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Merlin provides theme parks and rides for their customers (Mainly Families).

Staff need to interact with customers to attempt to persuade them to buy products
and tickets to rides. Leaders or tour guides must inform, entertain and explain and
they need to spot any unstated need such as wheelchair access, hearing disabilities
or visual disabilities and help accordingly.

Other problems may occur if customers have been treated badly or misinformed, and
as such are angry, or in a crisis scenario where you cannot offer services. They
may also have injuries from rides, and staff must be ready to accommodate for this.

Merlin Entertainments staff should be attentive, have emotional intelligence,


problem solving skills, resourcefulness, product knowledge, time management,
positive language, creativity and clear communication.

National trust provides historical and beautiful locations to visit

People in shops have to interact with customer to sell things, they also need to
know a lot about them to persuade customers better

Problems may come when dealing with impaired customers who require special needs
such as ramps or extra language support. They could also be unsatisfied with the
products.

They should have: Patience, Emotional intelligence, Methodical approaches, Product


knowledge, Attentiveness, Clear Communication, Positive language and Acting skills

Good customer service is important for external customers because if they have a
good experience they will return to your business and repeat purchases, and spread
good word about your company.

Good customer service is important for internal customers because they could lose
their job if the business suffers, as well as wage cuts and less prizes/holidays.

If the business has poor customer service they will lose sales as customers will
leave bad reviews and exit the premises.

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