A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA

SPLENDOR +
CHAPTER 5

Data Analysis & Interpretation

Table showing age group of the respondents:

No. of Respondents Percentage (%)

Bellow 20 years 04 04
20 - 30 years 66 66
30 - 40 years 10 10
40 - 50 years 12 12
40 - 50 years 08 08
Total 100 100

1st Qtr2nd Qtr3rd Qtr4th Qtr

Ritesh Lingale Sanjay Ghodawat University Page 38

 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +

Table Showing Marital Status of the Respondents

Marital Status No. of Respondents (%)

Married 38 38%
Un married 62 62%
Total 100 100%

No. of Respondents

marid

unmar
id

Ritesh Lingale Sanjay Ghodawat University Page 38

 A SlJRVEY ON CONSlJMER PERCEPTION Of' HERO HONDA
SPLENDOR +
SUGGESTIONS
□Hero Honda should introduce a low price (25000 to 30000) moped.

□For the promotion, company makes road-show that will Increase the sales.

□Hero Honda should increase in advertisements through TV., newspapers.

□The company should give more concentrate on the advertisement.

□Hero Honda should expand the targeted market like introducing special
scooter for women and also considering rural market related offers.

□Hero Honda should work on sports and pick up bikes.