SOCIAL MEDIA

What is Social Media?

considered as the largest area within Web 2.0 applications

is a term used to describe a variety of web-based platforms, applications, and technologies that enabled people
to socially interact with one another, create, share, or exchange information, ideas, and pictures/videos in virtual
communities and networks online.

also described as websites and applications dedicated to forums, microblogging, social networking, social
bookmarking, social curation, and wikis.

As of 2017, the top 5 most popular social networking sites are: Facebook, Youtube, Twitter, Instagram,
LinkedIn.

1. Identity
 this block denotes the extent to which users reveal their identities in a social media setting. This
can include disclosing information such as name, age, gender, profession, location, and also
information that portrays users in certain ways.

2. Conversations
 describes how users communicate with other users in a social media settings. Many social
media sites are designed primarily to facilitate conversations among individuals and groups.
 -people post, tweet, blog, etc. to meet new like-minded people, to find true love, to build their
self esteem, or to be on the cutting edge of new ideas or tending topics.
 -others see social media as a way of making their message heard and positively impacting
humanitarians causes, environmental problems, economic issues, or political debates.

3. Sharing
 defines the way users exchange, distribute, and receive content. The term “social” often
implies that exchanges between people are crucial. In many cases, however, sociality is about
the objects that mediate these ties between people
 The reasons why they meet online and associate with each other.

4. Presence
 represents the range to which users can know if other users are accessible. It includes knowing
where others are, in the virtual world and/or in the real world, and whether they are available.

5. Relationships
 the block that shows how the users can be related to other users. Two or more users have some
form of association that leads them to converse, share objects pf sociality, meet up, or simply
just list each other as a friend or a fan.

6. Reputation
  characterizes the scope to which users can identify the standing of others, including
themselves, in a social media setting. Reputation can have different meanings on social media
platforms but in most cases, it is a matter of trust. Because information technologies are not
yet good at determining such highly qualitative criteria, social media sites rely on ‘mechanical
Turks”.

7. Groups
 Is a block that shows the range on how users can form communities and sub-communities.
The more “social” a network becomes, the bigger the group of friends, followers, and
contacts.

Mobile social media

Refers to the combination of mobile devices and social media.

This is a group of mobile marketing applications that allow the creation and exchange of user-
generated content.

4 types of Mobile Social Media Applications

1. Space-timers
2. Space-locators
3. Quick-timers
4. Slow-timers