Competitor analysis: Some companies provide tools for outdoor activities.

But sometimes they are

too much costly and sometimes people have to suffer to find their service. We can serve them a
complete package that will provide all kind of accessories for hiking, camping and other outdoors. Like
there is the company named Peak69 who provides all kinds of accessories for hiking. But some people
do not know about their products. So, if we offer them a perfect package where everything will be
included according to customers desire that will surely attract them. Again, because of the pandemic,
people will need a face mask, hand sanitizer even sometimes medicines like napa, antacids which they
will not find in Peak69. People have to look after all these kinds of products which will suffer a lot. We
will include these facilities where people don’t have to look after any kind of common difficulties. But
sometimes there will be disadvantages that will suffer us a lot. Because the price will not be the same
according to the place customers want to go. We have to overcome these kinds of problems so that
other companies don’t get the advantage.

Differentiation and Positioning strategies: Though we have a physical office there will be also an
online-based platform where people can find there all kinds of necessary goods. We will separately
categories them according to the price, product, and quality. So that people don’t have to suffer in
finding any service from home. Again we have to include the service that will show the customers about
our service attributes and benefits. Like there are many travel agencies but not all off them are
categories according to hiking area and seashore area which will differentiation between these agencies
and our company. we have to decide prices according to the markets that will include all facilities. Our
price have to be reliable that provide a safe and good journey in a fair budget. In online we have to build
up a website where people can see all the service that we are providing. People can order or take
facilities from home also. We will also tag the prices and the review section for the customer so that
people can share there thoughts and their experiences. We will also categories them by quality and
price that will help them understand the facilities which will also differentiate our company from others.