kenya and Mozambique.
‹ ‹
Aviation
Vitol Aviation currently supplies jet fuel
at 45 airport locations in Europe and the
United States. With the creation of Vivo
Energy, we now sell Vitol Aviation fuel at
a further 21 airport locations across Africa,
helping to create a global network.
Through Vitol Aviation, we are increasing
our aviation customers across Africa.
We operate to the latest international JIG
(Joint Inspection Group) refueling standards
across our network of airports and
conduct regular inspections of airport
facilities to ensure that quality control
and safety of onsite refueling operations
and processes are adhered to rigorously.
Vivo Energy currently has aviation
operations in the following countries:
Cape Verde, Ghana, Ivory Coast, Kenya,
Mauritius, Morocco, Senegal and Uganda.
21
21 airports supplied across Africa
by Vitol Aviation.
Vivo Energy Fuelling Africa’s Future 21
 Contents ‹ ‹

Doing business the right way

We don’t set ourselves
demanding ethical standards out
of a sense of altruism or because
we lack ambition. We do the
right thing because it’s the best
way to succeed and grow
the business.

The standards we apply and adhere to

across Africa are the same high standards
that apply in the world’s most tightly
regulated downstream markets. We have
zero tolerance for corruption, unsafe
practices, environmental neglect or
unfair competition.
We understand that our responsibilities
extend beyond day-to-day operations
and beyond our sites. Because we are
an integral part of the communities we
serve, we will always try to act in their
best interests.
Our ultimate benchmark for success is
to be recognised as the most respected
energy business in Africa. It’s a recognition
that can only be earned by behaving and
operating in the right way in everything
that we say and do.

2,000
Vivo Energy has around 2,000
permanent employees.

22 Vivo Energy Fuelling Africa’s Future

 Contents ‹ ‹

We know that our retail and commercial
HSSE – First and foremost
customers recognise and value the
standards we set ourselves in HSSE and
social performance. We also know that the
maintenance and advancement of these
standards will play a key role in winning
new customers, building loyalty, engaging
communities, motivating our employees
and growing our business.
Our focus is on five critical areas:
1 Goal Zero – no harm to people or the
environment is our number one priority.
2 Transport Safety – we invest significantly
in training, technology and the adoption
of best practice to continually improve
in this area.
3 Process Safety – wherever we operate
– service stations, terminals, LPG filling
plants, tanks, shipping, aviation, customer
sites – we place the highest emphasis on
process safety.

4 Contractor Safety Management –

we require contractors and partners to
manage their HSSE policies and practices
in-line with ours.

5 Environmental Impact – we actively

monitor our environmental impact, act
decisively to minimise the impact of any
incidents and are transparent in our
public reporting.
We are equally diligent in reporting
incidents and identifying potential incidents.
It’s part of a company-wide culture that
extends to employees, contractors and
partners alike. Indeed, for our employees,
adherence to HSSE policy and practice
is a performance target linked directly
to their pay.

Health Unit of measure 2012 2013

Total Recordable Number of Occupational 0 0
Occupational Illness Illnesses per million exposure
Frequency (TROIF) hours – staff only
Safety Unit of measure 2012 2013
Fatalities Number
– Employees 0 0
– Contractors 0 1
Our commitment to achieving and maintaining the highest Wherever we operate in Africa, even Total 0 1
in the most challenging environments,
international Health, Safety, Security and Environment our goal is to lead by example and
Total Recordable Case
Frequency (TRCF)
Total Recordable Cases
per million exposure hours
0.42 0.35

(HSSE) standards is at the heart of our business and is set a new benchmark for world-class Lost Time Injury Frequency Lost Time Injuries per million 0.31 0.25
a key differentiator for Vivo Energy in Africa. Being the HSSE policies and practices. (LTIF) exposure hours

best in HSSE is not an objective that sits apart from our This commitment is fundamental, enduring
Severe Motor Vehicle
Incident Frequency (SMVIR)
Number of Severe Motor Vehicle
Incidents per million km driven
0.0 0.14

overall ambitions. It is an integral and essential part of and non-negotiable. Our performance Environment Unit of measure 2012 2013
our business plan. to date has been very positive, with the
Green House Gas Emissions Kilo tonnes CO2 equivalent 40 69
key metrics showing that we have met
or exceeded our tough goals in many Quantity spilled Tonnes 13 27
vital areas – for example, Total Recordable Number of spills *
Number 2 6
Case Frequency (TRCF), where we Vivo Energy funded projects 2012 2013
achieved a rate of 0.35% by the end of Community Investment Million US Dollars 1 1.1
2013 – an industry leading performance.
But there is always more to do. Figures cover 13 countries in 2012 and 15 countries in 2013
*Spills greater than 100kg

Community Investment
Road safety, education and environment
We want to make a real and lasting difference to the
communities in which we operate. We have chosen
to focus on three key areas of community investment.
Our community investment programmes
matter to us because we employ local
people and serve local businesses and
individuals. We want to create lasting
social and economic benefits for these
communities and engage with them to
earn their respect and trust.
The three themes of our community
investment programme are road safety,
education and the environment.
Road safety
Road safety is a major challenge across
Africa and particularly for businesses like
Vivo Energy, which rely on trucks and road
tankers for supply and distribution. World
Bank data indicates that 250,000 Africans
are killed on the roads every year. There
are too many accidents, fatalities and
injuries associated with road transport
in Africa and we are determined to make a
difference where we can. Our programmes
are designed to deliver a cultural shift in
attitudes to road safety across the general
population, in particular amongst
school children.
Already widely recognised as an industry
leader in the promotion of road safety
initiatives and higher standards, we work
closely with local communities to provide
training, guidance, technology and, where
appropriate, funding to initiate changes
to road layout and signage.
Education
We are active in the development and
delivery of a wide range of educational
initiatives across the continent. Many are
aimed at children and young people,
with the objective of fostering academic
achievement, entrepreneurship and
learning. Others are focused on skills and
knowledge for life, often with an emphasis
on safety, environmental issues and health.
Environment
We express our commitment to
protecting the environment through
two complementary channels. Clearly,
we have a direct responsibility for the
impact that Vivo Energy makes as a
business and we work hard to develop
energy resources, products, services,
practices and policies that reduce
our impact on the environment.
We also have a responsibility to educate
local communities and help them
adopt behaviours that will safeguard
the environment and improve energy
efficiency and, as a consequence, promote
both a better quality of life and a
sustainable future for individuals and
businesses alike.
Road safety for
Tunisian children
Working with a local NGO and Shell
Tunisia Offshore, we’ve developed a road
safety education programme aimed at
school children. After a successful pilot
phase, the programme is being rolled out
to over 100 Tunisian schools and will reach
and educate many thousands of children
over the coming years.
In partnership with the Education Ministry
we have helped produce games, tests,
books, posters, safety vests, CDs and
films for children aged 6-12. We have
also held workshops for teachers, school
inspectors and decision makers in the
transport industry. Ultimately, we would
like our influence to help establish road
safety as a core module in the primary
school curriculum.
$1.1m
Vivo Energy spent $1.1 million
on community investment in 2013.
Contents ‹ ‹
Safer LPG use
in Mauritius
Vivo Energy Mauritius has launched
‘Gaz Pa Ene Badinaz’ – an educational
project developed in partnership with
the Ministry of Industry, Commerce
and Consumer Protection, and the
Government Fire Services.
Our aim is to educate LPG users on safety,
health and environmental issues relating
to the use of LPG for both domestic and
automotive purposes.
We started with an integrated media
campaign to support talks and workshops
held in schools, youth and community
centres across the country. We have since
developed the programme, with support
from Non-Governmental Organisations,
to target disadvantaged and impoverished
areas. To date, more than 2,000 households
have benefited from checks on home LPG
installations and advice on its safe use. The
programme also included the training of
young technicians at College Technique
Saint Gabriel to qualify as LPG technicians.
Raising environmental
awareness in Ivory Coast
Vivo Energy has partnered Terre des Jeunes,
an NGO focused on both education and
environmental awareness, with the objective
of encouraging young Ivoirians to start
thinking and caring about the environment.
Terre des Jeunes and Vivo Energy aim to
foster an enduring appreciation of the
environment among school children, so
that future generations may look forward
to a sustainable future. We are working
with the country’s Environment Ministry,
Education Ministry and with the national
forestry body, SODEFOR.
As part of a new programme, teachers
will also be involved in the learning
process, become ambassadors for
environmental care and help accelerate
the spread of knowledge and awareness
among young people.
The initiative includes environmental-
themed drawing competitions, establishing
‘green spaces’ and gardens at schools,
and seminars on topics relating to the
importance of protecting the environment.
The programme started in 2008 and was
launched in 2002 at the Vivo Energy Institute,
an education centre in Yamoussoukro.
 Contents ‹ ‹

Our commitment to best practice in ethics and compliance is more

Ethics and Compliance in action
than theoretical. We live and work by that commitment every day
and have developed a clear set of ethics & compliance principles,
policies and manuals to communicate just how and why we do
business the right way.

Vivo Energy General Beyond this...

Business Principles
A combination of aspirational and
behavioural standards our people and
business partners are required to adhere to.
Vivo Energy Code of Conduct
Code addressing how our people should
behave and interact in day-to-day situations.
Anti-Bribery and
Corruption Manual
A detailed manual on our zero-tolerance
policies in relation to bribery and corruption.
Anti-Trust (Competition)
Law Manual
A detailed manual to assist employees
and contractors in their understanding
of and compliance with competition laws.
Anti-Money-Laundering
Manual
A detailed manual setting out our policies
and controls on money-laundering.
We also have a confidential whistle-
blowing helpline for employees,
contractors, customers and other third
parties to raise ethical concerns or
questions – they can do this either
online or by dialing a toll-free number.
We run periodic campaigns to advertise
this important facility.
• We maintain online registers of gifts and
hospitality (whether given or offered)
and conflicts of interest (whether actual
or potential) and encourage employees
to use these.
• We also keep an online competitor
events register for the recording
of attendance at events involving
competitors and membership of
trade associations.
• All staff make an annual declaration
reaffirming their commitment to
our General Business Principles and
confirming that they have no conflicts
of interest.
• All new Vivo Energy employees are
required to complete online training
in our Code of Conduct.
• We run periodic online training courses
on key risk areas to reinforce our
published standards and policies.

Our core values are Honesty,

Integrity and Respect for people.
They underpin all the work
we do and are the foundation
of our business.

Vivo Energy Fuelling Africa’s Future 29


Vivo Energy people
What makes us different?
We do things differently at Vivo Energy.
Not for the sake of being different but
because our performance-driven operating
culture drives us to focus on the core
issues and to simplify processes and
procedures wherever possible. It’s a
philosophy that determines our way of
working and underpins everything we say
and do. It places demands on all of us at
Vivo Energy. It creates expectations with
our customers and business partners. It
generates opportunities for anyone with
the drive and initiative to make the most
of them.
30 Vivo Energy Fuelling Africa’s Future
We operate under the Shell brand –
one of the top-three most recognised
brands in Africa. Our company vision –
to create Africa’s most respected energy
business – is being achieved through:
• The high-quality of Shell products.
• Our results-oriented operating culture.
• An emphasis on local accountability and
fast decision making in the countries
where we operate.
• The highest HSSE standards.
• Our demonstrated commitment to
our core values – Honesty, Integrity
and Respect for People.
• An appetite for investment and a focus
on long-term sustainable growth.
What can you expect?
• A vibrant business environment where
your opinion is valued and the necessary
resources provided to help you produce
great results.
• High performing leaders to support you
through coaching and help you grow.
• Learning and growth opportunities.
Exciting and interesting career possibilities.
• Clear single point accountability
and responsibility for delivering
your performance goals.
• Working with people from diverse
cultures and backgrounds who add
dynamic ideas and experiences to
the mix every day.
• Competitive reward and recognition
for the contribution you make through
performance-related pay and bonuses.
• A safe and pleasant work environment.
Contents ‹ ‹
Who succeeds at Vivo Energy? There is no ceiling to success at Vivo
Energy. If you can accept responsibility and
To succeed at Vivo Energy you need to
accountability in equal measure, you will go
take part, show initiative, make decisions
as far as your ambitions and abilities take
and always look for ways to do things
you. We are committed to developing and
better. It’s not enough just to follow the
promoting local talent wherever possible
job description and put in the hours.
– this is a business with deep roots in
Anyone can do that.
local communities and a strong desire to
We’re looking for people who think strengthen and develop those roots.
smarter, understand our vision and the
wider commercial picture, and have an “Vivo Energy is a growth-
insatiable curiosity about the business.
People who want to make a difference
driven company that
rewards exceptional leaders
and have the energy, professionalism and
drive to challenge convention, motivate and qualified, creative,
others and achieve more. dedicated people.”
 Contents ‹ ‹

Botswana
16 Shell products have been distributed in Botswana for over a century, with
Where we operate

Botswana – Country profile

a particularly strong presence in the commercial and retail business sectors.
Today, Vivo Energy is one of Botswana’s leading marketers of gasoline, diesel,
countries illuminating paraffin and lubricants, supplying a wide range of these products
to various sectors of the economy and fuelling the country’s efforts to
Vivo Energy operates in 16 countries achieve its significant potential.
across Africa.

Gaborone

Solutions for Motorists Solutions for Business Key Facts

The retail business in Botswana has been Vivo Energy Botswana offers a wide range  Permanent employees:  74
operating for more than 100 years under of unique, value-added services, including Service stations:  74
the Shell brand. It was the first marketer of product experts and trouble-shooting expertise,
petroleum products in the country. Currently, advanced product analysis and the latest product Fuels storage capacity (m ): 3,748*3

* Fuels storage capacity based on % ownership.

Vivo Energy Botswana is the country’s market technology applications. The company is also
leader, has more service stations than any other developing opportunities presented by Main Products
energy company – 82 in total – and leads the Botswana’s booming mining and tourism For Motorists
way in customer service. industries and fast-growing commercial sector. • Shell Diesel Extra
• Shell Unleaded Extra
• Shell V-Power
• Shell Helix

For Business
• Shell Diesel Extra
• Shell Gadus
• Shell Rimula
• Shell Tellus
• Apart from our main commercial
business brands, Vivo Energy also
offers a wide range of Shell branded
quality fuels, lubricants and greases
for all applications.

Business Sectors

• Construction
• Mining
• Road Transport

Vivo Energy Botswana P. O. Box 334

Gaborone
Phone +267 395 3025 Botswana
businessenquiries.botswana@vivoenergy.com

32 Vivo Energy Fuelling Africa’s Future

 Contents ‹ ‹

Burkina Faso Cape Verde

Burkina Faso – Country profile

Vivo Energy, and Shell before it, has been present in Burkina Faso since 1955. The Shell brand has had a presence in Cape Verde since 1919. Today, under

Cape Verde – Country profile

Having forged our reputation under the Shell brand, as Vivo Energy we are Vivo Energy, the company serves all market sectors – retail, commercial,
building on this success, developing an even more dynamic and customer- aviation and marine – with a full range of products including automotive fuels,
focused business. lubricants, aviation fuels, LPG and black fuels.
Vivo Energy Burkina Faso supplies a wide range of Shell fuels and lubricants,
and professional services, to consumers, commercial customers and industrial
clients – many of whom are in the country’s rapidly expanding mining sector.

Mindelo

Ouagadougou

Praia

Key Facts Solutions for Motorists Solutions for Business Solutions for Motorists Solutions for Business Key Facts

 Permanent employees:  48 Vivo Energy Burkina Faso offers the very best Vivo Energy Burkina supplies fuel, lubricants and Vivo Energy’s Shell-branded service stations are Our commercial fuels and lubricants business  Permanent employees:  73

Service stations:  43 of Shell’s quality products and services to retail technical support to business customers across the face of a retail operation that has made us supplies key sectors such as industry, Service stations:  25
customers across the country. a range of industries. We offer our customers the leading provider of differentiated Shell fuels construction, power and state services including
Fuels storage capacity (m ): 90,797*3
Main Products advanced business services to help improve the and lubricants in many African countries. Cape Verde’s national power company. We also
Vivo Energy’s Shell-branded service stations are
For Motorists efficiency of their operations. Our products are meet the challenge of supplying aviation fuel to LPG storage capacity (tonnes): 285*
the face of a retail operation that has made us Every Vivo Energy service station is run by
delivered on time, in full, and under the strictest the airports of the archipelago. Our strategic
* Fuels
• Shell Gasoil storage capacity based on % ownership.
a leading provider of differentiated Shell fuels professional, fully trained staff and offers a
• Shell Unleaded Helath, Safety, Security and Environment position at the crossroads of major shipping
• Shell Helix and lubricants in Burkina Faso. comprehensive range of Shell’s high-quality Main Products
standards, in line with those operated by the routes to South America and Europe is creating
fuels and lubricants, Shell Select Shops and
For Business Our focus on continuous improvement ensures Shell group. strong and increasing demand for Shell’s For Motorists
an innovative Shell Card offer. • Shell Gasoil Extra
• Shell Gadus that our service stations are clean, efficient world-class marine fuels and lubricants. Our • Shell Unleaded
• Shell Gasoil and welcoming, with many offering Shell Select Shell Gas operation commands a 60% share • Shell Helix
• Shell Rimula
• Shell Tellus
Shops as well as oil change, car wash and tyre of the LPG market in Cape Verde. • Shell Gas
• Apart from our main commercial service facilities. For Business
business brands, Vivo Energy also • Shell Gadus
offers a wide range of Shell branded • Shell Rimula
quality fuels, lubricants and greases • Shell Tellus
for all applications. • Shell Gas
• Apart from our main commercial
Business Sectors business brands, Vivo Energy also
• Construction offers a wide range of Shell branded
• Manufacturing quality fuels, lubricants and greases
• Mining for all applications.
• Power
Business Sectors
• Road Transport
• Aviation
• Construction
• Manufacturing
• Marine
• Power
Rond-Point des Nations Unies Caixa Postal 4 • Road Transport
Vivo Energy Burkina Faso Vivo Energy Cape Verde
P.O. Box 569 Mindelo – S. Vicente
Phone +226 50 30 22 06 Ouagadougou 01 Phone +238 230 7600 Cape Verde
businessenquiries.burkinafaso@vivoenergy.com Burkina Faso businessenquires.capeverde @vivoenergy.com
 Contents ‹ ‹

Ghana Guinea
The Shell brand has had a strong presence in Ghana since 1928. Vivo Energy Guinea has been present in Guinea since 1961. Having
Today, Vivo Energy Ghana remains the supplier of choice to the forged a strong reputation under the Shell brand, as Vivo Energy we
Ghana – Country profile

Guinea – Country profile

country’s retail and commercial markets, offering Shell’s superior are building on this success, developing an even more dynamic and
fuels and lubricants, and providing exciting career opportunities. customer-focused business.
Today, Vivo Energy Guinea is well-placed to support Guinea’s economic
development, particularly in the mining and emerging industrial sectors.

Conakry

Accra

Key Facts Solutions for Motorists Solutions for Business Solutions for Motorists Solutions for Business Key Facts

 Permanent employees:  136 Vivo Energy Ghana leads the country’s fuels Vivo Energy Ghana’s commercial business serves The differentiated fuels, Shell Super Extra and We offer a comprehensive range of Shell fuels,  Permanent employees:  71

Service stations:  141 market and provides a customer-focused
refuelling experience through our network of
Fuels storage capacity (m ): 10,767
3 *
128 Shell-branded service stations across the
Lubricants blending country. As a licensee of Shell, Vivo Energy
capacity (tonnes): 4,800*
Ghana offers over ten thousand customers,
* Fuels
storage and lubricants blending
every day, a comprehensive retail offer, including
capacity based on % ownership.
world-class fuels, industry-leading lubricants,
Main Products oil change services, the Shell Card and Shell
leading companies in industries such as aviation,
mining, construction, manufacturing, forestry,
agriculture, power generation and road
transport. We provide these customers with
a full range of petroleum products including our
differentiated fuel economy product, Shell Diesel
Extra, as well as diesel, petrol, kerosene, residual
fuel oil, lubricants and greases.
Shell Diesel Extra, are now available through lubricants and greases to our business customers, Service stations:  78
Vivo Energy’s retail network, comprising 60 as well as a wide range of value-added services
Fuels storage capacity (m ):35,099*
3
service stations. – everything from dedicated fuel and lubricants
experts and trouble-shooting expertise to Lubricants blending
Every service station is run by professional, fully capacity (tonnes): 2,800*
advanced product analysis and the latest product
trained staff and offers a comprehensive range * Fuel
technology applications. storage and lubricants blending
of Shell’s high-quality fuels and lubricants. capacity based on % ownership.
Our focus on continuous improvement ensures Main Products

For Motorists Select Shops. that our service stations are clean, efficient For Motorists
• Shell Diesel and welcoming, with many offering Shell Select • Shell Diesel Extra
• Shell Diesel Extra Shops as well as oil change, car wash and tyre • Shell Super Extra
• Shell Super Extra • Shell Helix
service facilities.
• Shell V-Power
For Business
• Shell Helix
• Shell Gadus
For Business • Shell Rimula
• Shell Diesel Extra • Shell Tellus
• Shell Gadus • Apart from our main commercial
• Shell Rimula business brands, Vivo Energy also
• Shell Tellus offers a wide range of Shell branded
• Apart from our main commercial quality fuels, lubricants and greases
business brands, Vivo Energy also for all applications.
offers a wide range of Shell branded
quality fuels, lubricants, greases Business Sectors
and professional services for
• Construction
all applications.
• Manufacturing
• Marine
Business Sectors
• Mining
• Aviation • Power
• Construction
• Manufacturing Vivo Energy Ghana Atta Mills High Street Vivo Energy Guinea Aéroport de Gbessia
• Marine P. O. Box 1097 Conakry
• Mining
Phone +233 302 664 636 Accra Phone +224 631 40 78 61 Guinea
• Power +233 302 667 671 Ghana customerserviceguinea@vivoenergy.com B P 312
• Road Transport csc-ghana@vivoenergy.com
 Contents ‹ ‹

Ivory Coast Kenya

The Shell brand has been present in Ivory Coast since 1927. Vivo Energy, The Shell brand has been in Kenya since 1900. Today, under Vivo Energy,
Ivory Coast – Country profile

and Shell before, has always maintained its presence in the country, despite it is one of the country’s most sought-after fuel and lubricant brands,

Kenya – Country profile

periods of unrest, delivering the fuel and lubricants products which power operating an extensive retail network; major bulk oil storage terminals in
the country’s motorists and industries, and providing exciting career Nairobi and Mombasa; aviation services at Jomo Kenyatta International
opportunities to many Ivorians. Airport, Wilson Airport, Mombasa International Airport and Malindi Airport;
and a lubricants blending plant in Mombasa.

Yamoussoukro
Nairobi
Abidjan

Mombasa

Key Facts Solutions for Motorists Solutions for Business Vivo Energy Kenya serves all market segments Solutions for Business Key Facts

 Permanent employees:  112 The Vivo Energy Ivory Coast retail network Vivo Energy Ivory Coast is one of the main from retail to commercial customers with a full Vivo Energy Kenya’s businesses cover the  Permanent employees:  192*
includes 154 service stations of which 78 are players in the commercial fuels and lubricants range of products – automotive fuels, lubricants, country’s entire industrial spectrum, supplying
Service stations:  168 Service stations:  140
located in Abidjan with the remaining sites market. The quality of our products and services aviation fuels, LPG and fuel oil. fuel, lubricants and LPG to companies operating
Fuels storage capacity (m ):95,831
3 *
Fuels storage capacity (m ):87,625
3
spread throughout the country, giving the has already convinced many companies from Solutions for Motorists in electricity generation, construction, agriculture,
Lubricants blending company nationwide coverage. various industries to do business with us. We take road transport, manufacturing and aviation. LPG storage capacity
capacity (tonnes): 6,600* Vivo Energy Kenya operates 123 Shell-branded (tonnes):  843
pride in providing our commercial clients with
* Fuel Vivo Energy Ivory Coast is the country’s market service stations spread across the country, with In addition to providing customers with
storage and lubricants blending
the professional, reliable and responsive service Lubricants blending
capacity based on % ownership.
leader in differentiated fuels, supplying customers additional service stations planned for the near a wide range of Shell’s industry-leading,
they need to run their businesses effectively. capacity (tonnes): 20,000
Main Products with Shell Diesel Extra since 2007 and Shell future. Retail contributes more than half of the technologically advanced fuels and lubricants, * Includes Vivo
Energy, and Shell
Super Extra since 2008. business’s total volume. our strengths include superior customer service, and Vivo Lubricants employees.
For Motorists
technical support and compelling customer
• Shell Diesel Extra Each service station offers the Shell Helix range Main Products
• Shell Super Extra value propositions.
of lubricants to ensure protection of our For Motorists
• Shell Helix
customers’ engines. • Shell Diesel Extra
For Business • Shell Unleaded Extra
• Shell Diesel Extra • Shell V-Power
• Shell Gadus • Shell Helix
• Shell Rimula • Afrigas
• Shell Tellus
For Business
• Apart from our main commercial
• Shell Diesel Extra
business brands, Vivo Energy also
• Shell Gadus
offers a wide range of Shell branded
• Shell Rimula
quality fuels, lubricants and greases
• Shell Tellus
for all applications.
• Afrigas
Business Sectors • Apart from our main commercial
business brands, Vivo Energy also
• Aviation offers a wide range of Shell branded
• Construction quality fuels, lubricants and greases
• Manufacturing for all applications.
• Marine
• Mining Business Sectors
• Road Transport Vivo Energy Ivory Coast 15 BP 378 Abidjan 15 Vivo Energy Kenya Laiboni Centre
Rue des pétroliers Lenana Road • Aviation
Phone +225 21 75 27 27 Phone +254 70 307 5555 Kilimani • Construction
Zone Industrielle de Vridi
businessenquiries.CI@vivoenergy.com business.enquiries.kenya@vivoenergy.com P.O. Box 43561 • Manufacturing
Abidjan • Mining
Ivory Coast 00100 • Power
Nairobi • Road Transport
Kenya
 Contents ‹ ‹

Madagascar Mali
Shell products have been marketed in Madagascar since 2000, The Shell brand has been in Mali since 1934. Vivo Energy Mali enjoys
Madagascar – Country profile

following the deregulation of the oil industry. Today, Vivo Energy a strong brand image in the country and is well-respected for its

Mali – Country profile

Madagascar operates 53 Shell-branded service stations throughout steadfast values and principles.
the country, employing 56 people.

Antananarivo

Bamako

Key Facts Vivo Energy Madagascar’s principal activity is Solutions for Motorists Solutions for Motorists Solutions for Business Key Facts

 Permanent employees: 
Service stations: 
Fuels storage capacity (m ): 32,1403
61 the import, marketing and distribution of Shell Our service stations have been continuously Through our network of retail service stations, Vivo Energy Mali’s commercial business meets  Permanent employees:  40
fuels and lubricants to retail and commercial adapted and upgraded to meet changing market customers are provided with a comprehensive the fuels and lubricants needs of customers
54 Service stations:  20
customers, and is among the country’s key conditions and the needs and aspirations of range of Shell fuels and lubricants. in both the private and public sectors, ranging
*
energy providers. our customers. from mining, construction and manufacturing Fuels storage capacity (m ):  5,200*
3

* Fuels * Fuels
storage capacity based on % ownership. storage capacity based on % ownership.
With our business and support functions businesses to agriculture, telecommunications
The business continues to grow, with increasing
Main Products continuing to work together to deliver on and infrastructure projects. We also supply Main Products
fuels and lubricants sales, new service stations,
customer promises, and with strong foundations these customers with storage and distribution
For Motorists and more planned for the near future. There For Motorists
• Shell Gasoil already in place, Vivo Energy Madagascar is solutions as well as technical advice. • Shell Gasoil
are also exciting growth projects lined up for
• Shell Unleaded reinforcing its reputation as the country’s • Shell Unleaded
• Shell Helix
convenience retailing and Shell Card offers. • Shell Helix
energy supplier of choice.
For Business Solutions for Business For Business
• Shell Gadus Vivo Energy Madagascar’s customer portfolio • Shell Gadus
• Shell Rimula • Shell Rimula
includes construction, manufacturing, marine,
• Shell Tellus • Shell Tellus
• Apart from our main commercial mining, power and road transport. • Apart from our main commercial
business brands, Vivo Energy also business brands, Vivo Energy also
offers a wide range of Shell branded offers a wide range of Shell branded
quality fuels, lubricants and greases quality fuels, lubricants and greases
for all applications. for all applications.

Business Sectors Business Sectors

• Construction • Construction
• Manufacturing • Manufacturing
• Marine • Mining
• Mining • Power
• Power • Road Transport
• Road Transport

Vivo Energy Madagascar Batiment D3 Vivo Energy Mali Route de Koulikoro

Village des Jeux Ankorondrano Immeuble n°3293
Phone +261 20 22 227 28 Antananarivo Phone +223 20 21 95 04 BP 199
customerservicemadagascar @vivoenergy.com Madagascar mali@ vivoenergy.com Bamako
Mali
 Contents ‹ ‹

Mauritius Morocco
Vivo Energy Mauritius is the market leader in Mauritius and, through Vivo Energy Morocco was established in 2011. Through its previous
Mauritius – Country profile

Morocco – Country profile

the Shell Group, has had an active presence in the country since 1905. incarnations as Shell Morocco and, before that, the Moroccan and
Today, Vivo Energy Mauritius is proud to offer Shell’s superior differentiated Asian Oil Company, Vivo Energy Morocco has been active and growing
fuels and industry-leading lubricants to retail and business customers in Morocco since 1922. Today, it offers lubricants, storage and distribution
across the country. of fuels, and packaging and marketing of LPG.

Casablanca
Rabat
Port Louis

Key Facts The company also provides LPG, autogas, Solutions for Business Solutions for Motorists Solutions for Business Key Facts

 Permanent employees:  121 the Shell Card for fleet management solutions,
dedicated services for commercial customers,
Service stations:  44
into-plane service at the airport and bunkering
Fuels storage capacity (m ): 53,590
3 *
facilities for marine customers.
Vivo Energy Mauritius is committed to adding
value to our customers’ operations, whether in
transport, manufacturing, construction, power,
marine, aviation or any other industry. We offer
The modern, professional Service stations of
Vivo Energy Morocco are a key part of a
programme of quality control that extends
across the fuel supply chain, from the terminals
Vivo Energy Morocco offers commercial  Permanent employees:  594*
customers a flexible and adaptive service
Service stations:  315
specific to their particular needs. Our ability
to meet these needs through a co-ordinated Fuels storage capacity (m ):197,040**
3

LPG storage capacity Solutions for Motorists a comprehensive range of Shell fuels, lubricants to the motorist’s fuel tank. offer of fuels and lubricants, service delivery LPG storage capacity
(tonnes): 2,675* and LPG products to our business customers. and storage facilities has won the lasting loyalty (tonnes):  26,348**
* Fuels Vivo Energy Mauritius operates a countrywide
and LPG storage capacity
of industrial, agricultural, marine, aviation and Lubricants blending
based on % ownership.
network of 43 Shell-branded retail service Beyond that, we offer a wide range of value-
government clients who, in some instances, capacity (tonnes): 45,000**
stations and leads the way in both market share added services – everything from dedicated
Main Products have been with the company for over 50 years. * Includes Vivo Energy, and Shell
and brand preference. fuels, lubricants, and LPG experts and trouble- and Vivo Lubricants employees.
For Motorists
shooting expertise to advanced product analysis Beyond this, the commercial team provides ** Fuels
storage, LPG storage and lubricants
• Shell FuelSave Diesel blending capacity based on % ownership.
• Shell Unleaded Extra and the latest product technology applications. regular product testing, technical value projects,
• Shell Helix dedicated account managers, project advice Main Products
• Shell Gas and training.
For Motorists
For Business • Shell FuelSave Diesel 50
• Shell FuelSave Diesel • Shell Unleaded Extra
• Shell Fuel Oil Plus • Shell Helix
• Shell Gadus • Butagaz
• Shell Rimula
For Business
• Shell Tellus
• Shell FuelSave Diesel 50
• Shell Gas
• Shell Gadus
• Apart from our main commercial
• Shell Rimula
business brands, Vivo Energy also
• Shell Tellus
offers a wide range of Shell branded
• Butagaz
quality fuels, lubricants and greases
• Apart from our main commercial
for all applications.
business brands, Vivo Energy also
Business Sectors offers a wide range of Shell branded
quality fuels, lubricants and greases
• Aviation for all applications.
• Construction
• Manufacturing Vivo Energy Mauritius Cemetery Road Vivo Energy Morocco Immeuble le Zenith II Business Sectors
• Marine Roche Bois Lotissement Attaoufik
• Power
Phone +230 206 1234 Mauritius Phone +212 5 22 972727 Route de Nouasseur • Aviation
• Road Transport customerservicemauritius@ vivoenergy.com businessenquiries.morocco@ vivoenergy.com Sidi Maarouf
• Construction
• Marine
Casablanca • Power
Morocco • Road Transport
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Namibia Senegal
Shell first established a presence in Namibia in the early 1900s, before Vivo Energy Senegal is a business whose Shell Group origins go back to
Namibia – Country profile

becoming an independent marketing company in 1975. Today, Vivo Energy 1928. The company has strong retail, commercial and industrial networks,

Senegal – Country profile

Namibia supplies many of the country’s major mines, has service stations as well as major bulk oil storage terminals in Dakar. Today, Vivo Energy
in strategic areas, runs a nationwide depot network and is considered one Senegal is proud to be recognised as a significant employer in the country
of the market’s leading suppliers. and an important contributor to the national economy.

Dakar
Windhoek

Key Facts Solutions for Motorists Solutions for Business Solutions for Motorists Solutions for Business Key Facts

 Permanent employees:  68 Vivo Energy Namibia manages a network of Vivo Energy is a leading supplier of Shell’s Our 60 retail service stations serve 9 million Our commercial customers receive a  Permanent employees:  121

Service stations: 
Fuels storage capacity (m ):  6,4583
44 38 strategically located service stations around
the country. The retail business has shown
*
significant growth and will continue growing
superior oil products (including petrol, diesel, customers annually. Vivo Energy Senegal has a professional, responsive and reliable service Service stations:  76
illuminating paraffin and a wide range of highly efficient network, with service stations tailored to their business needs. Vivo Energy
lubricants) and innovative services to key working to high standards maintained by regular Senegal meets these needs by providing a Fuels storage capacity (m ):131,770*
3

* Fuels storage capacity based on % ownership.

in the medium term. sectors of the country’s economy. team training and coaching. co-ordinated range of products across Shell Lubricants blending
Main Products lubricants, greases and fuels. We offer efficient capacity (tonnes): 7,000*
A recent brand upgrade project has given our Today, we supply many of the country’s major In addition to Shell Diesel Extra and Shell Super * Fuels
delivery and comprehensive storage facilities. storage and lubricants blending
For Motorists Shell service stations enhanced services and mines, with new prospects continuing to open Extra, we also offer Shell’s world-class lubricants capacity based on % ownership.
• Shell Diesel 50 facilities and is an important contributor to up in the uranium, gold, diamond and copper and, in most cases, access to oil change, car wash We serve the needs of commercial customers
• Shell Diesel Extra Main Products
• Shell V-Power
volume growth. mining industries. Power plants are increasingly and tyre service facilities as well as the benefits in industry, transport, marine, aviation, mining,
For Motorists
• Shell Helix a source of opportunity for us and this is set of Shell Select Shops. construction and government sectors.
• Shell Diesel
to continue. • Shell Diesel Extra
For Business The easy-payment Shell Card gives customers
• Shell Super Extra
• Shell Diesel Extra a simple and secure way to manage their
• Shell Gadus • Shell Helix
fuel needs.
• Shell Rimula For Business
• Shell Tellus • Shell Diesel Extra
• Apart from our main commercial • Shell Gadus
business brands, Vivo Energy also • Shell Rimula
offers a wide range of Shell branded • Shell Tellus
quality fuels, lubricants and greases • Apart from our main commercial
for all applications. business brands, Vivo Energy also
offers a wide range of Shell branded
Business Sectors
quality fuels, lubricants, greases
• Construction and professional services for
• Manufacturing all applications.
• Marine
• Mining Business Sectors
• Power • Aviation
• Road Transport • Construction
• Manufacturing
Vivo Energy Namibia 202 Tacoma Street Vivo Energy Senegal Route Des Hydrocarbures • Marine
Suiderhof Quartier Bel Air • Mining
Phone +264 61 270 11 11 Windhoek Phone +221 33 849 37 37 BP 144 – CP 18524 Dakar RP • Road Transport
businessenquiries.namibia @ vivoenergy.com Namibia vivoenergy.senegal @ vivoenergy.com Dakar
9000 Senegal
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Tunisia Uganda
The Shell brand has been present in Tunisia since 1922. Today, under The Shell brand has been present in Uganda since 1953, with the company

Ugamda – Country profile

Vivo Energy, the business continues to be one of the country’s top
Tunisia – Country profile

steadily building up its portfolio over the years and acquiring interests in
performing companies. major local fuel suppliers. Today, under Vivo Energy Uganda, retail remains
the core business, where market share in both fuels and lubricants has
Vivo Energy Tunisia is active in the storage and distribution of fuel,
steadily risen to match rising incomes within the country.
the marketing of lubricants under the Shell Brand, and the supply
and marketing of LPG under the Butagaz brand.

Tunis

Kampala

Key Facts At Vivo Energy Tunisia, we are aware of the of our customers. Many offer Shell Select Shops, Solutions for Motorists Solutions for Business Key Facts

 Permanent employees:  281 expectations placed upon us as one of Tunisia’s as well as car wash, oil change, tyre service We operate 115 Service stations distributed Vivo Energy is the market leader in the B2B  Permanent employees:  111
highest-profile companies, and strive at all times facilities and a quick service restaurant across Uganda and continue to be the country’s segment in Uganda. This market leadership
Service stations:  163 Service stations:  120
to be a responsible corporate citizen. In line co-branding concept. leading fuels and lubricants supplier, leading the position has been underpinned by strong
Fuels storage capacity (m ):123,884
3 *
with this, we are renowned for championing way with Shell’s high-quality differentiated and proven performance in supply of quality Fuels storage capacity (m ):  8,485*
3

Solutions for Business

LPG storage capacity and setting standards for safety in sales and products and a wide retail network. We also products, delivered on time and in full, excellent LPG storage capacity (tonnes): 118*
(tonnes):  6,900 distribution operations. We are rigorous in ensuring the quality and
add value through convenience retail stores, customer service and professional staff.
* * Fuels
and LPG storage capacity
adherence to technical specifications of all based on % ownership.
Lubricants blending Solutions for Motorists a superior Shell Card offer and exemplary
our products. In addition, we work closely Vivo Energy Uganda is the supplier of choice
capacity (tonnes): 15,000* customer service. Main Products
* Fuels
storage, LPG storage and lubricants
Vivo Energy Tunisia operates nationwide with with our customers to make sure that all for many of the major businesses in the
blending capacity based on % ownership. a retail network of 161 service stations offering onsite equipment is regularly maintained and manufacturing and construction sectors, For Motorists
• Shell FuelSave Diesel
a wide range of Shell’s world-class fuels and safely operated. and is the sole lubricants supplier to all of the
Main Products • Shell FuelSave Unleaded
lubricants. Our service stations serve around country’s thermal power generation plants. • Shell Gas
Our B2B customers are from the agriculture
For Motorists 150,000 customers per day, making us one of • Shell V-Power
• Butagaz and transport sectors as well as diverse
the largest suppliers of fuels and lubricants in • Shell Helix
• Shell FuelSave Unleaded industries, offshore & onshore exploration
• Shell FuelSave Gasoil the country.
and infrastructure projects. Our services include For Business
• Shell Helix • Shell FuelSave Diesel
These service stations have been continuously regular product testing, technical value projects,
• Shell Gadus
For Business adapted and upgraded to meet changing market training, technical advice and dedicated • Shell Rimula
• Shell FuelSave Diesel conditions, as well as the needs and aspirations account managers. • Shell Tellus
• Shell Gadus • Shell Gas
• Shell Rimula • Apart from our main commercial
• Shell Tellus business brands, Vivo Energy also
• Butagaz offers a wide range of Shell branded
• Apart from our main commercial quality fuels, lubricants and greases
business brands, Vivo Energy also for all applications.
offers a wide range of Shell branded
quality fuels, lubricants and greases Business Sectors
for all applications.
• Aviation
Business Sectors • Construction
• Manufacturing
• Construction Vivo Energy Tunisia 24-26 Place du 14 Janvier 2011 Vivo Energy Uganda 7th Street Industrial Area • Power
• Power 1001 Tunis RP Plot 9, 11 • Road Transport
• Road Transport Phone +216 71 341 555 Tunisia Phone +256 312 210010 P.O. Box 7082
contact.tunisie@ vivoenergy.com +256 414 339499 Kampala
customerservice.c @vivoenergy.com Uganda
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Playing
our part
Africa is changing faster and more
profoundly than ever before. These
changes are driven by growth, by
social, political and demographic
factors, and by a collective ambition
to realise the talents and abilities
of an extraordinary continent and
its people.
Vivo Energy is privileged to be playing
a part in fuelling that growth.
We are here in Africa for the long
term. We will continue investing in
infrastructure, technology and people.
We will stand by our vision –
To create Africa’s most respected
energy business.
We will always work with and for Other Vivo Energy offices
For the addresses of our operating offices, go to pages 33 to 47.
local people and communities to
share the rewards of our success.
We will stay true to our values Vivo Energy Holding BV Vivo Energy Africa Services Vivo Energy Mozambique LDA
– honesty, integrity and respect Teleportboulevard 140 Casablanca Nearshore Park Avenida do Eduardo Mondlane
for people and the environment. 1043 EJ Amsterdam Shore 14 – No. 1116
The Netherlands 1100 Bd Al Qods – Maputo
By doing business the right way, we +31 20 681 0111
Quartier Sidi Maârouf Mozambique
will succeed, grow and see our vision 20270 Casablanca
+258 21345 500
Morocco
become a reality of which we can
be truly proud. +212 5 22 43 75 00

Vivo Energy South Africa Vivo Energy South Africa Vivo Energy UK
Shell Media City 3rd Floor Illovo Muse Services Limited
10 Rua Vasco da Gama 198 Oxford Road Warwick House
Foreshore Illovo 25-27 Buckingham Palace Road
Cape Town Johannesburg London
8001 2196 SW1W 0PP
South Africa South Africa United Kingdom
+27 21409 1055 +27 11 510 0520 +44 1234 904026

www.vivoenergy.com
 ‹Contents

www.vivoenergy.com
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