Strengths

 Largest market share in India

 JV with PPG, a global giant in sector

 Well diversified product portfolio

 Wide spread reach due to a broad distribution network

 State of the art manufacturing supported by cutting edge IT platforms

 Innovation powered by robust R&D

Weaknesses

 News of withdrawal of stakes by Reliance Industries

 Pledged shareholdings of promoters

Opportunities

 Low prices of crude oil may boost profitability in paint industries

 Asian Paints in the industry of the new normal

 Rolling out India's first line of organic paints

 Capturing Kitchen solutions market in India which is largely fragmented and dominated
by unorganized players

 Decorative paints segment to witness robust growth in APAC

Threats

 Dependence of paint industry on real estate

 Steeply shooting prices of rutile and TiO2 which are key raw materials for paint and
coatings industry

 Fierce competition in the paint industry

Political

 Reduced GST induces sales

 Make in India initiative helps Indian brands to expand

Economical

 Effect of dwindling rupee on Asian Paints

 Slowdown in economy due to Covid-19

 Downfall in demand of automotive coatings

Social

 Major investments in social sustainability

 Consumer preference for trusted quality and higher levels of performance will increase
market share of organized players for bathroom Fittings.

 Shifting consumer preferences from traditional whitewash to high quality paints.

 Offering interior design and all types of decor solutions under one roof

Technological

 Home decor tips through mobile app and website

 Providing colour consultancies to consumers

Legal

 Lawsuits by competitors

 GST imposition and changes affecting the pricing paint industry

 Facing Anti-Trust Probe for stalling JSW Paints entry into market

Environmental

 Water conservation involvements of Asian Paints

 Scaling demand for eco-friendly paints