Declaration

I hereby declare that the dissertation titled “Safety Awareness Campaign of

Bashundhara LP Gas Limited” submitted by me is based on actual and original work
carried out by me. Any reference to work done by any other person or institution or any
material obtained from other sources has been duly cited and referenced. I further
certify that this dissertation has not been published or submitted for publication
anywhere else nor it will be sent for publication in the future.

……………………………….

Name: Imran Mohammad

ID: 122031018
Batch: 19th
Department of Graphic Design & Multimedia
Shanto-Mariam University of Creative Technology

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 Acknowledgement

I would like to express my gratitude to my supervisor Mr. Ferdous Khan Shawon

(Assistant Professor, Department of Graphic Design and Multimedia) who guided me
throughout this project and also to my module teacher Dr. Sheikh Mohammad
Shafique (Assistant Professor, Department of Graphic Design & Multimedia at Shanto-
Mariam University of Creative Technology) who guided and supported me all the time.
Thanks again for giving me the opportunity to grow in this research project. Without
their guidance I don’t think I could finish my research project successfully. I would like
to thank to Mr. Ariful Alam Tito (Deputy Manager, Creative, Bashundhara Group,
Sector -A) for his suggestions, opinions and also giving me best support during my
design development work, Mr Jakaria Jalal (Head of Sales, Bashundhara LP Gas Ltd.)
for making me understand about real time safety issues of LP Gas. I would also like to
thank my family & friends whom supported me and offered deep insight into the study.

……………………………….

Name: Imran Mohammad

ID: 122031018
Batch: 19th
Department of Graphic Design & Multimedia
Shanto-Mariam University of Creative Technology

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 Abstract

Awareness Campaign is one of the best ways to raise awareness amongst domestic
people about safety measures using LP Gas at home. The researcher chooses the topic
“Safety Awareness Campaign of Bashundhara LP Gas Limited” by various research
and discussion on recent issues. Researcher always discussed with the supervisor,
course teacher & field experts before taking every step in the research work. The first
work was to know about awareness campaign, what kind of campaigns are on-going
around the world, its design elements, noticing important facts to remember for creating
a design. Second step was to know about LP Gas and awareness campaign regarding it.
Finally, researcher designed four posters, four billboards and four social media posts.
Then it was corrected by expert’s opinion by interviews. All of the steps were done
under supervisor’s observations. The researcher completed this research work
following each step very cautiously.

Keywords: Safety, Awareness Campaign, Bashundhara, LP Gas.

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 Table of Contents

Serial Topic Page No.

Declaration i
Acknowledgment ii
Abstract iii
Table of Contents iv
List of Figures vii
List of Tables xi
Chapter 1: Introduction
1.1 Background of the Study 1
1.1.1 Awareness Campaign 1
1.1.2 LP Gas 1
1.1.3 Bashundhara LP Gas 2
1.2 Problem Statement 3
1.3 Research Aim 3
1.4 Research Objective 4
1.5 Significances of the Study 4
1.6 Limitations 4
1.7 Delimitations 5
Chapter 2: Literature Review
2.1 Definition of LP Gas 6
2.1.1 Usage of LP Gas 6
2.1.2 Explosion risk and mitigation 6
2.2 Some Industry Expert’s Opinion 8
2.3 Environmental Effects of LP Gas 10
2.4 Bashundhara LP Gas 11
2.4.1 History of Bashundhara LP Gas 11
2.5 Definition of Campaign 13
2.5.1 Types of Campaign 13
2.5.2 Safety Campaigns in other nations 13
2.5.3 Keys to Successful Safety Campaign 14
2.5.4 Strategies to Create a Successful Awareness Campaign 15
2.5.5 Best Practices for a Non -Profit Campaign Marketing 15
2.6 Design items of Awareness Campaign 16
2.7 Awareness Campaign of other LP Gas Companies 17
Chapter 3: Methodology
3.1 Research Method 19
3.2 Primary Data 19
3.2.1 Interview of LPG Expert 19
3.2.2 Interview of Campaign Design Expert 22

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Serial Topic Page No.
3.3 Secondary Data 23
Chapter 4: Design Development
4.1 Awareness Campaign Poster Design 1 26
4.1.1 Assets of Awareness Campaign Poster Design 1 26
Awareness Campaign Poster Design Development
4.1.2 27
Screenshots
4.1.3 Final Output 32
4.2 Awareness Campaign Poster Design 2 33
4.2.1 Assets of Awareness Campaign Poster Design 2 33
Awareness Campaign Poster Design Development
4.2.2 34
Screenshots
4.2.3 Final Output 38
4.3 Awareness Campaign Poster Design 3 39
4.3.1 Assets of Awareness Campaign Poster Design 3 39
Awareness Campaign Poster Design Development
4.3.2 40
Screenshots
4.3.3 Final Output 47
4.4 Awareness Campaign Billboard Design 1 48
4.4.1 Assets of Awareness Campaign Billboard Design 1 48
Awareness Campaign Billboard Design Development
4.4.2 49
Screenshots
4.4.3 Final Output 53
4.5 Awareness Campaign Billboard Design 2 54
4.5.1 Assets of Awareness Campaign Billboard Design 2 54
Awareness Campaign Billboard Design Development
4.5.2 55
Screenshots
4.5.3 Final Output 58
4.6 Awareness Campaign Billboard Design 3 59
4.6.1 Assets of Awareness Campaign Billboard Design 3 59
Awareness Campaign Billboard Design Development
4.6.2 60
Screenshots
4.6.3 Final Output 66
4.7 Awareness Campaign Social Media Post Design 1 67
4.7.1 Assets of Awareness Campaign Social Media Post Design 1 67
Awareness Campaign Social Media Post Design
4.7.2 68
Development Screenshots
4.7.3 Final Output 69
4.8 Awareness Campaign Social Media Post Design 2 70
4.8.1 Assets of Awareness Campaign Poster Design 2 70
Awareness Campaign Social Media Post Design
4.8.2 71
Development Screenshots

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Serial Topic Page No.
4.8.3 Final Output 73
4.9 Awareness Campaign Social Media Post Design 3 74
4.9.1 Assets of Awareness Campaign Poster Design 3 74
Awareness Campaign Social Media Post Design
4.9.2 75
Development Screenshots
4.9.3 Final Output 81
4.10 Final Designs 82
Chapter 5: Data Analysis and Result
5.1 Qualitative Data Analysis 88
5.2 Result 90
Chapter 6: Conclusion
6.1 Recommendation 91
6.2 Conclusion 91
References 92
Appendices 94
Appendix 1: Time Plan 94
Appendix 2: Face to face Interview 94

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 List of Figures
Figure No. Page No.
Figure No. 1.1: Drug Awareness 1
Figure No. 1.2: LP Gas 2
Figure No. 1.3: Bashundhara LP Gas Cylinders 2
Figure No. 1.4: Mirpur Cylinder Blast 3
Figure No. 2.1: LPG Cylinder Explosion is a Myth 8
Figure No. 2.2: LPG Cylinder Declared as BOMB 9
Figure No. 2.3: Environmental Effects of LP Gas 10
Figure No. 2.4: Bashundhara LP Gas Logo 11
Figure No. 2.5: Bashundhara LPG Challenger 12
Figure No. 2.6: Awareness Campaign 17
Figure No. 2.7: Awareness Campaign 18
Figure No. 3.1: Jakaria Jalal 19
Figure No. 3.2: Cylinder Testing Date Sample 21
Figure No. 3.3: Md. Ariful Alam Tito 22
Figure No. 3.4: Awareness Campaign Poster 23
Figure No. 3.5: Awareness Campaign Poster 24
Figure No. 3.6: Awareness Campaign Poster 25
Figure No. 3.7: Awareness Campaign Poster 25
Figure No. 4.1: Bashundhara LP Gas Bangla Logo 26
Figure No. 4.2: Awareness Campaign Poster Design 1 Screenshot 1 27
Figure No. 4.3: Awareness Campaign Poster Design 1 Screenshot 2 27
Figure No. 4.4: Awareness Campaign Poster Design 1 Screenshot 3 28
Figure No. 4.5: Awareness Campaign Poster Design 1 Screenshot 4 28
Figure No. 4.6: Awareness Campaign Poster Design 1 Screenshot 5 29
Figure No. 4.7: Awareness Campaign Poster Design 1 Screenshot 6 29
Figure No. 4.8: Awareness Campaign Poster Design 1 Screenshot 7 30
Figure No. 4.9: Awareness Campaign Poster Design 1 Screenshot 8 30
Figure No. 4.10: Awareness Campaign Poster Design 1 Screenshot 9 31
Figure No. 4.11 Awareness Campaign Poster Design 1 Final Output 32
Figure No. 4.12: Bashundhara LP Gas Bangla Logo 33
Figure No. 4.13: Awareness Campaign Poster Design 2 Screenshot 1 34
Figure No. 4.14: Awareness Campaign Poster Design 2 Screenshot 2 34
Figure No. 4.15: Awareness Campaign Poster Design 2 Screenshot 3 35

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 Figure No. Page No.
Figure No. 4.16: Awareness Campaign Poster Design 2 Screenshot 4 35
Figure No. 4.17: Awareness Campaign Poster Design 2 Screenshot 5 36
Figure No. 4.18: Awareness Campaign Poster Design 2 Screenshot 6 36
Figure No. 4.19: Awareness Campaign Poster Design 2 Screenshot 7 37
Figure No. 4.20: Awareness Campaign Poster Design 2 Final Output 38
Figure No. 4.21: Bashundhara LP Gas Bangla Logo 39
Figure No. 4.22: Awareness Campaign Poster Design 3 Screenshot 1 40
Figure No. 4.23: Awareness Campaign Poster Design 3 Screenshot 2 40
Figure No. 4.24: Awareness Campaign Poster Design 3 Screenshot 3 41
Figure No. 4.25: Awareness Campaign Poster Design 3 Screenshot 4 41
Figure No. 4.26: Awareness Campaign Poster Design 3 Screenshot 5 42
Figure No. 4.27: Awareness Campaign Poster Design 3 Screenshot 6 42
Figure No. 4.28: Awareness Campaign Poster Design 3 Screenshot 7 43
Figure No. 4.29: Awareness Campaign Poster Design 3 Screenshot 8 43
Figure No. 4.30: Awareness Campaign Poster Design 3 Screenshot 9 44
Figure No. 4.31: Awareness Campaign Poster Design 3 Screenshot 10 44
Figure No. 4.32: Awareness Campaign Poster Design 3 Screenshot 11 45
Figure No. 4.33: Awareness Campaign Poster Design 3 Screenshot 12 45
Figure No. 4.34: Awareness Campaign Poster Design 3 Screenshot 13 46
Figure No. 4.35: Awareness Campaign Poster Design 3 Screenshot 14 46
Figure No. 4.36: Awareness Campaign Poster Design 3 Final Output 47
Figure No. 4.37: Bashundhara LP Gas Bangla Logo 48
Figure No. 4.38: Awareness Campaign Billboard Design 1 Screenshot 1 49
Figure No. 4.39: Awareness Campaign Billboard Design 1 Screenshot 2 49
Figure No. 4.40: Awareness Campaign Billboard Design 1 Screenshot 3 50
Figure No. 4.41: Awareness Campaign Billboard Design 1 Screenshot 4 50
Figure No. 4.42: Awareness Campaign Billboard Design 1 Screenshot 5 51
Figure No. 4.43: Awareness Campaign Billboard Design 1 Screenshot 6 51
Figure No. 4.44: Awareness Campaign Billboard Design 1 Screenshot 7 52
Figure No. 4.45: Awareness Campaign Billboard Design 1 Final Output 53
Figure No. 4.46: Bashundhara LP Gas Bangla Logo 54
Figure No. 4.47: Awareness Campaign Billboard Design 2 Screenshot 1 55
Figure No. 4.48: Awareness Campaign Billboard Design 2 Screenshot 2 55
Figure No. 4.49: Awareness Campaign Billboard Design 2 Screenshot 3 56

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 Figure No. Page No.
Figure No. 4.50: Awareness Campaign Billboard Design 2 Screenshot 4 56
Figure No. 4.51: Awareness Campaign Billboard Design 2 Screenshot 5 57
Figure No. 4.52: Awareness Campaign Billboard Design 2 Screenshot 6 57
Figure No. 4.53: Awareness Campaign Billboard Design 2 Screenshot 7 58
Figure No. 4.54: Awareness Campaign Billboard Design 2 Final Output 58
Figure No. 4.55: Bashundhara LP Gas Bangla Logo 59
Figure No. 4.56: Awareness Campaign Billboard Design 3 Screenshot 1 60
Figure No. 4.57: Awareness Campaign Billboard Design 3 Screenshot 2 60
Figure No. 4.58: Awareness Campaign Billboard Design 3 Screenshot 3 61
Figure No. 4.59: Awareness Campaign Billboard Design 3 Screenshot 4 61
Figure No. 4.60: Awareness Campaign Billboard Design 3 Screenshot 5 62
Figure No. 4.61: Awareness Campaign Billboard Design 3 Screenshot 6 62
Figure No. 4.62: Awareness Campaign Billboard Design 3 Screenshot 7 63
Figure No. 4.63: Awareness Campaign Billboard Design 3 Screenshot 8 63
Figure No. 4.64: Awareness Campaign Billboard Design 3 Screenshot 9 64
Figure No. 4.65: Awareness Campaign Billboard Design 3 Screenshot 10 64
Figure No. 4.66: Awareness Campaign Billboard Design 3 Screenshot 11 65
Figure No. 4.67: Awareness Campaign Billboard Design 3 Screenshot 12 65
Figure No. 4.68: Awareness Campaign Billboard Design 3 Screenshot 13 66
Figure No. 4.69: Awareness Campaign Billboard Design 3 Final Output 66
Figure No. 4.70: Bashundhara LP Gas Bangla Logo 67
Figure No. 4.71: Awareness Campaign Social Media Post Design 1 Screenshot 1 68
Figure No. 4.72: Awareness Campaign Social Media Post Design 1 Screenshot 2 68
Figure No. 4.73: Awareness Campaign Social Media Post Design 1 Screenshot 3 69
Figure No. 4.74: Awareness Campaign Social Media Post Design 1 Final Output 69
Figure No. 4.75: Bashundhara LP Gas Bangla Logo 70
Figure No. 4.76: Awareness Campaign Social Media Post Design 2 Screenshot 1 71
Figure No. 4.77: Awareness Campaign Social Media Post Design 2 Screenshot 2 71
Figure No. 4.78: Awareness Campaign Social Media Post Design 2 Screenshot 3 72
Figure No. 4.79: Awareness Campaign Social Media Post Design 2 Screenshot 4 72
Figure No. 4.80: Awareness Campaign Social Media Post Design 2 Screenshot 5 73
Figure No. 4.81: Awareness Campaign Social Media Post Design 2 Final Output 73
Figure No. 4.82: Bashundhara LP Gas Bangla Logo 74
Figure No. 4.83: Awareness Campaign Social Media Post Design 3 Screenshot 1 75

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 Figure No. Page No.
Figure No. 4.84: Awareness Campaign Social Media Post Design 3 Screenshot 2 75
Figure No. 4.85: Awareness Campaign Social Media Post Design 3 Screenshot 3 76
Figure No. 4.86: Awareness Campaign Social Media Post Design 3 Screenshot 4 76
Figure No. 4.87: Awareness Campaign Social Media Post Design 3 Screenshot 5 77
Figure No. 4.88: Awareness Campaign Social Media Post Design 3 Screenshot 6 77
Figure No. 4.89: Awareness Campaign Social Media Post Design 3 Screenshot 7 78
Figure No. 4.90: Awareness Campaign Social Media Post Design 3 Screenshot 8 78
Figure No. 4.91: Awareness Campaign Social Media Post Design 3 Screenshot 9 79
Figure No. 4.92: Awareness Campaign Social Media Post Design 3 Screenshot 10 79
Figure No. 4.93: Awareness Campaign Social Media Post Design 3 Screenshot 11 80
Figure No. 4.94: Awareness Campaign Social Media Post Design 3 Screenshot 12 80
Figure No. 4.95: Awareness Campaign Social Media Post Design 3 Screenshot 13 81
Figure No. 4.96: Awareness Campaign Social Media Post Design 3 Final Output 81
Figure No. 4.97: Awareness Campaign Poster Design 1 Final Output 82
Figure No. 4.98: Awareness Campaign Poster Design 2 Final Output 83
Figure No. 4.99: Awareness Campaign Poster Design 3 Final Output 84
Figure No. 4.100: Awareness Campaign Billboard Design 1 Final Output 85
Figure No. 4.101: Awareness Campaign Billboard Design 2 Final Output 85
Figure No. 4.102: Awareness Campaign Billboard Design 3 Final Output 86
Figure No. 4.103: Awareness Campaign Social Media Post Design 1 Final Output 86
Figure No. 4.104: Awareness Campaign Social Media Post Design 2 Final Output 87
Figure No. 4.105: Awareness Campaign Social Media Post Design 3 Final Output 87
Figure No. 5.1: Md. Ariful Alam Tito 88

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 List of Tables
Table No. Page No.
Table No. 5.1: Expert’s Feedback on the Awareness safety 89
Campaign Designs

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