Become a Kano Analysis Specialist

Duration: 46 minutes | Project Files Included | Video: 1920x1080, 48kHz | 686 MB

Genre: eLearning | Language: English

With increasing competition and constantly changing customer requirements, it has become
exceedingly important to learn the art and science of prioritizing the most important needs and
requirements of your customers. Kano Analysis is a unique tool that has a structured approach to
understand these customer requirements, translate those needs/requirements into specific
categories, and prioritize them.

This tool is extensively used by Six Sigma Green Belts and Black Belts in their Lean Six Sigma
projects. Kano Analysis is most effective in the Define Phase of any Six Sigma Green Belt or a Six
Sigma Black Belt project. In the Define Phase, the Green Belt or the Black Belt looks for pain areas
of the business process. When Kano Analysis is used, it helps understand customer requirements
and provides a laser-sharp focus on only those requirements that your customers care about.
This tool can also be used as a standalone tool that is independent of a Six Sigma project.

If you want to thrive in today’s competitive environment, you must make your customers your
raving fans. This is only possible when you focus and deliver exactly what your customer wants.
Kano Analysis is the only tool that helps you identify what your customers exactly want.