Please fill the data in yellow columns

A1 A2 A3 A4 A5
Production 2150 2850 5500 0 0
Inventory 583 4781 0 0 0
Total Units 2733 7631 5500 0 0
Sales Forecast 80% 70% 90%
Units Forecast 2186 5341 4950 0 0
Last Quarter Sale 2520 1639 6583 0 0
Growth Required -13% 226% -25% 0% 0% (0-20%)
Target Segment Affluents ValueSeekeConservative
Segment Size 15000 20000 40000 1 1
Projected Market Share 15% 27% 12% 0% 0% (5-40%)

Projected Revenue 291,504

Projected Profit 75,075
Projected Cash in hand 188,045

Explanation

There was asudden growth in market share and demand because of increased features and less price
for the conservative segment.
 Proforma displayed on screen
Projections: Profit and Loss Statement (Copy data from screen)

A1 A2 A3 A4 A5
Projected Sales (in units) 2,733 7,631 5,500
MRP 44.5 22 15.5
Projected Revenues 121,619 167,882 85,250
Material Cost 15,900 21,077 40,675
Labor Cost 7,017 9,302 17,952
Inventory Cost 142 12969 0
Gross Contribution 23,059 43,348 58,627
Promotions 1,700 2,252 4,348
Sales force 3,404 4,512 8,710
Service force 1408 1,867 3,605
Depreciation: Plant
Depreciation: Research
Admin
Interest
Taxes
Net Profit
Projections: Cash Flow Statement
Total
Income 29,769
Depreciation (Plant & Research) 45,175

Change in Inventory -5,986

Cash flow from Operations 68,958

Cash flow from Plant 0

Cash flow from Research -26,000

Cash flow from Investments -26,000

Dividend -7,940
Stock Sale 65598
Long Term Debt -525
Emergency Loan 0
Cash flow from Financing 57,133

Starting Cash 64,560

Ending Cash 164,651
Net change in Cash 100,091

Projections Brand1 Brand2 Brand3 Brand4 Brand5

Gross Margin 16,547 34,717 41,964 0 0
Gross Margin in % 13.61% 20.68% 49.22% #DIV/0! #DIV/0!
 Revised Projections
n) Projections: Profit and Loss Statement

Total A1 A2 A3 A4 A5
15,864 Projected Sales (in units) 2,186 5,341 4,950 0 0
MRP 44.5 22 15.5 0 0
374,751 Projected Revenues 97,277 117,502 76,725 0 0
77,652 Material Cost 12,718 14,752 36,608 0 0
34,271 Labor Cost 5,613 6,511 16,157 0 0
13,111 Inventory Cost 547 2,290 550 0 0
125,034 Gross Contribution 78,400 93,949 23,411 0 0
8,300 Promotions 1,700 2,252 4,348 0 0
16,626 Sales force 2,913 7,117 6,596 0 0
6,880 Service force 1,205 2,945 2,730 0 0
28,875 Depreciation: Plant
16,300 Depreciation: Research
5,964 Admin
762 Interest
14,663 Taxes
26,664 Net Profit
Projections: Cash Flow Statement
Total
Income 75,075
Depreciation (Plant & 26,650
Research)
Change in Inventory -9,373
Cash flow from 92,352
Operations
Cash flow from Plant 0
Cash flow from Research -26000

Cash flow from -26,000

Investments
Dividend -7,940
Stock Sale 65,598
Long Term Debt -525
Emergency Loan 0
Cash flow from Financing 57,133

Starting Cash 64,560

Ending Cash 188,045
Net change in Cash 123,485

Revised Projections Brand1 Brand2 Brand3 Brand4 Brand5

Gross Margin 72,581 81,635 9,737 0 0
Gross Margin in % 74.61% 69.48% 12.69% #DIV/0! #DIV/0!
 Actual Profit and Loss Statement

Total Brand1 Brand2 Brand3 Brand4 Brand5

12,477 Actual Sales (in units) 3,000 2,000 4,000 0 0
MRP 44.5 22 15.5 0 0
291,504 Projected Revenues 133,500 44,000 62,000 0 0
64,077 Material Cost 17,453 5,524 29,582 0 0
28,280 Labor Cost 7,703 2,438 13,056 0 0
3,387 Inventory Cost -267 5,631 1,500 0 0
195,760 Gross Contribution 108,611 30,407 17,862 0 0
8,300 Promotions 1,700 2,252 4,348 0 0
16,626 Sales force 5,542 3,695 7,389 0 0
6,880 Service force 2,293 1,529 3,058 0 0
28,875 Depreciation: Plant
16,300 Depreciation: Research
5,964 Admin
762 Interest
36,977 Taxes
75,075 Net Profit
Projections: Cash Flow Statement
Total
Income 49,026
Depreciation (Plant & 26,650
Research)
Change in Inventory -16,237
Cash flow from 59,439
Operations
Cash flow from Plant 0
Cash flow from Research -26000

Cash flow from -26,000

Investments
Dividend -7,940
Stock Sale 65,598
Long Term Debt -525
Emergency Loan 0
Cash flow from Financing 57,133

Starting Cash 64,560

Ending Cash 155,132
Net change in Cash 90,572

Actutal Brand1 Brand2 Brand3 Brand4 Brand5

Gross Margin 99,076 22,931 3,067 0 0
Gross Margin in % 74.21% 52.12% 4.95% #DIV/0! #DIV/0!
 difference (Actual -
Total Projection)
9,000 -3,477
0
239,500 -52,004
52,559 -11,518
23,196 -5,083
6,864 3,477
156,880 -38,880
8,300 0
16,626 0
6,880 0
28,875 0
16,300 0
5,964 0
762 0
24,147 -12,830
49,026 -26,049

-26,049

0
-6,864

-32,913
0

0
0
0
0
0

0
0
-32,913
-32,913