The executive summary is a brief explanation of your idea in all respects and the primary goal is to attract

the attention of those interested in your idea or project and motivate them to move to the second step,
which is reading the business plan.

Some question: Is the executive summary done before or after the business plan?

Some call for the executive summary to be written before the business plan so that it is submitted to the
project. If it attracts the attention and admiration of the investor or a competition jury, it moves to the next
level which is the business plan. and others think that the executive summary is best written after writing
the business plan, claiming that explaining everything to the business plan makes it easier for the
business leader to summarize the business plan and put this summary in the form of an executive
summary.

Whatever the opinion, the choice is for you, dear entrepreneur, and for what the circumstances impose on
you. Therefore, in order to win the two opinions together, always prepare your business plan and your
executive summary, while updating them together first-hand

RA BAYNA HADI MACHI LMO9ADIMA: executive summary business plan should describe the nature of
the business through executive summary or statement of the purpose and the business description. in
this article I will share with you eight elements for writing an executive summary business plan.

number one: who do you represent?

describe your company background, your industry, location, and the number of employees. keep it brief
under 50 words and less than three sentences.

number two: expertise?

describe your industry position, previous projects awards, and key clients, reference the largest projects
that match your clients requirements so they understand that your track record will match their needs

number three offering?

for business proposals, give a concise description of products services key customers, partners and the
key features services or expertise you offer.

number four: implementation?

in a short paragraph, describe how the solution will be implemented and delivered including an
estimated man days for example the project will be delivered in 90 days.

number five summarize key points?

close the executive summary by repeating the main points and leading into the document proper, this
short paragraph should be no more than 50 words and less than three sentences,

6: financial features and requirements

include financial highlights such as sales and profits. also

# how much capital is needed for start-up or expansion?

# how it will be used?

# and what collateral is available?

number seven: current business position:

furnishes relevant info nation about the company it's legal form of operation when it was founded the
principle owners and key personnel.

number eight major achievements:

points out anything starting with contracts regarding product development or results from test
marketing that have been conducted. additionally, and within your executive summary you need to
focus heavily on how you intend to grow your business aggressively, during the first five years of
operation, five important factors to cover in your executive summary.

1limit the executive summary to one or three pages

2 deliver a physically attractiveness and uniqueness

3 clearly state what you expect of the investor

4 simply state the returns and exit planned for the total project

5 compellingly state the top two or three selling points of your investment proposition.

Market analysis:

After describing everything about the company and its services and products, it was the turn of the
target market analysis by describing your customers in terms of expected number and pricing strategy
as well. in this section you will need to do some research on the market in terms of the product you
offer and the amount of money spent in the market on such products or services, as well as what
competitors are looking for.

Organization and Management Team:

all you have to do is talking about the team working inside the company from the owner of the company
to the key employees within the company. This section is a plan that defines the role of each person
within the company, along with their skills and experiences that benefit the company, this plan will help
you know who will bring success and excellence to the company and who does not deserve to be with
you.

it is very important that you showcase a highly developed growth plan that will effectively allow you to
present to an investor SBA loan banker or conventional loan banker exactly how you intend to
appropriately expand the business as you progress through your business's operations, include the main
ideas the main strengths and facts what is really important about your business? what makes it unique
or different? explain why this is going to be a successful investment. and if there are any risks don't be
afraid to mention them. if you found this article helpful then share it.