MANAGEMENT STUDY PROGRAM Document

No:
FACULTY OF ECONOMICS
UNIVERSITAS NEGERI PADANG
RENCANA PEMBELAJARAN SEMESTER (RPS)
A. Course Identity
Issued Date 10 June 2010
Revised Date 15 August 2018
Course Name Seminar of Marketing Management
Course Code MNJ2.004
Credit 3
Semester Seven
Course Attribute Compulsory Major
Pre-requisite Marketing Management, Research Methodology
Lecturers: Prof. Dr. Yasri, MS
Short Desription In this course, students are expected to participate actively and work independently. Besides that, it will also
be discussed in an analysis of actual problems in marketing and government policies that affect domestic
and foreign marketing. Some selected topics will be discussed in depth. Students are required to present
ideas that will be contained in the paper.
Course Learning CLO 1 Able to understand actual marketing phenomena
Outcome (CLO) Able to implement marketing management theories that are in accordance with the actual
CLO 2
marketing phenomenon
CLO 3 Able to evaluate global marketing phenomena
CLO 4 Able to criticize the marketing management practices of a business or company
Able to formulate marketing management practices in accordance with theories that have been
CLO 5 studied
Course Material 1. Middle-class income consumer
2. Millenial generation consumer
3. Impact of culture to strategic marketing (Java, Minangnese, Melayu, Madura, Religy, Islamic Marketing)
4. Digital Marketing (Online, Social Media)
5. Relationship Marketing
6. Brand Management
 7. Green Marketing
8. Marketing Ethics
9. Electronic Word-of-Mouth
10. Service Marketing
11. Global Marketing Strategy
12. Internal Marketing
13. Innovation in Marketing
14. Tourism Marketing
15. Strategic Marketing for Start-Up
Mapping course learning outcome and expected learning outcome
Course Learning Outcome (CLO)
Expected Learning Outcome (ELO)
CLO 1 CLO 2 CLO 3 CLO 4 CLO 5
Mastering theoretical concepts, methods and analytical tools in the field of
√ √ √ √ √
management (A1)
Able to capture oportunities, estimate risks, be creative and innovative
(B1)
Able to communicate effectively (B2) √ √ √ √ √
Mastering in the principles of leadership and entrepreneurship in various
types of organization (B3)
Able to make the right decisions based on the information and data
√ √ √ √
analysis (B4)
Able to implement management science for the problem solving in various
√ √ √ √ √
situations (C1)
Comply with business and professional ethics (D1) √ √ √ √ √
Responsible with his own work and organization (D2)

B. Weekly Learning Activity Plan

1 2 3 4 5 6 7
Learning Teaching Student Learning Assessment Instrument
Week Subject/Sub Subject CLO
Objective Method Experience Criteria Weight (%)
1. Students are able Course introduction Lecturer 1 Reflection Knowledge 2.5 %
to understand the rubric
learning method
 for the whole
semester
2. Students are able Middle-class income Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand consumers Discussion Oral presentation presentation
phenomena rubric,
related to Team work
consumers' rubric
middle class
income and
implement
theories related
to this
phenomenon
3. Students are able Millenial generation Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the consumers Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Millennial rubric
generation
consumers and
implement
theories related
to this
phenomenon
4. Students are able Impact of culture to strategic Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand marketing (Java, Discussion Oral presentation presentation
phenomena Minangnese, Melayu, rubric,
related to Impact Madura, Religy, and Islamic Team work
of culture to Marketing) rubric
strategic
marketing and
implement
theories related
to the
phenomenon
5. Students are able Digital Marketing (online Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the marketing, social media Discussion Oral presentation presentation
phenomena marketing) rubric,
related to Digital Team work
Marketing and rubric
 implement
theories related
to this
phenomenon
6. Students are able Relationship marketing Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Relationship rubric
marketing and
implement
theories related
to the
phenomenon
7. Students are able Brand Management Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand Discussion Oral presentation presentation
phenomena rubric,
related to Brand Team work
Management and rubric
implement
theories related
to the
phenomenon
8. Students are able Green Marketing Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Green Team work
Marketing and rubric
implement
theories related
to this
phenomenon
9 Students are able Marketing Ethics Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Marketing Ethics rubric
and implement
theories related
to the
 phenomenon
10 Students are able Electronic Word-of-Mouth Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Electronic Word- rubric
of-Mouth and
implement
theories related
to this
phenomenon
11. Students are able Service Marketing Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand Discussion Oral presentation presentation
phenomena rubric,
related to Service Team work
Marketing and rubric
implement
theories related
to the
phenomenon
12. Students are able Global Marketing Strategy Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Global Team work
Marketing rubric
Strategy and
implement
theories related
to this
phenomenon
13. Students are able Internal Marketing Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Internal Team work
Marketing and rubric
implement
theories related
to the
phenomenon
14. Students are able Innovation in Marketing Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
 to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Innovation in rubric
Marketing and
implement
theories related
to this
phenomenon
15. Students are able Tourism Marketing Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand the Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Tourism rubric
Marketing and
implement
theories related
to this
phenomenon
16. Students are able Strategic Marketing for Start- Case study, 1,2,3,4,5 Critical review, Oral 6,5 %
to understand Up Business Discussion Oral presentation presentation
phenomena rubric,
related to Team work
Strategic rubric
Marketing for
Start-Up
Business and
implement
theories related
to the
phenomenon
8. Reference: 

C. Academic Value, Norms and Ethics:

1. Student attendance should be 80% at minimum from total class session.

2. Students are allowed 10 minutes of delay to come to class.
 3. Student who cannot come to class due to health issue or other reasons should include medical certificate from doctor or regarded
reference.
4. Submission and presentation of assignment are in line with schedule
5. Learning activity is in line with the formal schedul and in case any change needed, agreed by both lecturer(s) and students
6. Wear descent cloths and shoes
7. Wear white shirt and black trouser/skirt at the time of mid-semester and final exams
8. Any violations of academic ethics and misbehavior during exam, resulting in no grading for the perpetrator.

D. Rubrik Penilaian

Below Basic Basic Proficient Advance

CLO Performance Indikator
(0-54) (55-69) (70-69) (80-100)
CLO 1 Able to understand actual marketing Students do not Students know the Students can Students can
phenomena know the actual actual marketing describe the actual describe in depth
marketing phenomena, but marketing the actual marketing
phenomena cannot decipher phenomena in phenomenon
them outline
CLO 2 Able to implement marketing Students do not have Students students understand Students can
management theories that are in an understanding of understand the the theoretical dissect cases
accordance with the actual marketing marketing basic theories translation related to provided with clear
phenomenon management related to marketing marketing and appropriate
theories that are in management in management, but do marketing theory
accordance with the accordance with not understand the descriptions
actual marketing the actual case given
phenomenon marketing
phenomenon
CLO 3 Able to evaluate global marketing Students are not able Students are less Students are able to Students can
phenomena to evaluate the able to evaluate evaluate global evaluate the
phenomenon of global marketing marketing phenomena of
accounting marketing phenomena phenomena actual marketing
with clear
explanations
CLO 4 Able to criticize the marketing Students are not able Students are less Students are able to Students can
 management practices of a business to criticize the able to criticize the criticize the criticize the
or company marketing marketing marketing marketing
management management management management
practices of a practices of a practices of a practices of a
business or company business or business or company business or
company company with clear
explanations
CLO 5 Able to formulate marketing Students are not able Students are less Students are able to Students can
management practices in accordance to formulate able to formulate formulate marketing formulate marketing
with theories that have been studied marketing marketing management management
management management practices in practices in
practices in practices in accordance with the accordance with
accordance with the accordance with theories that have theories that have
theories that have the theories that been studied been studied in
been studied have been studied depth and equipped
with examples

1. KNOWLEDGE RUBRIC

SCORING/ T1: Understand T2: Explain the T3: Apply the

KEY the knowledge of knowledge of recent knowledge of recent CRITERIA
recent marketing marketing marketing
phenomenon phenomenon phenomenon
Below basic  Very limited or lacking spectrum of
(0 – 54) knowledge.
Basic  Very basic knowledge base in field of
(55 – 69) study.
Proficient  Fair to good amount of knowledge in
(70 – 79) field of study.

Advance  Excellent showcase of knowledge in

(80 – 100) field of study.
2. TEAMWORK RUBRIC

Never (0-54) Rarely (55-69) Usually (70-79) Always (80-100) Marks

Cooperation Never show any Rarely show any Usually show good Always show excellent
cooperation in the cooperation in the cooperation in the group cooperation in the group
group discussion. group discussion. discussion. discussion.

Contributions Never provide useful Rarely provides useful Usually provides useful Always provides useful
ideas when ideas when ideas when participating ideas when participating
participating in the participating in the in the group and in in the group discussion.
group and in group and in classroom classroom discussion.
classroom discussion. discussion.

Project Nothing has been Tends to procrastinate, Usually uses time well Always uses time well
preparation/ done by the deadlines but rarely has things throughout the project, throughout the project to
Time completed by the but may have ensure things are done
management deadlines. procrastinated on one on time.
thing.

Working with Never attend meeting, Rarely attend meeting, Usually attend meeting Always attend meeting,
Others never listen to or rarely shares with or usually shares with or always listens to or
share with or support supports the efforts of supports the efforts of shares with or supports
the effort of others. others. others. the efforts of others.

Supportive Never demonstrate Rarely demonstrates Usually demonstrates Always demonstrates

Behavior supportive behavior supportive behavior supportive behavior and supportive behavior and
and motivate other and motivate other motivate other team motivate other team
team members. team members. members. members.

Group No interaction and Less interaction and Fair interaction and Frequent interaction and
Interaction exchange of ideas for exchange of ideas for exchange of ideas for exchange of ideas for
each team members each team members each team members each team members
2. TEAMWORK RUBRIC

Never (0-54) Rarely (55-69) Usually (70-79) Always (80-100) Marks

TOTAL MARKS

AVERAGE

3. ORAL PRESENTATION RUBRIC

(0-54) (55-69) (70-79) (80-100) Marks

Below basic Basic Proficient Advance
Organization Audience cannot Audience has difficulty Student presents Student presents
understand following presentation information in logical information in logical,
presentation because because student jumps sequence which interesting sequence
there is no sequence of around. audience can follow. which audience can
Subject information.
Student does not have Student is Student is at ease with follow. demonstrates
Student
Knowledge grasp of information; uncomfortable with expected answers to all full knowledge (more
student cannot answer information and is able questions, but fails to than required) by
questions about to answer only elaborate. answering all class
subject. rudimentary questions. questions with
explanations and
elaboration.
Eye Contact Student reads all of Student occasionally Student maintains eye Student maintains eye
report with no eye uses eye contact, but contact most of the time contact with audience,
contact. still reads most of but frequently returns to seldom returning to
Verbal Many pronunciation report.
Some pronunciation notes.
Few pronunciation errors notes.
Precise pronunciation
techniques errors and run-on errors and run-on and run-on sentences. and uses complete
sentences. sentences. sentences.
Student mumbles and Student’s voice is low. Student’s voice is Student uses clear
speaks too quietly for Audiences have somewhat clear. Most voice so that all
audience in the back of difficulty hearing audiences can hear audiences can hear
class to hear. presentation. presentation. presentation.
Delivery Delivery techniques are Delivery techniques Delivery techniques Delivery techniques
(oral/visual) either distracting from sometimes detract from make the presentation make the presentation
understandability of the audience understandable, compelling; student
presentation or fail to comprehension; interesting, and student appears confident;
be effective; student is student appears appears comfortable; Non-verbal cues aid
clearly uncomfortable uncomfortable. Verbal Nonverbal cues are significantly.
or unprepared. cues include appropriate and useful.
unnecessary gestures
Visuals are poorly Some materials are not Visuals help the flow of Visual aids are well
prepared. There is a supported by visuals. the presentation and are prepared, informative,
lack of creativity. Creativity is average. easy to read/view. effective, professional
Creativity is apparent. and not distracting.
Creativity is
outstanding.

Total Marks

Average

E. Assessment Component and Weight :

1. Discussion report : 20%

2. Oral Presentation : 30%
3. Teamwork : 30%
4. Participation : 20%

F. Skala Penilaian

Grade Marking Range Value

A 85 - 100 4.0
A- 80 - 84 3.6
B+ 75 – 79 3.3
B 70 - 74 3.0
B- 65 – 69 2.6
C+ 60 – 64 2.3
C 55 - 59 2.0
C- 50 - 54 1.6
D 40 – 49 1.0
E ≤ 0.0