By: Manjot Sahota

Introduction
The business I have choose is Costco I have a relative that works there. Costco is a
Retell business its a place where you can can find all your goods. Costco Wholesale
Corporation has a number of key corporate social responsibility programs that successfully
address the interests of its stakeholders. The company adds new policies and programs over time,
especially for improving its CSR performance concerning its supply chain and sustainability.
Describe Costco's operation in terms of the "three key parts to any
operation"

Costcos input - Costco continues to provide its customers with quality food and services at the lowest possible
prices, Costco always takes care of their employes

Output - Costco is all out to do the best for a lifetime reputation of a company who’s impacts and services make a
difference in all sectors

Processes - Costco have launched same day delivery across Canada to make it easy for customers
What productivity improvements have been made since the business
began?
Costco have played an important Role in meeting members needs especially those Like Forward
Copy Report Choosing from home by providing them with Ecommerce business Costco have
launched same day delivery across Canada to make it easy for customers. Costco makes a little of its
money selling goods, and a lot of its money selling memberships. This business model allows it to undersell
the competition and ensure customer loyalty. Its customers return to get the full advantage of their
membership dues.
What inventory does the business have and what are the biggest
challenges in managing that inventory?
The business has all types of inventories. From clothes, books,
hygiene, to home decor, and food. It might be hard to manage all the
different supplies. Organizing might be difficult and remembering
where everything goes is also hard.
Summarise the business's marketing mix by describing each of the
four Ps as it related to the business
Product - large retailer,Costco Wholesale offers a wide variety of products almost all the things you need in your
daily life ex Appliances, Clothing & Handbags,Sports & Fitness etc…

Place- Warehouse-style stores The Costco online store and The Costco mobile app.

Promotion- sales promotion, Direct marketing, Personal selling and public relations

Price- Costco Wholesale uses the market-oriented pricing strategy. This pricing strategy uses market conditions as basis for
setting prices. In general, the company aims to offer the lowest possible prices for bulk/wholesale purchases, relative to the
prices of other firms in the retail market. In a way, Costco’s pricing strategy is also a modified version of the high-low pricing
strategy, which involves giving discounts to help customers save money. In Costco’s case, the discounts are achieved through
bulk or wholesale purchases.
Sources
http://panmore.com/costco-wholesale-marketing-mix-4ps-analysis
http://panmore.com/costco-wholesale-stakeholders-csr-analysis#:~:text=Costco%20Wholesale

https://www.costco.ca/