BUSINESS MODEL CANVAS OF

SUN PHARMACEUTICALS PVT. LMT.

Under the guidance of

Dr. P S Raychaudhuri

JAMIA HAMDARD
BY ANJALI RANA

Business Model Canvas
Key Partners
Who are our Key Partners? Who
are our key suppliers? Which Key
Resources are we acquiring from
partners? Which Key Activities do
partners perform?
MOTIVATIONS FOR
PARTNERSHIPS: Optimization
and economy, Reduction of risk
and uncertainty, Acquisition of
particular resources and activities
Cost Structure
_ _
Key Activities
What Key Activities do our Value
Propositions require? Our
Distribution Channels? Customer
Relationships? Revenue streams?
CATEGORIES:
Production, Problem Solving,
Platform/Network
Key Resources
What Key Resources do our Value
Propositions require? Our
Distribution Channels? Customer
Relationships Revenue Streams?
TYPES OF RESOURCES:
Physical, Intellectual (brand
patents, copyrights, data), Human,
Financial
Designed for:
Dr. P S raychaudhuri
Value Propositions
What value do we deliver to the
customer? Which one of our
customer’s problems are we
helping to solve? What bundles of
products and services are we
offering to each Customer
Segment? Which customer needs
are we satisfying?
CHARACTERISTICS: Newness,
Performance, Customization,
“Getting the Job Done”, Design,
Brand/Status, Price, Cost
Reduction, Risk Reduction,
Accessibility,
Convenience/Usability
Revenue Streams
Designed by: Date: Version:
Ms. Anjali Rana 25 April 2021 -
Customer Relationships Customer Segments
What type of relationship does each For whom are we creating value?
of our Customer Segments expect Who are our most important
us to establish and maintain with customers? Is our customer base a
them? Which ones have we Mass Market, Niche Market,
established? How are they Segmented, Diversified, Multi-
integrated with the rest of our sided Platform
business model? How costly are
they?
Channels
Through which Channels do our
Customer Segments want to be
reached? How are we reaching
them now? How are our Channels
integrated? Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with
customer routines?
 Designed for: Designed by: Date: Version:

Business Model Canvas Dr. P S raychaudhuri Ms. Anjali Rana 25 April 2021 -

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
• In-house R&D
• Mergers (with • Manufacturing • Pharmaceuticals ge • 24x7 customer service • Mass market
Ranbaxy laboratories) • Testing neric drugs over-the- assistance • Patients, Doctors (B2C
and acquisitions • Marketing counter drugs vaccines • Relationship building • customers)
• Strategic alliance Distribution diagnostics contact through CRM • Healthcare institutions
• partnerships • Internal management lenses animal health. • Sales staff
• Channel partners • Blockbuster drug • Online presence
• Corporate social offering • Brand awareness
responsibility • Use of science- • Reputation and trust
partnerships based innovation building
• Sun Pharma and • Broad range of
AstraZeneca Pharma Ind products
Key Resources Channels
ia Limited announced • International Approach • Pharmacies
a partnership for the • Generative
distribution of capabilities and
dapagliflozin an • R&D platform Distribution
innovative Type 2 • Technology network
• Intellectual • Website
diabetes medicine in
property • Sales staff
India.
• Dapagliflozin is • Personnel • Social media
AstraZeneca India's • Internal integratior • Digital marketing
leading diabetes capacity
medicine.

Cost Structure Revenue Streams

• R&D costing • Generate revenue of ₹334.73 billion (US$4.7 billion) (2020)

• Cost of manufacturing • Due Sales of products
• Internal management expenses including marketing • Licensing or Patent
• Taxes, General administration • R&D
• Strategic alliance
THANK YOU!