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    7 views2 pages

    Case Study-Correlation

    Uploaded by

    Roster Guard

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    of 2
    “The Indian biscuit industry has a tumove of around 23,000 crore. Indias the second largest manuf can be segmented into the orpa besides a few large uns. The proportion o the production inthe organized to unorganized sector to 45 por cont Experts of biscuits have been gonoraly to tho tu ‘showing an annual growth rate of about 14 1a 16 per cont since 2003. 's only 1.8 kg per annum as com USA. The biscuits could be broadly and Mik, MRP Biscutt Company started ts operat ‘annual rate of 20 percent, which was above ‘been ony to the tune of 5 t 8 per cont. This vary ‘concer tothe top management fhe company. MrP K Malhotra, the Senior Vio President, Marketing, had @ meeting ofthe senior marketing team ant was wondering wth comeany, which has been doing 8 wall has slowed down inthe ast fw yeas. Dung |

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