PRODUCT MIX OF ADANI

INTRODUCTION:

Founded in 1988 by Gautam Adani, Adani has grown to become a global integrated infrastructure
player with business in key industry verticals- resources,logistics, energy. The integrated model is well
adapted to cater to the infrastructure opportunities of the emerging economies.The group has also
made significant inroads in the agri-infrastucture business by setting up grain storage silos and cold
storage facilities. They are a leader in edible oil business with their fortune brand of oil leading the
pack.

PRODUCT MIX:

RESOURCES LOGISTICS ENERGY FMCG REAL ESTATE AGRICULTURE

Adani Adani ports Adani power Food Adani realty Adani agri
enterprises and special ltd products logistics ltd
ltd. economic
zones ltd.
Adani Edible oil Adani
transmission agrifresh ltd
ltd
Adani green
energy ltd
Adani gas
limited

WIDTH:
1) Width is the number of product lines the company carries. In the case of adani, the width is 6.

LENGTH:
1) It refers to the total number of items in the mix. In the adani case, there are 14 in all.
2) Average length= total length/no.of lines.
For Adani it is 2.33.

PRODUCT MIX OF RESOURCES

ADANI ENTERPRISES LTD

Coal mining

Trading

Sale of services

WIDTH=1
LENGTH=3
AVG LENGTH=3
PRODUCT MIX OF LOGISTICS

ADANI PORTS AND SPECIAL ECONOMC ZONES LTD

Ports

logistics

Shipping and rail

WIDTH=1
LENGTH=3
AVERAGE LENGTH=3

PRODUCT MIX OF ENERGY

ADANI POWER LTD ADANI ADANI GREEN ADANI GAS LTD

TRANSMISSION LTD ENERGY LTD

Coal Power transmission solar power Piped natural gas

Power supply Power distribution wind power Compressed natural

gas

Hybrid power

Solar parks

WIDTH=4
LENGTH=10
AVERAGE LENGTH=2.5

PRODUCT MIX OF FMCG

FOOD PRODUCTS EDIBLE OILS

Basmati rice Soya oil

Pulses Rice bran oil

Soya chunks Groundnut oil

besan Mustard oil

 wheat Cottonseed oil

flour Functional oils

sugar

Ready to eat superfood

khichdi

Width= 2
Length= 14
Average length= 7

PRODUCT MIX OF REAL ESTATE