marketers in companies measure customers in loyalty and profebility , and under four main categories

butterflies : , butterflies are the highly profitable but not loyal constumers , the company should not do
anything to try to win them , the second strangers : this category of customers are not loyal nor
profetible it could be because they are not familiar with the brand , there not instreted , they must
conduct a new camign to target them again . true friends customers : are highly loyal and highly
profitable , they are the type of customer that the company will be attached to them , barnacle's : they
are loyal but not highly profitable , ex: loyal to apple but dont change my phone or gadget unless my
phone gets broken , they are not shopaholi

Share of coustumers that any company has