CE with CSR communication in SM Strongly Disagre Neutral Agree Strongly

Disagree e Agree

1 Posting personal experiences related to [Brand]’s 1 2 3 4 5

CSR activities
2 Friending, liking or following [Brand]’s CSR 1 2 3 4 5
activities

3 Posting or sharing thoughts about [Brand]’s CSR 1 2 3 4 5

activities
4 Posting or sharing photos, videos, memes or gifs 1 2 3 4 5
created by others that relate to [Brand]’s CSR
activities
5 Posting or sharing photos, videos, memes or gifs 1 2 3 4 5
created by you that relate to [Brand]’s CSR
activities
6 Receiving messages or information from [Brand] 1 2 3 4 5
regarding its CSR activities

7 Forwarding someone else’s discussion on 1 2 3 4 5

[Brand]’s CSR activities to other people
8 Joining groups dedicated to [Brand]’s CSR 1 2 3 4 5
activities
9 Creating a group dedicated to [Brand]’s CSR 1 2 3 4 5
activities

10 Attending a gathering regarding [Brand]’s CSR 1 2 3 4 5

activities that you learned about through social
media