Variables

Independent Variable Social Media Advertisement

Dependent Variable Consumer Preference

Fill the data as per questionnaire and then import this file to SPSS for Data Analysis. Do not change the sequence fill it as
In case of fake data or data manipulation "You will consider "Fail" in this subject.
It is compulsory to send these files along with final project (Excel data file, SPSS data file, and SPSS

ID Gender Age ED
1 1 26-30 Sting
2 1 26-30 Sprite 3
3 1 31-40 Monster
4 1 20-25 Other
5 1 20-25 Sting
6 1 41-50 Sprite 3
7 1 41-50 Other
8 2 13-40 Red Bull
9 2 31-40 Other
10 1 26-30 Other
11 1 26-30 Other
12 1 31-40 Other
13 2 26-30 Other
14 2 26-30 Other
15 2 20-25 Other
16 2 19-25 Red Bull
17 2 20-25 Red Bull
18 1 20-25 Other
19 1 20-25 Other
20 2 20-25 Other
21 1 20-25 Sprite 3
22 2 20-25 Red Bull
23 2 20-25 Red Bull
24 1 20-25 Red Bull
25 2 20-25 Sting
26 1 20-25 Sting
27 2 20-25 Sting
28 1 26-30 Sting
29 2 20-25 Nonthing
30 2 26-30 Red Bull
31 2 20-25 Other
32 2 20-25 Other
33 2 20-25 Other
34 1 20-25 Other
35 1 20-25 Other
36 2 26-30 Other
37 1 26-30 Sting
38 2 20-25 Sting
39 2 20-25 Sprite 3
40 1 20-25 Sting
41 2 20-25 Other
42 1 20-25 Sting
43 2 20-25 Monster
44 1 20-25 Sting
45 2 20-25 Other
46 2 26-30 Other
47 2 20-25 Other 2 3
48 2 20-25 Other 1 2
49 2 20-25 Red Bull 1 4
50 1 41-50 Sprite 3 4 4
51 1 20-25 Other 1 4
52 2 20-25 Red Bull 4 1
53 1 20-25 Other 4 4
54 2 20-25 Other 3 4
55 2 20-25 Other 1 3
56 1 20-25 Other 4 1
57 2 20-25 Sprite 3 4 4
58 1 20-25 Other 4 4
59 2 19-25 Sting 2 4
60 1 20-25 Sting 4 1
61 2 20-25 Other 1 2
62 2 18-25 Other 2 3
63 2 20-25 Other 1 2
64 1 20-25 Other 1 4
65 2 20-25 Other 1 1
66 1 20-25 Sting 4 2
67 2 20-25 Other 3 1
68 1 20-25 Other 2 1
69 2 20-25 Red Bull 2 1
70 2 20-25 Other 1 2
71 2 20-25 Sting 2 1
72 1 20-25 Sting 1 1
73 2 20-25 Sting 1 5
74 1 20-25 Sprite 3 5 3
75 2 20-25 Red Bull 3 3
76 1 20-25 Red Bull 3 5
77 2 20-25 Sting 5 3
78 2 20-25 Sting 3 1
79 2 20-25 Sting 1 4
80 1 20-25 Sting 2 4
81 2 20-25 Sting 1 3
82 1 20-25 Other 2 2
83 2 20-25 Sprite 3 2 1
84 1 20-25 Other 1 1
85 2 20-25 Sting 1 3
86 2 20-25 Red Bull 3 1
87 2 20-25 Sting 2 4
88 1 20-25 Red Bull 1 3
 89 2 20-25 Sprite 3 2 5
90 1 20-25 Sting 2 4
91 2 20-25 Other 1 4
92 1 20-25 Sting 1 4
93 2 41-50 Other 3 1
94 2 20-25 Red Bull 2 1
95 2 20-25 Other 1 3
96 1 20-25 Other 2 4
97 2 41-50 Sting 2 5
98 1 20-25 Sting 1 3
99 2 20-25 Sprite 3 1 1
100 1 20-25 Sprite 3 3 5
101 2 20-25 Other 1 2
102 2 20-25 Sting 5 5
103 2 20-25 Sting 2 1
104 2 20-25 Other 5 1
105 1 41-50 Other 1 1
106 2 20-25 Other 1 1
107 2 20-25 Sting 5 4
108 2 20-25 Sting 2 1
109 2 31-40 Other 5 1
110 2 20-25 Sting 1 4
111 2 20-25 Other 4 1
112 2 20-25 Sting 3 4
113 1 20-25 Monster 3 3
114 2 26-30 Other 3 1
115 1 26-30 Sprite 3 1 3
116 2 26-30 Red Bull 2 3
117 1 26-30 Sting 1 2
118 2 31-40 Other 3 3
119 1 26-30 Sting 1 2
120 2 26-30 Other 3 1
121 2 26-30 Other 2 1
122 2 26-30 Monster 4 5
123 1 26-30 Sting 3 2
124 2 31-40 Monster 2 1
125 1 31-40 Other 1 3
126 2 26-30 Sting 2 2
127 1 41-50 Monster 2 1
128 2 20-25 Other 1 1
129 2 31-40 Other 1 3
130 2 31-40 Monster 3 1
131 1 26-30 Monster 2 2
132 2 31-40 Sting 2 1
133 1 26-30 Other 1 3
134 2 31-40 Sting 2 4
135 2 26-30 Monster 1 3
136 1 26-30 Monster 1 3
137 2 31-40 Sprite 3 5 1
138 1 26-30 Sprite 3 3 4
139 2 26-30 Sprite 3 3 3
140 1 26-30 Monster 5 4
141 2 41-50 Sprite 3 3 2
142 2 26-30 Monster 1 3
143 2 41-50 Other 4 4
144 1 31-40 Other 3 3
145 2 26-30 Sting 3 3
146 1 31-40 Monster 3 3
147 2 26-30 Monster 1 1
148 1 26-30 Other 2 2
149 2 31-40 Other 1 1
150 2 31-40 Other 3 3
o not change the sequence fill it as per sequence.

le, SPSS data file, and SPSS result output file) otherwise; you will consider “Fail” in this subject.
2 3 3 3
2 2 3 3
2 3 2 3
4 4 4 4
4 4 3 3
4 2 4 4
2 2 2 3
4 3 1 2
3 4 2 3
3 4 3 3
4 4 5 4
4 2 1 1
3 4 4 4
1 1 1 3
4 4 4 3
3 3 4 5
2 3 3 4
2 2 2 2
1 1 4 4
1 2 4 3
2 4 1 3
2 3 2 1
2 3 3 5
3 4 1 3
4 5 2 3
3 3 2 5
5 5 5 1
4 3 3 3
3 3 3 3
2 4 4 5
5 5 5 5
1 1 1 5
4 4 3 4
3 4 4 4
3 2 3 3
3 3 4 3
1 1 4 3
1 3 3 1
4 1 3 4
1 1 3 3
3 3 2 2
3 4 4 4
3 3 3 3
2 3 4 4
2 3 4 4
2 3 4 4
1 1 1 1
1 1 1 1
1 1 3 3
4 4 4 4
3 5 5 5
3 3 3 4
5 2 5 4
2 3 2 3
2 2 4 2
5 5 4 4
1 1 4 4
1 1 4 1
2 1 4 3
1 1 1 1
4 4 4 4
1 1 1 3
1 1 2 3
2 4 2 3
1 1 1 1
5 3 5 5
4 2 5 4
1 1 3 3
3 3 4 4
3 3 3 3
3 1 4 3
1 1 4 3
2 1 4 4
1 1 3 1
1 1 1 1
2 2 3 4
2 2 4 4
1 1 2 3
2 1 3 3
2 2 4 4
1 1 4 4
1 1 5 2
3 3 1 4
1 1 2 2
1 1 4 4
1 1 1 2
2 2 4 4
4 3 4 3
2 2 4 4
2 4 5 5
1 1 4 4
5 4 2 4
3 4 2 4
5 5 4 4
1 2 3 3
3 2 4 3
3 4 4 4
4 3 2 3
4 5 4 4
4 3 3 4
3 3 3 3
2 1 3 3
3 3 3 3
1 1 5 1
 Q#1

This brand is my preferred

brand over any other brand of
energy drinks.
2
1
4
2
4
3
3
4
2
2
2
1
3
3
3
5
5
4
1
4
2
1
3
2
3
4
3
1
1
1
3
2
3
 3
3
3
5
5
4
5
3
1
4
1
1
4
3 2 3
4 2 2
4 3 4
4 4 4
3 4 3
4 3 4
4 3 4
2 2 3
3 3 3
3 3 4
4 1 1
4 3 2
4 3 4
4 2 2
3 3 3
4 4 3
5 2 3
2 4 3
3 2 1
4 4 4
1 3 2
1 2 3
4 2 4
1 1 2
4 1 2
2 3 3
5 1 2
4 3 4
5 5 5
5 4 4
5 5 5
4 1 2
3 3 3
1 1 1
3 3 4
1 1 2
4 3 3
1 1 2
4 4 2
2 3 2
5 1 2
3 4 4
5 5 4
5 4 4
4 2 4
4 2 4
1 1 1
1 1 1
4 3 1
4 4 4
5 5 5
4 3 3
4 2 3
3 2 1
3 1 1
4 4 4
4 2 4
4 2 1
3 4 1
1 2 1
4 3 3
1 1 2
3 1 2
4 3 5
1 1 1
4 4 5
4 4 3
3 2 1
5 5 1
3 3 3
3 3 2
3 5 5
4 3 3
3 4 1
1 5 4
3 1 3
5 4 4
3 3 3
3 5 5
4 4 2
4 2 1
2 3 2
4 4 5
3 3 2
4 1 1
2 1 1
4 2 3
4 2 4
4 2 2
5 1 1
4 3 2
4 2 2
5 3 1
4 4 3
3 1 2
4 4 3
4 4 3
4 3 4
5 4 3
4 4 3
3 1 2
3 3 3
3 2 2
2 2 2
 Consumer Preference
Strongly diasagree=1; Disagree=2; Neutral=3; Agree=4; Strongly Agree=5
Q#2 Q#3 Q#4

When it comes to making a This brand meets my

purchase, this brand is my first requirements better than other I would use this brand more
preference. brands. than any other brand.
3 1 1
1 1 1
3 3 4
2 2 2
5 4 4
2 3 2
3 3 2
3 3 4
3 3 4
1 1 1
3 3 2
1 1 1
2 3 1
2 3 1
4 2 4
4 3 5
5 5 5
3 4 1
2 3 2
3 3 3
3 2 4
2 2 2
5 4 3
2 2 2
4 4 3
3 4 2
2 3 2
4 3 4
1 1 1
2 3 2
3 3 3
3 4 1
4 4 5
4 4 5
4 3 4
4 3 4
4 4 5
3 3 4
2 4 4
3 1 3
2 2 3
1 2 2
3 5 3
3 2 4
1 2 2
2 2 3
4 3 4
2 3 3
5 2 2
4 4 4
2 2 4
2 4 4
5 2 2
1 3 1
3 3 3
3 4 3
4 1
1 2 4
2 4 2
1 1 2
3 3 3
2 2 4
1 4 5
3 3 2
2 2 2
3 2 3
1 3 2
2 2 4
2 2 1
3 4 3
3 4 5
4 2 5
3 4 5
3 4 4
4 5 3
4 4 3
5 5 5
2 1 1
4 3 4
1 1 1
3 3 2
3 3 1
1 1 2
3 1 3
4 3 4
4 5 2
3 4 5
5 4 5
5 4 4
1 2 4
2 1 2
1 1 2
1 1 1
1 1 1
2 2 3
4 4 4
5 5 5
4 3 4
4 2 3
3 2 5
1 1 1
5 5 3
1 2 2
1 2 1
3 2 3
2 2 2
3 2 5
2 1 1
1 1 1
5 2 2
1 1 1
5 3
3 4 4
3 3 2
2 3 5
3 3 2
2 1 1
5 5 5
3 2 2
4 5 1
5 5 5
1 1 3
3 1 3
4 3 2
5 5 4
4 3 3
2 2 2
3 3 1
2 2 3
2 3 2
2 2 3
1 1 1
1 1 3
2 2 2
2 3 2
1 2 5
3 3 2
2 3 2
2 2 2
3 5 3
1 4 1
2 1 4
3 4 3
3 4 3
3 5 2
5 3 4
5 2 1
3 3 2
4 2 2
3 2 2
ngly Agree=5
Q#5 Q#6

I like this brand more than Brand is very important to

any other brand. define my choice.
1 5
1 5
3 4
2 2
4 3
3 2
2 3
3 5
3 5
1 2
2 2
1 4
2 4
2 4
4 4
3 5
5 5
3 1
1 2
1 1
3 1
1 1
5 3
2 2
4 3
4 4
5 4
3 3
1 1
1 2
3 3
3 3
5 2
4 5
5 4
4 4
5 4
5 4
5 4
4 1
3 2
1 2
4 5
4 3
1 3
1 2
2 3
3 5
1 2
5 4
2 2
2 3
1 2
2 2
3 3
2 4
4 1
3 2
4 3
2 2
3 3
2 3
3 1
3 2
2 5
2 4
4 1
2 1
4 4
2 1
3 1
3 1
3 1
4 5
3 4
2 1
5 5
1 1
3 1
1 1
3 2
5 1
2 1
1 1
2 4
4 3
1 2
4 4
5 4
2 4
4 1
4 2
1 2
1 1
2 2
4 5
5 4
3 3
5 5
4 5
1 1
4 4
4 2
2 4
3 5
2 1
1 3
1 1
1 2
1 2
1 2
2 3
4 4
2 4
4 5
3 4
2 4
5 5
2 3
1 5
5 5
2 5
3 4
2 5
5 3
3 4
2 4
1 3
2 5
2 3
1 2
1 2
2 1
2 4
3 3
3 1
1 5
2 4
2 3
4 4
4 4
1 1
1 1
4 3
4 4
5 3
1 1
4 3
2 3
2 5