“combining medical excellence with luxury travel”

Marketing Strategies of Medical Tourism

GAUKHAR KUSHKINBAYEVA 20121597

ABDULMAJID SANI 20122249
FARDOSA SHARIFF MOHAMED LOGO 20121551
OMAR ABDIKADIR ABULLAHI 20121120
 Growth and the impact of medical tourism on hospitality
tourism
The privatization of the Globalization and Entrepreneurial
medical industry. improved communication government support
technology

Aging of the
Limitations of the Insurance Package Timely treatment and to population globally
avoid long waiting lists at
home
Guarantee privacy and confidentiality Procedures that are not available
or illegal - country (IVF)

Geographical and cultural

proximity, medical
specializations, reputation and
portability
 www.themegallery.com

Popular Procedures
COSMETIC SURGERY &
DENTISTS & ORAL SURGEONSBARIATRIC /WEIGHT
PLASTIC SURGEONS LOSS SPECIALISTS

OPHTHALMOLOGY, OCULA ORTHOPEDIC SURGERY Heart Surgery

R, & REFRACTIVE
SURGERY

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 Major Industry Players

o Hospitals
-Public and Private
o Agents
-Medical Travel Facilitators
o Governments
o Travel industry
o Insurance (Emerging)
o Employers (Emerging)
o Buyers of healthcare
o Tour operators and hotels
 Medical tourism and Hospitality industry

Hospitals have functionally integrated into the tourist industry such as hotels, travel
agencies, restaurants, transport and recreation.
o Hotel Groups, such as the ITC-Welcome Group in India- the patient and the
provider.
o Travel Agencies, such as Commonwealth Travel in Singapore- tour plans and
organize logistics for health travelers.
o Medical Travel Planners such as MedRetreat, Planet Hospital, Global Choice
Healthcare, and Bridge Health International, act as patient representatives in
finding treatment abroad.
o Provider Groups, such as Bumrungrad in Thailand and Apollo in India, dünyagöz
have dedicated clinical programs solely for international patients.
o
 Impact of Medical Tourism
The Medical Tourism has an impact on the hospitality and tourism industry. It can
influence

Social

Financial
Industrial
Environmental Host-nation-and
hospitality
Business and hospitality sectors in an economy

It’s impact on global healthcare can lead to innovation in healthcare

solution, enhancements in healthcare solutions, enhancements in the number of
healthcare professional, increased international standards in healthcare solutions and
emergence of supporting healthcare infrastructure for example a medical hotel
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Negative Impact

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Medical Tourism Trends and Challenges in 2013 and
Beyond
"care for the people"
Major Hospitals
Transplant tourism Human trafficking
 Transplant tourism
 Transplant tourism refers to travel for organ transplantation that
involves organ trafficking and/or transplant commercialism.
 Transplant tourism is distinguishable from other forms of
medical tourism because it involves a donor whose interests and
wellbeing must be considered just as importantly as the recipient
 The medical resource used in transplant tourism is often an
exploited donor
 medical tourism, has always been surrounded with controversy
regarding the source of organs, donor’s care after
transplantation, and recipient outcome
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