GaGa: Not Just a Lady

Questions for Discussion

1. When GaGa began adding novelty bars in new flavors, what was the effect on
the width and depth of its product mix?

It is determined that it would be complete on the basis of high quality, all

natural ingredients, and a fresh creamy taste. They also decide to enhance the
product offerings.

2. Why is packaging particularly important for a company like GaGa, which can't
afford advertising?

Packaging is extremely necessary for an organization like GaGa with little

accessible cost. They set to reposition the merchandise as a healthier different
instead of competitor with alternative corporations that are huge branded
companies.

3. Do you think GaGa's SherBetter pints and bars are likely to follow the product life
cycle of traditional ice cream products? Explain your answer.

Due to the restricted obtainable selling funds they extremely don’t have many
shoppers alert to the complete it. If they're not growing in size or client base, the
corporate has the chance of going out of business. I don’t assume that this company
will follow the standard frozen dessert product path since they're a distinct style of
ice cream