Components of mission and vision

a. Customers: Individuals, organizations who consume firms’ final goods and services
b. Products and services: Firms products and services
c. Markets: Firm’s place for targeting sales of goods and services
d. Technology: Firm technologically updated?
e. Concern for survival, growth, profitability: Firm’s commitment to growth and
survival
f. Philosophy: Basic beliefs, values, ethical priorities
g. Self-concept: Major competitive advantages of firm
h. Concern for public image: Firm’s responsiveness towards society, community and
environmental concerns
i. Concern employees: Firm’s behaviour towards employee